Biden Slightly Higher Than Trump On Digital Ad Campaign Spending

Joe Biden, the Democratic Presidential contender, is slightly higher in Presidential advertising campaign spending on digital media platforms over the most recent two-week period compared to President Trump.

Biden spent $6.8 million on Facebook and Google -- by far two of the biggest digital platforms -- from May 24 through June 7, Advertising Analytics says, while the Trump campaign came in at $6.7 million.

Biden’s spending on Facebook was $5.5 million compared to Trump’s at $3.8 million. On Google, Trump's spending was more than double that of Biden -- at $2.9 million versus $1.3 million.

For the most recent week, Trump has spent $6.7 million in traditional TV media, while Biden has not spent anything.

Biden has been exclusively advertising on digital media platforms since March 17.



From March 17 through April 28 -- the most intense period of COVID-19 disruption -- both candidates dramatically trimmed back overall advertising spending, which only recently has started to ramp up.

For the broader two-and-a-half-month period, from March 3 through May 21, overall advertising spending for the two candidates had been neck-and-neck, with the Trump campaign at a total of $24.6 million (traditional and digital media) and Biden at $24.3 million.  

Biden was ahead in traditional media over that time period -- at $12.3 million compared to Trump’s $9.6 million. Trump was slightly higher in digital, at $15 million compared to Biden, at $12 million.

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