Kantar Data Reveals Just How Mad Advertisers Are For NCAA Men's Basketball Tournament

After the NFL, the NCAA's college men's basketball tournament is the most lucrative TV sports franchise from an advertising standpoint, according to an analysis released today by WPP's Kantar Media unit.

As we head into this year's "March Madness" competition, Kantar finds that the tournament's ad spending has grown 3.4% annually since 2013, with a gross ad revenue take of $1.322 billion in 2018.


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