- GroupM: Interactive Overtakes Newspaper Ad Spending
Online Media Daily, Joe Mandese - Thursday, June 25, 2009
Interactive media will represent nearly one of every five dollars spent ...
- GroupM Predicts 'Good News' For 2010 Ad Economy, Will Slide Only 1.4%
MediaDailyNews, Joe Mandese - Wednesday, June 24, 2009
In its first attempt to forecast advertising growth in 2010, WPP's Grou ...
- Digital Drives Growth and Business Models in E&M Industry
Research Brief, Jack Loechner - Monday, June 22, 2009
According to the PricewaterhouseCoopers Global Entertainment & Media Outlook, the E&M marke ...
- Cross-Media Loss: Local Ad Revenue Plunges
MediaDailyNews, Erik Sass - Tuesday, June 16, 2009
The nearly two-year recession has seen steep declines in advertising, but so ...
- Publicis Eyes a Difficult 2Q
Around the Net In Media, Joan Voight - Wednesday, June 10, 2009
Publicis expects the global economic downturn to weigh on its revenue a ...
- P&G, Others Slash Ad Spending. J&J, Telecoms On The Rise
MediaDailyNews, Joe Mandese - Wednesday, June 10, 2009
The world's largest advertiser grew considerably smaller during the first quarter ...
- Data Reveals Online Display Is Bucking Ad Downturn, Rises 8% In First Quarter
Online Media Daily, Joe Mandese - Wednesday, June 10, 2009
While the overall online advertising marketplace declined an estimated 5% during t ...
- Nielsen: U.S. Ad Spending Plummets $3.8 Billion
Marketing Daily, Joe Mandese - Tuesday, June 9, 2009
Ad spending in the U.S. media tracked by the Nielsen Co. declin ...
- Nielsen: U.S. Ad Spending Plummets $3.8 Billion
MediaDailyNews, Joe Mandese - Monday, June 8, 2009
Ad spending in the U.S. media tracked by the Nielsen Co. declin ...
- Publicis Chief Warns Of Dire Second Quarter
MediaDailyNews, - Tuesday, June 9, 2009
Publics Groupe Chairman-CEO Maurice Levy this morning told shareholders to brace f ...
- Post-Recovery, Media Cos. Will Need To Recalibrate Ad Models
On Media, Diane Mermigas - Monday, June 8, 2009
If economic stabilization has begun, what will it mean to media compani ...
- GM Fallout For Publicis: May Impact Credit Rating
MediaDailyNews, David Goetzl - Thursday, June 4, 2009
With uncertainty still swirling around the implications of General Motors' bankruptcy fili ...
- CBS CFO: Scatter Market Up, CBS Will Lead Upfront
MediaDailyNews, Wayne Friedman - Thursday, June 4, 2009
On the verge of TV's upfront market, CBS has agreed with oth ...
- Local TV Auto Ads to Rebound in 2010, Says Analyst
Around the Net In Media, Joan Voight - Thursday, June 4, 2009
Although headlines about the U.S. car industry have sounded dire, Sanford ...
- Correction: Great Depression Magazine Advertising
MediaDailyNews, - Thursday, June 4, 2009
- TNS: Network TV Drops 6% Last Season, NBC Improves
MediaDailyNews, Wayne Friedman - Wednesday, June 3, 2009
Last season, the five big English-language networks took in a collective $13 ...
- CMOs: Just Say No To Ad Nets, Yes To Viral Marketing
MediaDailyNews, Gavin O'Malley - Monday, June 1, 2009
Over the next six months, a majority of senior marketing executives ...
- Network Prime-Time Ad Prices Drop 3.7%, Rate Of Decline Begins To Ebb
MediaDailyNews, Wayne Friedman, Joe Mandese - Friday, May 29, 2009
The average cost per 30-second prime-time network TV commercial fell 3.7% ...
- Mac Attack: McDonald's Ups Ad Reach
MediaDailyNews, David Goetzl - Thursday, May 28, 2009
A top McDonald's executive said the company is capitalizing on lower prici ...
- Media X: Show Stoppers
MediaDailyNews, Jack Feuer - Wednesday, May 27, 2009
It doesn't matter what any of those ego meat balloons that r ...
- Change Advertising: Buy Audiences, Not Media Brands
On Media, Diane Mermigas - Tuesday, May 26, 2009
Media and ad industries are a generation behind the way consumers creat ...
- Local Advertising to Hit Bottom in 2010, Per BIA
Around the Net In Media, Joan Voight - Friday, May 22, 2009
Local advertising media are collectively forecast to decline to $144.4 billion ...
- Digital Radio Ad Spending Surges Amid Medium's Downturn
Online Media Daily, Joe Mandese - Friday, May 22, 2009
Amid an apparent implosion in its terrestrial broadcast marketplace, radio is experienci ...
- Economic Tailspin Batters Local TV
Around the Net In Media, Joan Voight - Thursday, May 21, 2009
Competing TV stations have been sharing resources since January as they respo ...
- 37% of Marketers to Spend More in Upfront, Per Study
Around the Net In Media, Joan Voight - Wednesday, May 20, 2009
Upper-level marketers are more eager than agencies to jump back into t ...
- Univision Counts On Census For Ad Boost
MediaDailyNews, David Goetzl - Monday, May 18, 2009
Executives at Spanish-language networks are hoping the Federal government will give th ...
- Interpublic Social Media Forecast: Lots Of Socializing, No Numbers
Online Media Daily, Joe Mandese - Tuesday, May 19, 2009
What if they gave no forecast and everybody came? That's more ...
- Online Helps Offset Decline in Media Company Revenue Last Year
Research Brief, Jack Loechner - Tuesday, May 19, 2009
According to American Business Media's 2009 Media Financial Survey, B2B media compa ...
- Marketers Seek to Buy Shows, Not Networks
Around the Net In Media, Joan Voight - Monday, May 18, 2009
For decades, marketers and their media buyers have been forced to b ...
- Follow MediaPost Following Wieser
MediaDailyNews, The Editor - Monday, May 18, 2009
Throughout the day, MediaPost will be following Magna's Brian Wieser as t ...