- Can Your Brand Afford NOT To Advertise?
MediaDailyNews, George Simpson - Thursday, June 25, 2020
Naturally, all the authors who advocate for continued (or even more) spen ...
- IAB: CTV Ad Spend Unfazed By COVID; Addressable Also Set To Benefit
Digital News Daily, Karlene Lukovitz - Tuesday, June 23, 2020
Connected TV proved remarkably immune to the severe Q2 ad-spending cuts, a ...
- For The First Time Ever, Google Ad Revenues Are Poised To Decline -- Digital Ad Market Share, Too
MediaDailyNews, Joe Mandese - Monday, June 22, 2020
For the first time since it has been tracked, Google's U.S. ...
- Presidential Ad Spending Dips In Current Week, Biden Campaign Ups Spend For Weeks To Come
Television News Daily, Wayne Friedman - Friday, June 19, 2020
Media spend will ramp up as the Biden Presidential campaign plans ...
- eMarketer Revises 2020-21 Upfront Down 32% To $14.78B
MediaDailyNews, Joe Mandese - Wednesday, June 17, 2020
At a time when many on both the supply and demand si ...
- GroupM Forecasts 13% Drop In U.S Ad Spending In 2020
MAD, Steve McClellan - Tuesday, June 16, 2020
The news could be a lot worse given the state of t ...
- Madison Avenue's 2020 Consensus Outlook Falls To Negative 3.5%
Research Intelligencer, Joe Mandese - Tuesday, June 16, 2020
Madison Avenue's consensus outlook for 2020 turned negative for the year, ...
- Magna: Global Ad Economy To Contract 7.2% This Year, Reduces 2021 Outlook Nearly $100B
MediaDailyNews, Joe Mandese - Monday, June 15, 2020
The global ad economy will contract 7.2% this year, the worst reducti ...
- Biden Slightly Higher Than Trump On Digital Ad Campaign Spending
Television News Daily, Wayne Friedman - Monday, June 15, 2020
Biden spent $6.8 million on Facebook and Google from May 24-June ...
- Auto Ad Spending Doubles In Three Weeks
Marketing Daily, Tanya Gazdik - Thursday, June 11, 2020
Ad spending for RVs is up nearly three times year-to-date, with ma ...
- Scramble For Real-Time Advertising Returns As Brands Insist On Quick Pivots
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 11, 2020
Marketers are avoiding media that requires a long process to create a ...
- Pets Category Ad Spending Spikes In Second Quarter
Marketing Daily, Tanya Gazdik - Wednesday, June 10, 2020
The top five companies collectively have spent over $185 million to promo ...
- More Data Shows Spending Has Hit Bottom, Q3 Is Effective Rebound For U.S. Ad Economy
MediaDailyNews, Joe Mandese - Tuesday, June 9, 2020
The data, from a survey of ad execs conducted by Advertiser Perception ...
- Comcast Creates New Platform For Content Owners, Distributors To Sell Set-Top-Box, VOD Inventory
Television News Daily, Wayne Friedman - Tuesday, June 9, 2020
Looking to expand programmatic TV media buying for TV advertisers, Comcast Technolo ...
- Shopper Marketing Marries OTT: Roku Adds Kroger Data, Analytics To Lure CPG Advertisers
Video Insider, Karlene Lukovitz - Tuesday, June 9, 2020
Kroger's customer data on 60 million-plus households from its nearly 2,800 supermarke ...
- States Leaning Further Toward Breakup Of Google Ad-Tech Biz
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 5, 2020
The investigation of Google by state attorneys general has moved to t ...
- 'Feels Like Bottom,' Ad Exec Data Signals Rebound Began In May
MediaDailyNews, Joe Mandese - Friday, June 5, 2020
On the same day that Wall Street is rallying on a better-than-expect ...
- Activism, Current Events, Blackout Tuesday Impacts Ad Spend On Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 4, 2020
Facebook daily spend has dropped nearly 60% in correlation with the activi ...
- Two-Thirds Of Brands Plan To Increase Their Programmatic Ad Spending, Study Finds
Digital News Daily, Ray Schultz - Wednesday, June 3, 2020
But many expect modest hikes, and a third say they will redu ...
- Amazon Ad Spending Poised To Grow 29%, Top $16B In 2020
Research Intelligencer, Joe Mandese - Wednesday, June 3, 2020
It's been nearly two years since Amazon became part of digital's B ...
- Ad Intelligence Firm SMI Expands Agency Pool, Market Coverage Too
MediaDailyNews, Joe Mandese - Tuesday, June 2, 2020
Standard Media Index, which has emerged as the market leader in competiti ...
- Facebook, AppsFlyer Partner To Improve Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 2, 2020
AppsFlyer on Tuesday announced a partnership with Facebook Audience Network to bri ...
- OTT/CTV Ad Transactions Up 40% In Mid May Vs. Previous Month; Hulu, Sling, All Major Devices See Gains
Video Insider, Karlene Lukovitz - Tuesday, June 2, 2020
All major OTT/CTV devices, and many Roku Store apps, saw double-digit gai ...
- Global Ad Spend To Dip 8%, UK To See 16.4% Decline
Around the Net In MAD London, Sean Hargrave - Friday, May 29, 2020
Warc is predicting global ad spend will slump 8% this year, accordi ...
- Global Advertising To Sink 8.1% -- A $50 Billion Drop -- In 2020
MediaDailyNews, Wayne Friedman - Thursday, May 28, 2020
WARC forecasts a $49.6 billion pullback to $563 billion this year, wi ...
- GroupM's Wieser Surprised By Advertising's Resilience, Acceleration Of Digital Transformation
MediaDailyNews, Joe Mandese - Thursday, May 28, 2020
The big surprise from the pandemic's initial impact on marketing is th ...
- Report: Newspaper, Magazine Spend Forecast To Fall 20% In 2020
Publishers Daily, Sara Guaglione - Thursday, May 28, 2020
Print newspaper ad spend is forecast to fall by $7.6 billion, ...
- IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16%
Digital News Daily, Laurie Sullivan - Thursday, May 28, 2020
First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significa ...
- Digital Ad Spending Rises, As Digital Ad CPMs Fall Due To Pandemic Fallout
Research Intelligencer, Joe Mandese - Thursday, May 28, 2020
'What goes up must come down' may be a core principle ...
- Video Streaming Services' Advertising Up Nearly 90%
Television News Daily, Wayne Friedman - Wednesday, May 27, 2020
HBO Max tripled its marketing spend for the week of May ...