- Barclays Forecasts Uptick In Ad Market
MediaDailyNews, David Goetzl - Friday, May 15, 2009
A Barclays Capital analyst offered some upbeat projections for media industry stoc ...
- Ad Budget Pessimism Bottoms Out, Top Ad Execs Upbeat About The Upfront
MediaDailyNews, Joe Mandese - Friday, May 15, 2009
Pessimism over the future advertising plans of advertisers and media-buying executives appea ...
- Ad Execs Remain Upbeat On Online Ad Budgets, Display Looks Brighter Than Search
Online Media Daily, Joe Mandese - Friday, May 15, 2009
Advertisers and media-buying executives remain most upbeat about their prospects for buyi ...
- CineMedia Posts Strong Quarter, Coming Attractions Look Good Too
MediaDailyNews, Erik Sass - Wednesday, May 13, 2009
The recession is taking a bite out of most media businesses, b ...
- Interpublic Seer Goes Social To Predict Social
Online Media Daily, Joe Mandese - Wednesday, May 13, 2009
To get a handle on the outlook for social media, Interpublic's chi ...
- Forrester: Interactive Marketing To Grow 11% To $25.6 Billion in 2009
Online Media Daily, Mark Walsh - Friday, May 8, 2009
Forrester Research predicts that interactive marketing spending will hit $25.6 billion th ...
- Budget Crunch: Innovation's the Only Way Out
Online Media Daily, Gavin O'Malley - Monday, May 11, 2009
Faced with layoffs, budget cuts, and a focus on near-term results, markete ...
- comScore's Fulgoni: Rumor Of Display's Death Greatly Exaggerated
Online Media Daily, Joe Mandese - Friday, May 8, 2009
CAPTIVA, FL - During the opening keynote at the Search Insider Summ ...
- Murdoch Is Surprisingly Optimistic
Around the Net In Media, Joan Voight - Thursday, May 7, 2009
For the past year or so, News Corp. CEO Rupert Murdoch h ...
- Crafting A Best-Practice Agency Scope Of Work Document
Marketing Daily, Arthur Anderson - Wednesday, May 6, 2009
While models for compensating advertising agencies have changed dramatically over the la ...
- Why TV Advertising Will Surprise Us
Around the Net In Media, Joan Voight - Tuesday, May 5, 2009
You may reasonably expect, given current ad spending cuts and consumers' ongoi ...
- A Case for Optimism for Online Advertising
Around the Net In Online Marketing, Ross Fadner - Tuesday, May 5, 2009
There seems to be nothing but bad news these days for tho ...
- New Tools for Measuring the Marketer-Agency Relationship
Marketing Daily, Arthur Anderson - Tuesday, May 5, 2009
The agency relationship - representing anywhere from 5-20% of a marketing budg ...
- BIA Predicts 15% Drop In TV Station Ad Revs
MediaDailyNews, Wayne Friedman - Monday, May 4, 2009
BIA Advisory Services forecasts a 15% drop, or $3 billion in ...
- Sea Change: B2B Ad Revs Shift From Print To Online
MediaDailyNews, Erik Sass - Tuesday, May 5, 2009
Business-to-business media is seeing a rapid shift of advertising dollars to onli ...
- Measured Ad Spending Fell 4.1% In '08, 9.2% In 4Q
MediaDailyNews, Joe Mandese - Monday, May 4, 2009
Ad spending in the major media tracked by advertising monitoring firm T ...
- 'Buyer's Market' in Ads, Media to Continue, Says P&G
Around the Net In Media, Joan Voight - Friday, May 1, 2009
Packaged-goods companies are reaping the benefits of the recession when it com ...
- Display Ad CPMs Won't Recover
Online Spin, Dave Morgan - Thursday, April 30, 2009
I'm hearing from a number of folks that the cost-per-thousand (CPM) rat ...
- Publicis Boasts Bigger Slice Of Shrinking Ad Pie, Cites Digital
MediaDailyNews, Joe Mandese - Wednesday, April 29, 2009
Madison Avenue is known for its ability to spin, and this mornin ...
- WPP Reports 5.8% Decline, Cites 'Cuts' In Client Spending
MediaDailyNews, Joe Mandese - Tuesday, April 28, 2009
Citing "cuts in client spending in reaction to the global financial a ...
- Online Video Growing -- But Very Slowly
TV Watch, Wayne Friedman - Tuesday, April 28, 2009
The digital threat to traditional television still isn't coming anytime soon ...
- Global '09 Ad-Spend Decline Slams Emerging European Markets, U.S.
MediaDailyNews, Julia Dudnik Stern - Friday, April 24, 2009
According to the latest figures from ZenithOptimedia, global ad spending will decli ...
- Online Video Ad Growth Slows, But Remains One Of Fastest Emerging Media
Online Media Daily, Joe Mandese - Monday, April 27, 2009
Like much of the rest of the media marketplace, estimates for t ...
- Dumb TV Math: Supply And Demand Applies To All TV Media
TV Watch, Wayne Friedman - Friday, April 24, 2009
Even those beneficiaries of the DVR-affected television world are complaining about we ...
- ValueClick Rolls Out Mother's Day Package
Online Media Daily, - Wednesday, April 22, 2009
ValueClick Media on Tuesday announced the details of its Mother's Day sponsorsh ...
- Media Buys: Online In Shape, Trad Media Must Change
On Media, Diane Mermigas - Monday, April 20, 2009
Despite the recession, total online ad spending in 2009 should hit ...
- Internet Ad Spending Increase Stands Alone in 2009 Forecast
Research Brief, Jack Loechner - Monday, April 20, 2009
According to a new release and ad spending forecast by ZenithOptimedia, curre ...
- Revised Forecast Predicts Internet Will Be Only Medium To Grow Ad Dollars This Year
Online Media Daily, Joe Mandese - Tuesday, April 14, 2009
The Internet is the only medium expected to reap advertising increases duri ...
- Screen Digest: Online Ads Will Fall 5% In '09
Online Media Daily, - Thursday, April 9, 2009
While U.S. online advertising grew by 10% overall last year, fourth quart ...
- Total Time Spent Online Is Not Indicative Of Online Media's Worth
Online Spin, dave.b , Max Kalehoff - Friday, April 10, 2009
Why do people automatically and narrowly apply time spent in a giv ...