- Shopzilla Launches Aisle A, Audience-Targeting Division
Online Media Daily, Gavin O'Malley - Tuesday, February 19, 2013
Comparison-shopping site Shopzilla debuted a new media solutions and audience-targeting division. Nam ...
- Chevrolet Hits ScreenVision For In-Cinema
Marketing Daily, Karl Greenberg - Tuesday, February 12, 2013
Chevrolet is tapping in-cinema advertising network Screenvision to extend the company's n ...
- NBCU, Hearst Partner, Transform G4 Into Esquire Network
MediaDailyNews, Wayne Friedman - Monday, February 11, 2013
NBCUniversal's video game/technology network G4 will become the Esquire Network, in partnersh ...
- Honda Does Social Gaming Campaign With Grammys
Marketing Daily, Karl Greenberg - Thursday, February 7, 2013
Timed with the Grammys this weekend, Honda is launching a mobile soci ...
- CTRs Higher In Search, Targeted Ads
Online Media Daily, Gavin O'Malley - Thursday, February 7, 2013
As far as Twitter advertising goes, Promoted Tweets that appear in respon ...
- Yahoo Japan, AdTruth Sign Targeting Deal
Online Media Daily, Laurie Sullivan - Wednesday, February 6, 2013
Supporting the rise of mobile marketing and the decline of browser cookie ...
- Separating Mobile From Portable Targets
Data and Targeting Insider, Steve Smith - Friday, February 1, 2013
In order to grow up, mobile advertising needs to distinguish smartphone fr ...
- Adap.tv Streamlines Ad Verification, Enhances Ad Targeting
Online Media Daily, Gavin O'Malley - Wednesday, January 30, 2013
In an effort to bolster brands' confidence in the effectiveness of onli ...
- OpenX, AdTruth Ink Deal For Mobile Ad Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 30, 2013
Wednesday OpenX Software will announce a partnership with device recognition platform compa ...
- Nielsen Explores Facial Recognition Tech For Ratings
MediaDailyNews, Steve McClellan - Tuesday, January 22, 2013
Facial recognition technology has been around for years. But only recently h ...
- Triton Taps eXelate For Ad Targeting
MediaDailyNews, Erik Sass - Wednesday, January 9, 2013
Triton Digital has teamed up with eXelate to enable advertisers to deliv ...
- Millennial Media Taps TRUSTe To Power Targeting Opt-Outs
Online Media Daily, Wendy Davis - Thursday, December 6, 2012
Mobile ad network Millennial Media will begin allowing iPhone, iPad and Andro ...
- Gas Pump Videos Integrate Real-Time Ad Targeting
Online Media Daily, Laurie Sullivan - Wednesday, December 5, 2012
Outcast Media, which supports a video network on gasoline pumps, will beg ...
- Jack Daniels Doffs Myths For Authenticity
Raw, Karl Greenberg - Wednesday, December 5, 2012
Carmen D'Ascendis, director of global marketing at Brown-Forman Corporation and Wade Dever ...
- Verizon Wants To Watch You When You Watch TV
PolicyBlog, Wendy Davis - Tuesday, December 4, 2012
Pushing the envelope on privacy, Verizon is trying to patent a n ...
- Nielsen: When People Look At Toyota, They See Green
Marketing Daily, Karl Greenberg - Thursday, November 29, 2012
New Nielsen data says that consumers think Toyota's Prius vehicles, and t ...
- Taking The 'Hype' Out Of Hypertargeting
Publishing Insider, Lewis Rothkopf - Tuesday, November 20, 2012
For the past several years, I've been fortunate enough to take pa ...
- Google Demonstrates Real-Time Web Collaboration Through Music
SearchBlog, Laurie Sullivan - Thursday, November 8, 2012
Jam with Chrome might seem like a simple and entertaining experiment ...
- Political Affiliation Becomes Ad Targeting Data Point
Online Media Daily, Laurie Sullivan - Friday, October 26, 2012
Democrat and Republican character traits and preferences can provide brands with attribut ...
- Social Marketing Budgets Increase For B2Bs
Online Media Daily, Laurie Sullivan - Wednesday, October 24, 2012
Driving awareness and conversions through content remain the top strategy for business-to-busine ...
- MasterCard Mines Purchase Data For Analytics
Online Media Daily, Wendy Davis - Wednesday, October 17, 2012
Credit card giant MasterCard has rolled out a new analytics offering th ...
- Telenav Acquires Hyper-Local Mobile Ad Targeting Co
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 17, 2012
Brands now have the ability target ads through a Telenav platform ...
- Marketers Should Micro-Target 'Mass Affluents'
MediaDailyNews, Wayne Friedman - Tuesday, October 16, 2012
Nielsen says "mass affluents," a new segment of wealthy Americans -- tho ...
- 3 Factors That Comprise The Most Effective Ad Inventory
Online Media Daily, Kevin O’Connor - Monday, October 15, 2012
For advertisers, having access to highly considered purchase data is only o ...
- Social Media Data Crumbs
Online Media Daily, George Simpson - Friday, October 12, 2012
Saying "Before, we could only target based on relatively real-time data, [goi ...
- Convertro Develops Attribution Tracking For Earned Media
Online Media Daily, Laurie Sullivan - Wednesday, October 10, 2012
Convertro believes it solved the problem that will eventually enable social med ...
- Men A Better Bet For Facebook Advertising
Research Brief, Jack Loechner - Monday, October 1, 2012
According to Social Media Insights: Men are Cheap, from Kenshoo, exploring gend ...
- Moments, Media and Modes: Devices Offer A Big Do-Over
Data and Targeting Insider, Steve Smith - Friday, September 28, 2012
Don't define the post-PC era as merely "always on" or multii-screen." T ...
- Vibrant Media Launches Mosaic Platform
Marketing Daily, Karl Greenberg - Wednesday, September 26, 2012
Vibrant Media is making mosaics. Actually, "Mosaic," to be formal about i ...
- Admobius Enhances Targeting Platform, Raises $5 Mil In Funding
Online Media Daily, Mark Walsh - Tuesday, September 25, 2012
Launched by a trio of Apple executives who worked in its i ...