- Crunching The Map: Crunch Fitness's Geo-Targeting Workout
MediaPost Connect, Nina Lentini - Friday, August 28, 2020
Earlier this year, Crunch Fitness was hitting what its head of marketi ...
- CTV Gains Stronger Foothold In Subscription Services And Free, Ad-Supported Platforms
Television News Daily, Wayne Friedman - Tuesday, August 25, 2020
A recent survey found that U.S. consumers respond more favorably to advertisi ...
- Health-Care Focused DSP DeepIntent Starts CTV Marketplace
Television News Daily, Wayne Friedman - Wednesday, August 26, 2020
The CTV marketplace is significant because of DeepIntent's key data partnerships, especial ...
- Movie Studios Slowly Ramp Up TV Spending On Theatrical Films
Television News Daily, Wayne Friedman - Friday, August 21, 2020
From Aug. 7-Aug. 20, $10.5 million was spent on national TV networ ...
- U.S. Advertising Falls 14% In July, Most Moderate Rate Of Erosion Since March
MediaDailyNews, Joe Mandese - Friday, August 21, 2020
The erosion of U.S. ad spending continues to moderate, falling at i ...
- Data & Programmatic Summit To Feature Keynote On Campaign Digital Media Spend
MediaPost Connect, Nina Lentini - Friday, August 21, 2020
GMMB's Erica Monteith will be speaking on how campaigns will spend the ...
- Fraud Follows Connected TV Boom
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 20, 2020
The benchmark report on the state of media quality for advertisers address ...
- OTT/CTV Ad Spend Up 60% In Early August Vs. Early April
Digital News Daily, Karlene Lukovitz - Wednesday, August 19, 2020
Ad inventory increased more than 80% during the period, reports SpotX. ...
- D2C Brands' 1H TV Ad Impressions Up 14%, Despite 3% Ad Spend Decrease
Digital News Daily, Karlene Lukovitz - Wednesday, August 19, 2020
Nearly 25% of all first-half D2C ad impressions on TV came fr ...
- Disney's Exodus From Facebook Benefited Amazon
Performance Marketing Insider, Laurie Sullivan - Thursday, August 6, 2020
Pathmatics estimates 180 brands joined the boycott, halting Facebook spend as ear ...
- National TV Advertising Market Trims Losses To 9% In June
Television News Daily, Wayne Friedman - Tuesday, August 4, 2020
Networks aired the least original shows in over a decade, Standard Med ...
- COVID And Beyond, Don't Underestimate Mobile Video's Advertising Potential
Video Insider, Karlene Lukovitz - Tuesday, August 4, 2020
COVID has slowed mobile video ad-spend growth somewhat, but all signs poi ...
- Baidu Reaches Into Microsoft Native Advertising To Secure Brands Ad Space In U.S. Market
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 31, 2020
Baidu plans to grow its advertising base through a recent partnership wi ...
- Pinterest Monthly Users Hit Milestone As 'Pinners' Come Back To Advertisers
Performance Marketing Insider, Laurie Sullivan - Friday, July 31, 2020
Pinterest, which withdrew its full-year outlook in April, now expects current-quarter reven ...
- Alphabet Beats Earnings Expectations, Driven By Gradual Improvements In Its Ad Business
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 30, 2020
Alphabet saw improvement in its ad business and strong growth in Goog ...
- Amazon's Q2 Ad Growth During COVID-19 Shows June Improvements, Data Reveals
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 29, 2020
Despite lower cost per clicks and budget uncertainty, return on ad spe ...
- Brand Spending On Esports Projected To Top $1 Billion By 2022
Research Intelligencer, Joe Mandese - Wednesday, July 29, 2020
Brand spending -- both ad buys and sponsorships -- for esports ...
- Google Forecast To Report Better-Than-Expected Results From Search: Merkle
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 28, 2020
Merkle on Tuesday will release its Q2 2020 Digital Marketing Report. I ...
- NBCU's Local CTV/OTT Inventory Available On FreeWheel's Strata
Television News Daily, Wayne Friedman - Monday, July 27, 2020
Expanding the availability of its local CTV and OTT inventory, NBCU station ...
- Zenith: Global Ad Spend Projected To Drop 9.1% This Year
MAD, Larissa Faw - Monday, July 27, 2020
U.S. ad spend is proving to be relatively resilient and is expect ...
- Average Media Planning Time Falls By 45%, Pre-/-Post Pandemic
MediaDailyNews, Joe Mandese - Tuesday, July 14, 2020
In what could be an anathema for the 2020-21 upfront and oth ...
- How To Rebuild Consumer Trust Through TV And Transparency
Television News Daily, Catrina McAuliffe - Friday, July 10, 2020
Brands are now center stage as the world waits for their respons ...
- Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 6, 2020
The findings analyze the immediate impact on marketing strategies and spend d ...
- Ben Tatta, 605 Co-Founder, Named President, Standard Media Index
Television News Daily, Wayne Friedman - Monday, July 6, 2020
Tatta, formerly a senior exec at 605 and Cablevision Media Sales, w ...
- Disney+ Spends $8.2 Million In 'Hamilton' National TV Advertising, App Downloads Surge
Television News Daily, Wayne Friedman - Monday, July 6, 2020
Since June 14, Disney placed $8.2 million in TV spending over so ...
- Automotive TV Spending Down 37% Year-Over-Year In June, But Up From May
Drive Time, Tanya Gazdik - Monday, July 6, 2020
"Automakers that weren't big spenders last June appear to be powering t ...
- Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
CHEQ PPC provides invalid click prevention across all major paid-search platforms f ...
- National TV Sinks 23% In Ad Revenues To $716.4 Million, Sports TV Takes 66% Hit
Television News Daily, Wayne Friedman - Tuesday, June 30, 2020
Sports TV generated just $52.8 million dollars -- comprising 8% of a ...
- NBCU Stations' Advanced Ad Group Strikes CTV, OTT Ad Inventory Deal With Mediaocean
Television News Daily, Wayne Friedman - Tuesday, June 30, 2020
The deal with Mediaocean allows media buyers to buy NBCU stations' O ...
- Unilever Suspends All U.S. Advertising On Facebook, Instagram and Twitter
Digital News Daily, Gavin O'Malley - Friday, June 26, 2020
Unilever has just decided to pull advertising for the remainder of ye ...