- Is This The Start Of COVID-19 News Fatigue?
London Blog, Sean Hargrave - Monday, April 20, 2020
We're starting to consume less news, just when news groups were hopi ...
- TrafficGuard Offers Free Software To Google Ads SMB Advertisers, Identifying Click Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 20, 2020
Guarding ad budgets through free software that identifies click fraud in Goog ...
- Pharma TV Ad Impressions Grow, TV Ad Spending Remains Flat
Television News Daily, Wayne Friedman - Friday, April 17, 2020
Pharma marketers have seen nearly 30% higher impressions from TV ad spendi ...
- Analysts Downgrade Industry Stock Prices, Especially For Nielsen
MediaDailyNews, Joe Mandese - Friday, April 17, 2020
The equity research team at BMO Capital Markets is maintaining ratings f ...
- ESPN Asks Talent For A 15% Pay Cut, Sees Lower Ad Revenues, Viewer Impressions
Television News Daily, Wayne Friedman - Monday, April 13, 2020
After asking its major on-air talent to take a 15% salary cu ...
- The COV-Ad Pandemic, And How To Avoid It
MediaDailyNews, Kevin Ryan - Friday, April 10, 2020
Advertisers are being forced to change the way they are contributing ...
- Ad Sentiment Deteriorates For Near Term, Focus More On Pandemic Than Economic Factors
MediaDailyNews, Joe Mandese - Monday, April 13, 2020
The sentiment for Q2 and Q3 ad spending has deteriorated significantly ov ...
- What Media Are 'Benefiting' From New Or Reallocated Ad Budgets?
Research Intelligencer, Joe Mandese - Monday, April 13, 2020
While overall ad spending may be in flux for at least t ...
- Just In Time For The Weekend: IPG Lab's Future Of Pandemic Media Series
MediaDailyNews, Joe Mandese - Friday, April 10, 2020
In a special series of podcasts focused on the impact of t ...
- New Tool Combines SMS And Email Marketing
Email Marketing Daily, Ray Schultz - Wednesday, April 8, 2020
DojoMojo brings together its brand partnership network and mobile messaging platform. ...
- QSRs Embrace TV To Boost Off-Premise Dining
Marketing Daily, Steve Ellwanger - Tuesday, April 7, 2020
Taco Bell, Dunkin', Buffalo Wild Wings, Chipotle Mexican Grill, and Denny's a ...
- Most Ad Execs Project A Second Wave Of Pandemic Cuts Later This Year, Weak Signals For Upfront
MediaDailyNews, Joe Mandese - Monday, April 6, 2020
Three-quarters of ad execs plan to cut the remainder of their 20 ...
- Virtual Video Platform Ad Spending Sees Sharp Increase
Television News Daily, Wayne Friedman - Monday, April 6, 2020
March ad spending for the marketing of virtual video meeting platforms doubl ...
- Advertising As An Anti-Recession Tool
MediaDailyNews, Anna Bager - Monday, April 6, 2020
Companies that raised ad budgets during the 1974-75 recession gained market sha ...
- Political Advertising Sees Slowdown, Digital Remains Stable
Television News Daily, Wayne Friedman - Friday, April 3, 2020
President Trump was the top digital political advertiser March 22-28, spending $1 ...
- Keyword Blacklists Make Mass COVID-19 Attention Hard To Monetise
London Blog, Sean Hargrave - Thursday, April 2, 2020
Expect news organisations to furlough staff as ad blacklists mean they cann ...
- Taboola Partners With Moat, Says Some Brands Increasing Ad Spend
Digital News Daily, Laurie Sullivan - Tuesday, March 31, 2020
The deal makes Moat an independent third-party verification partner for more th ...
- March Was Bad, April Will Be A 'Car Crash'
London Blog, Sean Hargrave - Tuesday, March 31, 2020
That's how execs are warning the next month will pan out ...
- IAB Reschedules NewFronts For Mid-June
Television News Daily, Wayne Friedman - Tuesday, March 31, 2020
NewFront presentations from a number of digital media companies, which had be ...
- What's The Outlook For The Media Supply-And-Demand Formula?
TV Watch, Wayne Friedman - Friday, March 27, 2020
TV-focused marketers already sense there will be a sizable drop in spendin ...
- Amid The Crisis, Video Ad Inventory Growing, Overall Digital Ad Spend Holding Its Own
Video Insider, Karlene Lukovitz - Tuesday, March 24, 2020
The expected surge in streaming consumption is materializing, and users who s ...
- Ecommerce Ad Spending Rising Globally
Performance Marketing Insider, Laurie Sullivan - Monday, March 23, 2020
Ecommerce ad spending in the U.S. jumped from $4.8 million the we ...
- New Football League XFL Stops Its First Season
Television News Daily, Wayne Friedman - Friday, March 20, 2020
The new XFL football league stops after five weeks of games, aft ...
- Global Ad Outlook Revised Downward By Billions: Attributed To COVID-19, China
MediaDailyNews, Joe Mandese - Thursday, March 19, 2020
The global ad-spending outlook has been revised downward by billions of dolla ...
- How Economic Recessions Impact The Ad Economy: By Medium, By Category
Research Intelligencer, Joe Mandese - Thursday, March 19, 2020
While TV lost only a small number of advertisers during the Gre ...
- Travel Ad Spend Cut Dramatically In Wake Of Pandemic
Digital News Daily, Gavin O'Malley - Monday, March 16, 2020
Year-over-year, travel investment in the first two weeks of March is do ...
- Coronavirus Takes Search Budgets On Roller Coaster As Analysts Remodel Ad Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 11, 2020
Jonathan Kagan, Cogniscient Media vp search, expects declines in verticals such ...
- FAANG Stocks Grow 18% In TV Ad Spending In 2019
Television News Daily, Wayne Friedman - Wednesday, March 11, 2020
Five big media tech stocks -- Facebook, Amazon, Apple, Netflix, and Googl ...
- 2020 Budget Reductions Driven By Coronavirus Concerns Could Cost Media Around $3B In Ad Spend
MediaDailyNews, Laurie Sullivan - Monday, March 9, 2020
Media buyers and marketers' coronavirus concerns could potentially reduce total U.S. 20 ...
- Myers Revises 2020 Media Ad Outlook To +4.8%, Cites Coronavirus
Research Intelligencer, Joe Mandese - Tuesday, March 10, 2020
Advertising and media industry researcher and consultant The Myers Report has revis ...