Kantar Data Reveals Just How Mad Advertisers Are For NCAA Men's Basketball Tournament

After the NFL, the NCAA's college men's basketball tournament is the most lucrative TV sports franchise from an advertising standpoint, according to an analysis released today by WPP's Kantar Media unit.

As we head into this year's "March Madness" competition, Kantar finds that the tournament's ad spending has grown 3.4% …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications