Overall OTT/CTV ad spending increased by more than 60% in the seven days ending August 5, compared to the seven days ending April 8, reports SpotX, based on data on its platform from connected TV, smart TV and OTT set-top boxes and devices.
The comparison also shows ad inventory up by more than 80% overall during the period — including increases of 966% in kids’ programming inventory and 93% in egaming.
Categories showing large percentage increases in ad spend in the comparative period included automotive (up 203%), sports (333%), careers (493%), political (315%), shopping (496%), retail (152%) and travel (140%).
SpotX declined to reveal the dollar amounts for this three-month comparison. However, it reports that ad spending in the full month of July was up 28.6% versus July 2019.
SpotX reaches 50 million U.S. CTV households representing 66% of total CTV households and 89% of ad-supported CTV households, according to the company. The data is from Roku, Apple TV, Google Chromecast, Amazon Fire and other devices.