- Russia Is Meddling In The Presidential Election - Again. What New Tricks Can We Expect?
TV Watch, Wayne Friedman - Tuesday, October 20, 2020
If you are an advertiser supporting iffy media platforms on TV, pri ...
- Political Advertising Spend Hits Record $6.7 Billion
Television News Daily, Wayne Friedman - Friday, October 16, 2020
A vast percentage of political ad spend has gone to local ...
- Snap, Pinterest Snapped Up Ad Crumbs From Facebook Boycott: Report
Digital News Daily, Karlene Lukovitz - Friday, October 16, 2020
Snapchat's YoY ad revenue more than doubled between July and September, a ...
- 83% Of AMC Entertainment Theaters Open, But Running Out Of Cash
MediaDailyNews, Wayne Friedman - Tuesday, October 13, 2020
Even with most of its U.S. movie theaters re-opened, AMC Entertainment ...
- Vungle Acquires AlgoLift To Strengthen Mobile Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2020
The acquisition adds AlgoLift's algorithms and optimization technology to Vungle's global ...
- First-Time National TV Marketers' Ad Revenue Up 50% To $500 Million In First-Half 2020
Television News Daily, Wayne Friedman - Tuesday, October 13, 2020
Nearly $500 million in national TV ad revenue came from 110 first-ti ...
- Biden Outspends Trump On National, Local TV Campaigns
Television News Daily, Wayne Friedman - Thursday, October 8, 2020
The Biden For President campaign continues to outspend the Donald J. Tru ...
- Local TV Ad Market Cuts Losses: Down 23% In July-September Vs. March-June Lows Of 60%
Television News Daily, Wayne Friedman - Tuesday, October 6, 2020
Political advertising could bring in a record $3.5 billion this year f ...
- IAB Europe Reveals Advertisers With Programmatic In-House Models Are Declining
Data & Programmatic Insider, Laurie Sullivan - Monday, October 5, 2020
IAB Europe's Programmatic Advertising Spend Research reveals that revenue from programmatic ...
- Google Shares Exclusive Data On B2B Buyers' Emotional State, Spending Habits During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 1, 2020
Buyers are looking for support and reassurance throughout the purchase process ...
- 2020 Political Ad Spend Estimate Rises To Near $11B, Presidential Campaigns Ad Spend $5.2B
Television News Daily, Wayne Friedman - Thursday, October 1, 2020
Political-election spending projections for 2020 will now hit $10.8 billion, according ...
- Q2 Ad-Spending Analysis Reveals Major Share Increases For Social, Including Facebook, Instagram, Twitter
MediaDailyNews, Joe Mandese - Thursday, October 1, 2020
U.S. ad spending fell 30% during Q2 2020 vs. the same quart ...
- New Solution Enables Retargeting pDOOH Ad Viewers At Home, On CTV
Video Insider, Karlene Lukovitz - Tuesday, September 29, 2020
In the latest development in targeting and retargeting ads across previously silo ...
- U.S. Ad Economy Rises 5.9% In August, First Expansion Since March
MediaDailyNews, Joe Mandese - Monday, September 21, 2020
Big advertisers appear to be leading the recovery, as the top ...
- Ad Demand Continues To Improve Since Recession Began: Direct-Response Outperforming Branding
MediaDailyNews, Joe Mandese - Friday, September 18, 2020
Monthly U.S. ad-spending pacing has improved consistently since the ad recession beg ...
- Magna Reduces 2020 U.S. Ad Outlook Another Three-Tenths Of A Point: Now -4.6%
MediaDailyNews, Joe Mandese - Wednesday, September 16, 2020
IPG Mediabrands' Magna unit has revised its 2020 U.S. ad outlook do ...
- Analysis Shows Broadcast Campaigns Performing As Well, If Not Better, Post-COVID
Research Intelligencer, Joe Mandese - Tuesday, September 15, 2020
While overall ad spending has declined, a new study of TV a ...
- GroupM: Global Ad Demand Improving, Turning 'Positive' In Some Markets
MediaDailyNews, Joe Mandese - Monday, September 14, 2020
More encouraging news that ad demand is rebounding from its recent recessi ...
- ViacomCBS Chief: Upfront Ad Market 'Very Far Along'
Television News Daily, Wayne Friedman - Thursday, September 10, 2020
"We're feeling great about where things are shaping out both on volu ...
- How Can TV Advertising Help Quibi's Uphill Battle?
Mobile Insider, Wayne Friedman - Thursday, September 10, 2020
Quibi will need to be spending even more on national TV a ...
- Did Rise In Programmatic Lead Google CEO To Pledge $10 Billion To India's Digital Future?
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 9, 2020
MediaRadar projects first-half 2020 programmatic advertising growth of 36% despite a slu ...
- Latest Ad-Spend Data Reveals Much About Marketing And Society As A Whole
Media Insider, Maarten Albarda - Friday, September 4, 2020
Forecasters are looking to 2021 as the year of recovery, but t ...
- PwC Study: Global Media, Entertainment Revenues To Sink 5.6% in 2020
MediaDailyNews, Wayne Friedman - Thursday, September 3, 2020
PwC estimates a 7.3% decline to $660.6 billion in total media/entertainment revenu ...
- NBA Playoffs: 38 Games Averaging 2 Million Viewers, National TV Ad Spend $290.6 Million
Television News Daily, Wayne Friedman - Thursday, September 3, 2020
Thirty-eight NBA Playoffs games have averaged 1.96 million Nielsen-measured viewers, with nation ...
- Standard Media Index Appoints Jason Keown As Vice President, Marketing
MediaDailyNews, Wayne Friedman - Wednesday, September 2, 2020
Standard Media Index continues to grow its management ranks with the appointme ...
- Automaker TV Spending Almost At Pre-Pandemic Levels
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, September 1, 2020
In August, 8.9% of automaker ad impressions came during NBA games, whi ...
- 'Buy-Side' Survey Projects U.S. Ad Spending Will Decline 8% This Year, Rise 5.3% Next Year
Research Intelligencer, Joe Mandese - Wednesday, September 2, 2020
As of early August, advertisers and agency executives responsible for setting ...
- Back-To-School Ad Spend Falls 70%
Marketing Daily, Sarah Mahoney - Friday, August 28, 2020
Just six retailers were responsible for that ad spend, compared to 1 ...
- CPG Brands Weigh In On COVID-Related Behavior Changes
MediaPost Connect, Nina Lentini - Friday, August 28, 2020
Before MediaPost's Brand Insider CPG Summit took place Aug. 18, we ask ...
- Buying Biden: Politics Is About To Eat The Internet
MediaPost Connect, Nina Lentini - Friday, August 28, 2020
Most money will be going into video because it is the be ...