How Economic Recessions Impact The Ad Economy: By Medium, By Category
- by Joe Mandese @mp_joemandese, March 19, 2020
If the Great Recession is any indication, a U.S. and global recession in 2020 is likely to have a pronounced effect on the ad economy, more so for some media and advertising categories than others.
To help prepare for what is now expected to be a significant economic downturn, Kantar …
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