- FAANG Stocks Grow 18% In TV Ad Spending In 2019
Television News Daily, Wayne Friedman - Wednesday, March 11, 2020
Five big media tech stocks -- Facebook, Amazon, Apple, Netflix, and Googl ...
- 2020 Budget Reductions Driven By Coronavirus Concerns Could Cost Media Around $3B In Ad Spend
MediaDailyNews, Laurie Sullivan - Monday, March 9, 2020
Media buyers and marketers' coronavirus concerns could potentially reduce total U.S. 20 ...
- Myers Revises 2020 Media Ad Outlook To +4.8%, Cites Coronavirus
Research Intelligencer, Joe Mandese - Tuesday, March 10, 2020
Advertising and media industry researcher and consultant The Myers Report has revis ...
- Analyst Lowers Search Travel Ad Outlook, Google's Earnings Too
MediaDailyNews, Joe Mandese - Thursday, March 5, 2020
Even as Madison Avenue's major ad forecasters begin reassessing their outlooks ...
- Local Political Advertising Estimate Raised 8% To $7.1 Billion
Television News Daily, Wayne Friedman - Wednesday, March 4, 2020
Local political advertising is poised to pull in higher record levels th ...
- Bloomberg's Campaign Spending Could Destroy Democracy
Media Insider, Kaila Colbin - Friday, February 28, 2020
Bloomberg's nomination would represent the utter annihilation of the marketplace of id ...
- Are Google And Facebook Too Big Not To Be Broken Up?
London Blog, Sean Hargrave - Thursday, February 27, 2020
They only play in the online half of the ad industry ...
- IAB: Programmatic Now 85% Of All U.S. Digital Advertising
MediaDailyNews, Joe Mandese - Monday, February 24, 2020
Programmatic media buys now account for 85% of all digital ad spendin ...
- Dentsu Sees Shift In Search Based On Coronavirus
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 20, 2020
A Dentsu report titled "The 2020 Coronavirus outbreak: Implications in China mark ...
- Premium Streamers To Double Ad 'Value' To $2.3B This Year
Television News Daily, Wayne Friedman - Tuesday, February 18, 2020
Video streaming services are on pace to nearly double total advertising med ...
- 42% Of Brands Advertising On Amazon = Half The Sales
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 18, 2020
Third-party sellers selling direct from Amazon's platform are more likely to spe ...
- Grocery Giant Kroger Partners With Microsoft To Ensure CPG Companies Can Analyze Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 13, 2020
The Precision Marketing platform enables marketers to understand performance attributable to ...
- Video Streamers' National TV Ad Spend Continues To Rise Sharply
Television News Daily, Wayne Friedman - Thursday, February 13, 2020
From Nov. 12 through Feb. 12, national/regional TV ad spending totaled $550 ...
- App Install Ad Spending Reaches $76.2B, Poised To Jump Further
Digital News Daily, Laurie Sullivan - Thursday, February 13, 2020
On Thursday, AppsFlyer published its Global App Install Ad Spend report. "Struggl ...
- U.S. Political Ad Spending To Approach $7 Billion, Represent 1.4% Of All Media Ad Revenues
MediaDailyNews, Joe Mandese - Wednesday, February 12, 2020
Political ad spending during the 2020 campaign cycle will approach $7 billio ...
- Digital Political's 'Big One'
Red, White & Blog, Joe Mandese - Wednesday, February 12, 2020
The ad industry likes to grouse over the fact that the B ...
- What Is Your Personal Data's Share Of Media Spending?
RTBlog, Joe Mandese - Monday, February 10, 2020
After years of erosion, ad industry spending is beginning to gain sha ...
- NFL Regular-Season National TV Advertising Up 14% To $4.2 Billion
Television News Daily, Wayne Friedman - Thursday, February 6, 2020
Following a 5% gain in TV viewership for NFL regular-season games th ...
- Global Chaos Will Affect Ad Spend
Media Insider, Cory Treffiletti - Wednesday, February 5, 2020
With all the various uncertainties in the world, plus the fact th ...
- Super Bowl Shows Slight Viewership Rise, National TV Ad Dollars Up 29%
Television News Daily, Wayne Friedman - Monday, February 3, 2020
Kantar Media's preliminary estimate shows in-game national TV advertising spend for t ...
- Brexit Day Is Here -- But Change Is A Year Away
London Blog, Sean Hargrave - Friday, January 31, 2020
At 11pm tonight, the UK enters a transition phase where, despite t ...
- Research Shows 25 Consecutive Quarters Of UK Ad-Spending Growth
Around the Net In MAD London, Sean Hargrave - Thursday, January 30, 2020
AA/Warc figures reveal the UK enjoyed its 25th consecutive quarter of growi ...
- Did The Nationals Just Pull Out Of An Ad Revenue Nosedive?
London Blog, Sean Hargrave - Wednesday, January 29, 2020
The latest AA/Warc figures show national newspapers have stabilised revenue, while magazin ...
- Desktop Search Ads Gain Marketing Dollars, Giving Microsoft A Boost
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 28, 2020
Apple, Amazon and Microsoft's stocks, ad and product sales have risen substantial ...
- Super Bowl Marketers Holding Back Pre-Releasing Messaging
Television News Daily, Wayne Friedman - Monday, January 27, 2020
Just 24 brands have released Super Bowl ads and/or ad teasers ...
- UK Defies Brexit Uncertainty By Leading EU Ad-Spending Growth In 2020
London Blog, Sean Hargrave - Wednesday, January 22, 2020
Dentsu Aegis puts ad-spending growth at 6% for the UK. Germany, Ita ...
- Dentsu Aegis Forecasts 3.9% Global Growth This Year, 3.3% Next
MAD, Steve McClellan - Wednesday, January 22, 2020
The predicted 2020 growth will translate to an additional $23.3 billion ...
- NFC, AFC Championship Games Viewing Down From 2019, Remain Top TV Programs
Television News Daily, Wayne Friedman - Tuesday, January 21, 2020
The NFC and AFC Championship games maintained big 40-million-plus viewership totals, althou ...
- Marketing Enjoys A Boris Bounce As Confidence Returns
London Blog, Sean Hargrave - Friday, January 17, 2020
Despite Brexit and a record terrible year on the high street, markete ...
- IPA Bellwether Report Shows Renewed Confidence Among UK Advertisers
Around the Net In MAD London, Sean Hargrave - Wednesday, January 15, 2020
The Q4 IPA Bellwether Report for 2019 shows optimism among advertisers th ...