- Local TV 2020 Ad Forecast Lowered 5% To $18.5 Billion
Television News Daily, Wayne Friedman - Thursday, May 21, 2020
One forecast for U.S. local TV station advertising has been lowered fr ...
- J&J, P&G, L'Oreal Top Spenders In Skincare Advertising In Q1 2020
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 18, 2020
Beauty product ad spend has been one of the key categories impact ...
- Political Ad $ Actually Revised Upward Due To Pandemic, Lack Of Live Event Campaigning Cited
Television News Daily, Wayne Friedman - Friday, May 15, 2020
Political ad spend for the 2020 political season so far is ...
- Trump Presidential Campaign Ramps Up National TV Ad Spend -- On Fox News, HGTV, Broadcast Nets
Television News Daily, Wayne Friedman - Thursday, May 14, 2020
The Trump presidential campaign ramped up national TV ad spend the fir ...
- Best Case, 2020 Ad Spending Will Contract 7%... Worst Case 17%
Research Intelligencer, Joe Mandese - Thursday, May 14, 2020
The global ad economy will outpace the contraction of real GPD followi ...
- Half Of Ad Execs Say Ad Spending 'Hit Bottom' In April, Others See Recession Continuing
MediaDailyNews, Joe Mandese - Monday, May 11, 2020
If there is a "bottom" to the rollback of ad spending duri ...
- Borrell: Ad Plans Improve As SMBs Adapt Advertising, Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 8, 2020
As small- and medium-sized businesses rethink their ad spend, the mid-April foreca ...
- Programmatic Ad Market Proves Resilient, Analysts See Demand Shifting To CTV From Linear TV
MediaDailyNews, Joe Mandese - Friday, May 8, 2020
Heading into one of the worst periods in recent advertising history, T ...
- Ad Execs: Recovery To Start In Q3, Budgets To Remain Highly Flexible
MediaDailyNews, Joe Mandese - Thursday, May 7, 2020
Ad execs currently expect the ad-spending recovery to begin in Q3, accordi ...
- Data Shows How Amazon Reached Its Multibillion-Dollar Ad Goal
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 5, 2020
Some brands managed to increase Q1 ad spend on Amazon, driving stro ...
- ABC TV Stations Start PSA Small Business Campaign, Local TV Bracing For Low Ad Revenues
Television News Daily, Wayne Friedman - Tuesday, May 5, 2020
ABC-owned TV stations have started up a PSA/social media campaign called #BeLocali ...
- Twitter Saw A 27% Ad Revenue Decline From Mid March
Around the Net In MAD London, Sean Hargrave - Friday, May 1, 2020
Although ad revenue for Q1 at Twitter was largely as expected, "Campaig ...
- #OpenUpOrNot: How Search Offsets In Store Declines
Performance Marketing Insider, Laurie Sullivan - Friday, May 1, 2020
Overstock's and Floor & Decor's online growth could offset brick-and-mortar declines ...
- UK Digital Ad Spend Rocketed 15.4% In 2019
Around the Net In MAD London, Sean Hargrave - Thursday, April 30, 2020
UK digital ad spend was up 15.4% in 2019, compared to t ...
- AA/Warc Predict A 16.7% Decline For UK's Advertising Market
Around the Net In MAD London, Sean Hargrave - Thursday, April 30, 2020
If you are squeamish, look away now. New AA/Warc figures predict th ...
- Adland Braces For Sorrell's 'Deep Doo Doo'
London Blog, Sean Hargrave - Thursday, April 30, 2020
Sorrell's prediction for the holding companies may ring true as AA/Warc sa ...
- eMarketer Updates Search, Display Outlook Amid Mixed Digital Ad Spending Signals
Research Intelligencer, Joe Mandese - Thursday, April 30, 2020
There are mixed signals about the underlying health of the ad marketpla ...
- Video Streamers' National TV Spend Skyrocketing, HBO Max, Peacock Ramp Up Launches
Television News Daily, Wayne Friedman - Wednesday, April 29, 2020
For national TV marketing of video streaming platforms, April spending is ...
- UK Advertising Growth Not Expected Until 2021
Around the Net In MAD London, Sean Hargrave - Wednesday, April 29, 2020
A "Campaign" survey shows that while 28% of adland execs are expecti ...
- WPP Revenues Down In Q1
Around the Net In MAD London, Sean Hargrave - Wednesday, April 29, 2020
A trading update from WPP shows that revenue fell by a litt ...
- Merkle's Data Reveal Sharp Pullback In Google Ad Spend
Research Intelligencer, - Thursday, April 30, 2020
Yearly spending growth on Google gradually slowed from 15% in January ...
- SMBs Planning Ad Spend, Messages As States Open For Business
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 27, 2020
Borrell Associates data suggests businesses now believe the impact of COVID-19 wi ...
- Unilever To Carry On With Advertising
Around the Net In MAD London, Sean Hargrave - Friday, April 24, 2020
Unilever has confirmed it is reviewing discretionary marketing spending and is n ...
- COVID-19 Fallout: How Badly It's Shaking Ad Industry Across Regions And Categories
Digital News Daily, Laurie Sullivan - Thursday, April 23, 2020
PubMatic data shows how advertisers have changed their ad spend across k ...
- Budgets Are Slashed, But They Will Return
London Blog, Sean Hargrave - Thursday, April 23, 2020
That is the takeaway from the IPA's Bellwether figures -- a hu ...
- Does Divided Upfront Mean Scatter Becomes Center Of TV Ad Market?
Media Insider, Dave Morgan - Thursday, April 23, 2020
Other signs of the new TV ad world: TV and digital ...
- Ad Spending Slashed, Recovery Due In 2021
Around the Net In MAD London, Sean Hargrave - Wednesday, April 22, 2020
"The Drum" is reporting on the IPA Bellwether report out today, whi ...
- OTT/CTV Programmatic Advertising Fell 14% In March
Research Intelligencer, - Wednesday, April 22, 2020
Sports channels saw some of the biggest declines in ad spending ...
- P&G Will 'Double Down' On Advertising Despite COVID-19 Lockdown
Around the Net In MAD London, Sean Hargrave - Tuesday, April 21, 2020
P&G is promising to "double down" on advertising rather than withhold budg ...
- U.S. TV Average Ad Spending To Sink 25% In The First 6 Months Of 2020: eMarketer
Television News Daily, Wayne Friedman - Monday, April 20, 2020
eMarketer estimates a roughly 25% drop in broadcast, cable, syndication, and loc ...