- Demand Climbs Just 0.7% In October, Top Ad Categories Driving Growth
MediaDailyNews, Joe Mandese - Wednesday, November 25, 2020
U.S. ad demand rose for the third consecutive month in October, albe ...
- AppsFlyer Funding From Salesforce Ventures Values It At $2 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 24, 2020
Salesforce Ventures' latest investment supports AppsFlyer's focus on becoming a customer-focused, privacy-fir ...
- Total Marketing Spending Projected To Fall To Pre-2018 Levels, Ad Budgets Recede Even Faster
MediaDailyNews, Joe Mandese - Tuesday, November 24, 2020
U.S. ad and marketing spending will fall 7.1% this year to $494. ...
- T-Mobile Ramps Up National TV Marketing Amid Packaging Changes, Cable TV Network Disputes
Television News Daily, Wayne Friedman - Monday, November 23, 2020
In the two-week period since Nov. 10, TVision has had 28 ...
- Campaign Positions ESPN App For Surges in Mobile Use, Advertising
Video Insider, Karlene Lukovitz - Tuesday, November 24, 2020
With mobile app usage rising rapidly since the pandemic and ad spe ...
- Budgets Shift Back To DOOH, Verizon Media Study Shows Reversal Of Fortune
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 19, 2020
Advertisers used more digital media on portable devices early in the COVID- ...
- Sinclair Strikes Sports Betting Deal With Bally's, Regional Sports Networks To Be Rebranded
Television News Daily, Wayne Friedman - Thursday, November 19, 2020
In a deal reported to be worth $85 million, Sinclair's 21 F ...
- Magnite CTV Ad Revenues Up 51% In Q3, Sees Growth In D2C, Tech, CPG, Auto, Retail
Television News Daily, Wayne Friedman - Wednesday, November 18, 2020
Key ad categories -- automotive, retail, technology, CPG and D2C -- help ...
- Analytics Firm Touts Next-Day Returns For Linear, Streaming TV
Television News Daily, Wayne Friedman - Tuesday, November 17, 2020
Data and analytics company Tatari is starting up an automated next-day metr ...
- Simpli.fi Expands Services For Retail, Ecommerce, D2C Advertisers With Transaction Value Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 17, 2020
The feature enables advertisers to track purchase price and order ID da ...
- Sony PlayStation And Microsoft Xbox New Consoles To Launch This Year
Television News Daily, Wayne Friedman - Thursday, November 12, 2020
Sony PlayStation continues to outspend competitors in major national TV advertising ...
- President-Elect Biden's Dominant Political Ad Spend Won 4 of 5 Battleground States
Television News Daily, Wayne Friedman - Wednesday, November 11, 2020
In 4 of 5 key states including Pennsylvania, Michigan, Wisconsin, and Arizon ...
- NFL Down 8% In Average Game Viewership Due To Sports TV Overload
Television News Daily, Wayne Friedman - Wednesday, November 4, 2020
Analysts and network execs attribute the decline to sports TV competition overlo ...
- Toyota, Ford, Chevrolet Tops In Automotive TV Spending
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, November 4, 2020
TV looked significantly different in October from both a programming and advertisi ...
- Pandemic-Driven Demand Bolsters Video Entertainment Ad Spend
MAD, Larissa Faw - Monday, November 2, 2020
Video entertainment advertising will shrink by just 0.2% in 2020 across t ...
- Local Cable, Video Ad Sales Co. Viamedia Sees Sharp Rise In Political Advertising
Television News Daily, Wayne Friedman - Monday, November 2, 2020
TV messaging from local cable and broadcast is replacing earned media fr ...
- Record $8.15 Billion Spent In Political Ads As Election Day Nears
MediaDailyNews, Wayne Friedman - Friday, October 30, 2020
Total political ad spending -- TV, radio, and digital -- is n ...
- Zenith: Video Entertainment Ad Spending Crashed This Year, Will Remain Flat Until 2022
MediaDailyNews, Joe Mandese - Monday, November 2, 2020
While video entertainment ad spending will fall 0.2% this year in t ...
- While Ad Spending Crashed For Most News Media During Pandemic, Fox News Rallied 41%
MediaDailyNews, Joe Mandese - Thursday, October 29, 2020
With the exception of Fox News Channel, ad sales for major cab ...
- Google Search Boycott: Brands, Agencies Buzz About Possibilities
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 28, 2020
Advertisers have yet to boycott Google Search services, as they have wi ...
- Digital Political Ad Fraud Climbing To $377 Million: Study
MediaDailyNews, Wayne Friedman - Tuesday, October 27, 2020
Thirteen percent of digital political media ad spend could be subject ...
- Lights, Camera, Not Much Action: Movie Ad Spending, Box Office Still Down Sharply
Television News Daily, Wayne Friedman - Monday, October 26, 2020
National TV ad spending from Aug. 26-Oct. 25 was down 82% ...
- Facebook Tells NYU To Halt Political Research Project
Digital News Daily, Wendy Davis - Sunday, October 25, 2020
Citing its policy against data scraping, Facebook has told NYU researchers ...
- What Wall Street Says About Tech Company Earnings -- They Report This Week
Performance Marketing Insider, Laurie Sullivan - Monday, October 26, 2020
Amazon, Facebook and Google report earnings Oct. 29. Analysts are looking f ...
- U.S. Ad Spending Lags GDP Heading In, Coming Out Of 2020 Recession
MediaDailyNews, Joe Mandese - Friday, October 23, 2020
U.S. ad spending lagged the erosion of the U.S. economy going ...
- Amazon Prime Video Is H1 Top Streamer Marketer At $170M, Quibi At $41M
Television News Daily, Wayne Friedman - Thursday, October 22, 2020
Hulu, Disney+ and Apple TV+ were right behind Amazon Prime Video ...
- Report: Quibi Spent $63 Million On Advertising This Year
Digital News Daily, Karlene Lukovitz - Thursday, October 22, 2020
The now-defunct short-form video streaming service spent heavily through September -- includi ...
- U.S. Ad Economy Expands Again In September, Second Consecutive Month Of Gains
MediaDailyNews, Joe Mandese - Tuesday, October 20, 2020
The U.S. ad economy grew 2.7% in September -- its second consecuti ...
- Holiday Ad Spending Starts Early As Brands And Retailers Face Concerns Over Shipping Capacity
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 19, 2020
Some companies expect the budget allocations to run heavier earlier in t ...
- Russia Is Meddling In The Presidential Election - Again. What New Tricks Can We Expect?
TV Watch, Wayne Friedman - Tuesday, October 20, 2020
If you are an advertiser supporting iffy media platforms on TV, pri ...