- Local U.S. Advertising To Rise 6% In 2020, With Digital Media Higher, Traditional Media Flat
MediaDailyNews, Wayne Friedman - Wednesday, November 6, 2019
Boosted by expected record spending for political advertising, U.S. local advertising wi ...
- Bumper Christmas Will See Ad Spend Rise 4.7%
Around the Net In MAD London, Sean Hargrave - Monday, November 4, 2019
Mediatel is reporting that AA/Warc figures suggest it will be a bump ...
- Amazon's Data Turns The Duopoly Into A Triopoly
London Blog, Sean Hargrave - Tuesday, November 5, 2019
eMarketer reveals that 122% growth last year puts Amazon on course f ...
- 'Terminator: Dark Fate' Lives Up To Its Name At The Box Office
Television News Daily, Wayne Friedman - Monday, November 4, 2019
The big-budget film opened this past weekend with a woeful $29 milli ...
- Christmas Ads Launched As GBP6.8bn Spree Gets Underway
Around the Net In MAD London, Sean Hargrave - Monday, November 4, 2019
"The Guardian" reveals the weekend just ended was when the great Christm ...
- Apple Boosts Apple TV+ Marketing Pre-Launch, Disney+ Ups Spend
Television News Daily, Wayne Friedman - Friday, November 1, 2019
With Apple TV+ just launched and Disney+ coming online in a f ...
- Combined Ad/Marketing Spending To Outpace Madison Avenue Estimates
MediaDailyNews, Joe Mandese - Thursday, October 31, 2019
Advertising and marketing spending combined will outpace all the ad industry's convention ...
- UK 2019 Ad-Spend Growth Revised Up To 5%
Around the Net In MAD London, Sean Hargrave - Tuesday, October 29, 2019
AA and Warc have upgraded UK ad-spend growth by 0.4% to rea ...
- UK Digital Ad Spend Soars, But What About The Brand Impact?
London Blog, Sean Hargrave - Tuesday, October 29, 2019
Digital ad spend is soaring, but only a quarter of campaigns a ...
- Budgets Show Marketers Gaining Confidence In Programmatic Video, As Impressions Rise
Data & Programmatic Insider, Laurie Sullivan - Monday, October 28, 2019
Programmatic video ad spending is expected to reach $29.2 billion this yea ...
- Microsoft Advertising Gets A Redesign, Data Shows Market Share Rising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 23, 2019
On Wednesday Microsoft Advertising unveiled a preview of the redesign. The n ...
- Amazon Advertising Gets Major Boost From Prime Day, Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 24, 2019
A significant portion of Amazon's Q3 sales came in during Prime Da ...
- 1st Half Digital Ad Revenue Reaches $57.9B, Performance Pricing Increases Share
Digital News Daily, Laurie Sullivan - Monday, October 21, 2019
Key drivers for growth include video advertising, with marketers spending 36% mo ...
- Digital Ad Growth Decelerates: Slowdown Attributed To Maturity Of Social, Mobile
MediaDailyNews, Joe Mandese - Monday, October 21, 2019
While digital ad spending showed healthy double-digit gains in first-half 2019, analys ...
- TV Attribution Company TVSquared Strikes Deal With Ampersand
Television News Daily, Wayne Friedman - Monday, October 21, 2019
The deal will connect TVSquared impression data in real-time to consumer behavi ...
- SmileDirect, DoorDash And 23AndMe Top D2C Ad Spenders
Marketing Daily, Sarah Mahoney - Sunday, October 20, 2019
A new analysis of top-spending D2C brands finds that just five ...
- Data Reveals Volatility Among Top D2C Brands
Research Intelligencer, Joe Mandese - Monday, October 21, 2019
Direct-to-consumer (D2C) brands may seem to come out of nowhere for ma ...
- Time Spent With Digital Continues To Surge, Advertising Doesn't Necessarily Follow
Research Intelligencer, Joe Mandese - Monday, October 21, 2019
Time spent by the average American with digital media continues to clim ...
- Brexit 'Hesitancy' Sees UK Marketing Budgets Dip Slightly
Around the Net In MAD London, Sean Hargrave - Thursday, October 17, 2019
The IPA Bellwether report reveals a small contraction in UK marketing budge ...
- Video Display, Search The Biggest Drivers As UK Ad Spend Rises 13%
Around the Net In MAD London, Sean Hargrave - Wednesday, October 16, 2019
Figures from the IAB UK and PwC show that video display a ...
- Programmatic Video Drives UK Ad Growth
London Blog, Sean Hargrave - Wednesday, October 16, 2019
Video display is nearly at parity with non-video display -- thanks ...
- Amazon Takes U.S. Search Ad Share From Google
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 15, 2019
This year, Amazon will take 12.9% paid-search market share in the U. ...
- Sports Fantasy TV Spend Higher As The NFL Season Kicks Off
Television News Daily, Wayne Friedman - Thursday, October 10, 2019
FanDuel and DraftKings have placed more commercial airings with estimated higher nation ...
- Netflix Boosts Marketing Internationally
Television News Daily, Wayne Friedman - Thursday, October 17, 2019
Netflix has increased its Q3 2019 marketing spending by 9% over t ...
- Brands Getting Too Comfortable With Media Budgets On Google, Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 9, 2019
Marketers aren't doing enough to diversify their ad dollars or leverage first-par ...
- Trump Administration, RNC Ramp Up Anti-Impeachment, Congressional Race Ad Spend
Television News Daily, Wayne Friedman - Wednesday, October 9, 2019
The Donald J. Trump for President campaign has spent $3.95 million ...
- The Media Math Behind Russian Meddling
Marketing Politics Weekly, Ed DeNicola - Wednesday, October 9, 2019
The Mueller investigation confirmed that the Russians meddled in the 2016 U. ...
- 'Joker' Scores Impressive $94 Million In Weekend Debut, Modest $17 Million In TV Spend
Television News Daily, Wayne Friedman - Monday, October 7, 2019
The film, which premiered this past weekend, aired commercials 2,242 times sin ...
- Zenith Downgrades Ad Spend To Reach $640B By Year's End
MAD, Larissa Faw - Monday, October 7, 2019
Zenith is now forecasting that global ad spend will grow by 4. ...
- MediaMath Launches Source Platform With Ad Tech Leaders, Publishers
Publishers Daily, Melynda Fuller - Thursday, October 3, 2019
Source is being designed to deliver a transparent and accountable supply cha ...