DojoMojo, a partnership marketing platform, has launched a new solution that combines SMS communications and email marketing.
The tool, SMS Marketing, leverages acquisition capabilities from DojoMojo’s partnership network and its mobile messaging platform. The partnership network includes over 10,000 brands, including General Assembly, theSkimm, Condé Nast, and Hearst, the company says.
SMS Marketing can produce an increase in return on advertising spend, the company claims.
“Our clients have reported that sending SMS communications along with email and other channels are more likely to convert to sales,” states Colin Darretta, co-founder and partner, DojoMojo.