- Ad Execs Most Bullish On Demand For ESPN, Scripps Networks
Research Intelligencer, Joe Mandese - Monday, January 13, 2020
Ad execs, including both advertisers and media buyers, are most bullish ...
- National TV Ad Revenue Slips Over A Two-Year Period
Television News Daily, Wayne Friedman - Thursday, January 2, 2020
Linear TV networks' national tv advertising continues to slip in the wa ...
- Netflix: 'Murder Mystery' Was Most 'Popular,' But Low TV Ad Spending
Television News Daily, Wayne Friedman - Monday, December 30, 2019
Another highly promoted TV series, "Dead to Me," had 180 airings $2 ...
- Presidential Candidates Bloomberg, Steyer Continue To Spend Big On National TV Advertising
Television News Daily, Wayne Friedman - Thursday, December 26, 2019
The Tom Steyer 2020 campaign has spent $17.3 million on national/regional ...
- Theatrical Revenue Down On Lower National TV Ad Spending, More Digital
MediaDailyNews, Wayne Friedman - Tuesday, December 24, 2019
With virtually all of the big holiday franchise films out in theater ...
- CTV To See Sharp Q3 Gains Versus Other Digital Platforms For Video
Television News Daily, Wayne Friedman - Tuesday, December 24, 2019
Although the U.S. TV/video ad market overall is expected to see ...
- Political Ad Spending Reports Share Only Part Of Story
Marketing Politics Weekly, Kym Frank - Tuesday, December 17, 2019
Many of the reports fail often fail to mention other vital channe ...
- Multicultural Spending To Expand 6.3% In 2020, Matches General Market Growth
MediaDailyNews, Joe Mandese - Wednesday, December 18, 2019
Advertising and marketing spending targeting multicultural audiences in the U.S. will expa ...
- Why Advertisers Are Underspending On Hispanic Market
Marketing Insider, Karla Fernandez Parker - Monday, December 16, 2019
For one, advertisers have overgeneralized an emphasis on Spanish-only. ...
- Instagram Stories Ad Spending Up 70%
Around the Net In MAD London, Sean Hargrave - Thursday, December 12, 2019
Ad spending on Instagram Stories is up 70% year-on-year, according to resear ...
- IAB: Higher Ad Growth For OTT Platforms, 'Walled Garden' Concerns
Television News Daily, Wayne Friedman - Tuesday, December 10, 2019
The IAB report cites 37% growth in ad spending on OTT platfor ...
- As Global Economy Weakens, Agencies Forecast 4% Growth (Give or Take) For 2020
MAD, Larissa Faw, Steve McClellan - Monday, December 9, 2019
A weakening global economy will keep underlying ad-spend growth in the m ...
- 2020 Political Ad Race: Bloomberg Campaign At $7.1M, Steyer At 9.1M In National TV Ad Spend
Television News Daily, Wayne Friedman - Friday, December 6, 2019
Four different creative spots for the Bloomberg campaign with 297 national/regional airin ...
- GroupM Releases Upbeat Picture Of UK Ad Growth
Around the Net In MAD London, Sean Hargrave - Monday, December 2, 2019
GroupM has revealed upbeat figures for advertising growth, "The Drum" reports. ...
- UK Ad Growth Figures Hide Print's Alarming Demise
London Blog, Sean Hargrave - Monday, December 2, 2019
GroupM's figures are upbeat -- but print's share of UK ad spe ...
- Bloomberg Kicks Off Presidential Campaign With CBS And NBC's NFL Football, CBS Show Airings
Television News Daily, Wayne Friedman - Monday, November 25, 2019
Bloomberg started his efforts on Sunday night with one commercial and fo ...
- UK Programmatic Growth Slowing Down In 2019
Around the Net In MAD London, Sean Hargrave - Monday, November 25, 2019
"Campaign" is suggesting that privacy concerns may be behind a slowdown ...
- Programmatic Ad Spend To Hit $147 Billion By 2021
MAD, Larissa Faw - Monday, November 25, 2019
Programmatic trading continues to grow -- exceeding $100 billion for the fir ...
- EMarketer Predicts Media Spend Will Flatline In The UK Next Year
Around the Net In MAD London, Sean Hargrave - Friday, November 22, 2019
The latest figures from eMarketer predict a growth of 6.2% in med ...
- GroupM Unveils Marketing-To-Ad Spending 'Multiples,' Finds No Pattern On Which Is Winning -- Yet
MediaDailyNews, Joe Mandese - Monday, November 18, 2019
To illustrate the relative role that paid media-based advertising has in t ...
- NFL's 10 Weeks: Viewership Up 5%, Geico, Verizon Are Top NFL Marketers
Television News Daily, Wayne Friedman - Friday, November 15, 2019
Looking at all regular-season games on five networks, the average Nielsen viewersh ...
- Advertising ROI Improving For Digital's 'Big 5,' But Is It Sustainable?
Research Intelligencer, Joe Mandese - Thursday, November 14, 2019
Based on a quarterly analysis of marketers' self-reported assessment of their spendi ...
- France's Ad Growth Outstrips Germany's
Around the Net In MAD London, Sean Hargrave - Wednesday, November 13, 2019
As Brexit looms and trading conditions toughen in the Eurozone, eMarketer revea ...
- eMarketer: U.S. TV Ad Spending Has Peaked, Now In Decline
MediaDailyNews, Joe Mandese - Wednesday, November 13, 2019
The U.S. TV ad marketplace peaked in 2018 and will never retu ...
- Streaming Services Amp Up National TV Ad Spending
Television News Daily, Wayne Friedman - Tuesday, November 12, 2019
Disney+ spent $20.4 million on national/regional TV ahead of its Tuesday launc ...
- Mixed-Reality App Installs Forecast To Hit 10 Billion By 2024
Digital News Daily, Gavin O'Malley - Monday, November 11, 2019
In order for advertising to become appealing to high-spending advertisers over mixed-reali ...
- Zenith: Global Beauty Ad Spend To Hit $15.8 Billion By 2021
MAD, Larissa Faw - Monday, November 11, 2019
In a new report, the agency notes there has been a shi ...
- Beauty Ad Spending Shifts From TV/Magazines To Digital, Reflects E-Commerce Trend
Research Intelligencer, Joe Mandese - Monday, November 11, 2019
Beauty advertising, long associated with glossy magazines like Conde Nast's 'Vogue' ...
- A Day In The Ad Life Of An Average Consumer, As Seen By A Programmatic Trader
RTBlog, Joe Mandese - Monday, November 11, 2019
There was some interesting math in what The Trade Desk presented ...
- National TV Ad Spend Up Per Week, Broadcast's Premiere Week Down 10%
Television News Daily, Wayne Friedman - Friday, November 8, 2019
The decline in prime-time broadcast TV ad revenue is due to few ...