Since announcing his run for President almost two weeks ago, Michael Bloomberg's 2020 campaign has placed around $7.1 million in TV commercials of the intended $37 million that the campaign announced it would be spending.
Four different creative advertising spots with 297 national/regional airings of commercials have aired since Nov. 23, according to iSpot.tv, earning 536 million impressions.
Nine TV networks have aired those spots so far: CBS, ABC, NBC, Fox, The CW, CNN, MSNBC, MyNetworkTV, and ESPN.
The most individual airings have been on MSNBC with 66, followed by CNN at 53, CBS with 46, ABC at 37, Fox with 36, The CW at 23, MyNetworkTV with 18, NBC at 17 and ESPN with 1.
Top-rated shows -- in terms of impressions gained by the media campaign -- include: CBS' "60 Minutes" followed by CBS' “The NFL Today,” ABC’s "World News Tonight," CBS’ “The Late Show,” “NBC Nightly News” and ABC’s “Good Morning America.”
But Bloomberg is not the biggest spender over the period. That would be Democratic Presidential contender Tom Steyer.
Steyer has spent $9.1 million over the period (with 1,942 airings) and over the past 30 days, has spent a total of $18.5 million (14 spots, 3,617 airings).
Major networks getting his spend include CBS, NBC, HGTV, ABC, Discovery Channel, and Fox.
Over the month-long period, Steyer’s ads have run on 31 different networks -- including Oxygen, Oprah Winfrey Network, BET, Weather Channel, Cooking Channel, Lifetime Movies, and Viceland.