- Study: 'Nontraditional' Video Ad Formats On OTT Platforms Growing
Digital News Daily, Wayne Friedman - Wednesday, October 2, 2019
Marketers using "nontraditional" video ad formats on OTT platforms look to doub ...
- 83 Days Until Christmas -- When Will Marketers Spend Budgets?
Performance Marketing Insider, Laurie Sullivan - Thursday, October 3, 2019
Kantar expects ad spending to rise for 2019 compared with the pri ...
- Gartner: CMOs Show Misplaced Optimism In Face Of Shrinking Budgets
Digital News Daily, Karlene Lukovitz - Wednesday, October 2, 2019
Marketing budgets have dropped as a percentage of company revenue, but mo ...
- Kantar: Trump Campaign Spending Heavily On Social Media
MediaDailyNews, Wayne Friedman - Monday, September 30, 2019
President Trump is already spending much more than other candidates on soci ...
- Report Finds Winter Holiday Season Ad Spending Slowing
Research Intelligencer, Joe Mandese - Tuesday, October 1, 2019
While the winter holiday season -- Oct. 29 to Dec. 31 ...
- Apple TV+ Ramps Up National, Regional TV Spending
Television News Daily, Wayne Friedman - Monday, September 30, 2019
Apple TV+ has sharply increased its TV spending to lead among a ...
- Data Estimates 40% Of All Media Spend Is Wasted -- How One Company Is Plugging The Holes
Data & Programmatic Insider, Laurie Sullivan - Monday, September 23, 2019
Commerce Signals estimates 40% of all media spend is wasted, a numb ...
- Macy's Changing Its Marketing Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 20, 2019
Macy's will begin testing same-day delivery in 30 markets for online orde ...
- Study Finds CMOs Overlook Search Opportunities To Drive Growth
Performance Marketing Insider, Laurie Sullivan - Thursday, September 19, 2019
Some of the missed opportunities include the role SEM plays in partn ...
- RBC Capital Markets Looks At Future Ad-Spending Patterns, Identifies Four Dominant Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 16, 2019
"The results for Instagram, Google, and YouTube are the most bullish, a ...
- Time Spent Watching Online Video Expanding To 100 Minutes Daily, Ad Budgets Set To Follow
MediaDailyNews, Joe Mandese - Monday, September 16, 2019
Time spent watching online video will expand more than 20% over t ...
- Report: Amazon Ups Back-To-School TV Budget By 44%
Digital News Daily, Gavin O'Malley - Wednesday, September 11, 2019
Five of the top eight back-to-school brands reduced ad spending by near ...
- Forget Trade Wars - It's Ad Fraud China Needs To Be Tackled On
London Blog, Sean Hargrave - Tuesday, September 10, 2019
China accounts for 83% of global ad fraud, yet has a digit ...
- Magna: Podcast Ad Spending Approaching $1 Billion
MediaDailyNews, Joe Mandese - Friday, September 6, 2019
Podcasting is poised to become a billion-dollar ad category, according to n ...
- Citing 'Fragile' Economy, GroupM Now Expects Advertising To Be 'Neutral To Negative'
MediaDailyNews, Joe Mandese - Wednesday, September 4, 2019
WPP's GroupM Business Intelligence unit issued an update to its tracking ...
- GroupM's Wieser: 'Marketers Need To Be Prepared For A Downturn'
Mediapsssst, Richard Whitman - Tuesday, September 3, 2019
While there are pockets of opportunity, economic growth worldwide is "generally slow ...
- Flat TV Ad Spend For Q2, Total 2019 TV Spend Projected To Be Down 4%
Television News Daily, Wayne Friedman - Tuesday, September 3, 2019
Total TV advertising is projected to reach $76.1 billion in 2019, do ...
- Location-Based Ad Fraud: Probably Worse Than You Think
Video Insider, Karlene Lukovitz - Tuesday, August 27, 2019
Between 30% and 80% of location ad spend is being wasted d ...
- Out-of-Home Ad Spending Accelerates In Q2
MediaDailyNews, Joe Mandese - Thursday, August 22, 2019
Out-of-home ad spending rose 7.7% during Q2 2019, according to an analys ...
- Hong Kong's Social Network Penetration: Mostly Facebook
Research Intelligencer, Joe Mandese - Tuesday, August 20, 2019
Amid the heightened political turmoil and moves by the major social med ...
- GroupM Finds Good News/Bad News In U.S.-China Trade War
MediaDailyNews, Joe Mandese - Monday, August 12, 2019
The escalating trade war between the U.S. and China is likely bo ...
- Amazon Prime Video Ups Media Spend In First Half Of 2019
Television News Daily, Wayne Friedman - Monday, August 12, 2019
Amazon Prime Video has spent $73.1 million in national/regional TV, according ...
- ANA: Minorities Represent 40% Of U.S., But Only 5.2% Of Media Spending
Research Intelligencer, Joe Mandese - Thursday, August 8, 2019
Ethnic minorities represent nearly 40% of the U.S. population, yet multicultural med ...
- This Year And Next, Healthcare Ad Spending Will Grow 3.6%
MAD, Larissa Faw - Monday, August 5, 2019
In its first focused report on worldwide healthcare ad expenditures, Zenith forecas ...
- Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 6, 2019
Squarespace spent $108 million in advertising during first-half 2019, up 117% v ...
- Local Political 2020 Ads To Hit $6.5 Billion, TV Grabs 47% Share
Television News Daily, Wayne Friedman - Monday, August 5, 2019
BIA says the three biggest markets will be Los Angeles ($368 million ...
- It's The Ecommerce, Stupid
RTBlog, Joe Mandese - Monday, July 29, 2019
A new analysis showing ecommerce is driving ad spending growth in Jap ...
- ITV Ad Revenue Drop Not As Bad As Feared
Around the Net In MAD London, Sean Hargrave - Thursday, July 25, 2019
"The Times" is reporting that investors have reacted well to ITV reporti ...
- Publicis Groupe Client Losses, Spending Declines Stunt NA Growth
MAD, Larissa Faw - Thursday, July 18, 2019
North America, the Groupe's largest market, suffered a 3.1% organic revenue decli ...
- Marketing Growth Hits 0% As Brexit Fears Take Their Toll
Around the Net In MAD London, Sean Hargrave - Wednesday, July 17, 2019
The IPA Bellwether Report for Q2 2019 shows overall marketing growth grindi ...