- Polaroid Focuses On User Content Sharing
Marketing Daily, Aaron Baar - Wednesday, October 6, 2010
For nearly 75 years, Polaroid has asserted itself as an enabler ...
- Thermador Rebranding Largest To Date
Marketing Daily, Karl Greenberg - Wednesday, October 6, 2010
Premium kitchen major appliance brand Thermador is in the midst of t ...
- Rihanna In New Kodak Campaign
Marketing Daily, - Wednesday, October 6, 2010
Kodak is adding singer Rihanna to the list of artists promoting t ...
- Comcast Spotlight Offers iTV, Local Markets Responsive
MediaDailyNews, David Goetzl - Wednesday, October 6, 2010
Comcast Spotlight, the local ad sales arm of the large cable compan ...
- Film Markets Favor TV, But Costs Continue To Rise
MediaDailyNews, Wayne Friedman - Wednesday, October 6, 2010
Movie media marketing costs keep growing, and will continue with television ...
- National Cinemedia Upgrades, More 3D Ad Options
MediaDailyNews, Erik Sass - Wednesday, October 6, 2010
National CineMedia, the nation's largest cinema advertising company, announced it will ...
- Undertone Networks Launches DirectConnect
Online Media Daily, Gavin O'Malley - Wednesday, October 6, 2010
Premium ad network Undertone Networks on Wednesday debuted a new product th ...
- Amex Shows How 'Change' Works For It
Marketing Daily, Nina Lentini - Tuesday, October 5, 2010
Mark Neirick, VP/GM of prepaid interactive with Amex, told attendees at Tuesday ...
- New HP Marketing SVP Says It's All About The Connection
Marketing Daily, Karl Greenberg - Tuesday, October 5, 2010
Richard Gerstein, HP marketing SVP, sees the future of HP in i ...
- Smirnoff Creates Own Reality TV Show
Marketing Daily, Karlene Lukovitz - Tuesday, October 5, 2010
Exemplifying both greater focus on multicultural marketing and spirit makers' increasing propensi ...
- Honda Supports 'Dreams' With Social Media
Marketing Daily, Karl Greenberg - Tuesday, October 5, 2010
Honda is launching a month-long social media campaign designed to drive peop ...
- EA Viral Campaign Features Suns' Nash
Marketing Daily, Aaron Baar - Tuesday, October 5, 2010
Steve Nash is known to many as a star basketball player. B ...
- Retail Group Forecasts 2.3% Rise In Holiday Sales
Marketing Daily, Sarah Mahoney - Wednesday, October 6, 2010
The National Retail Federation is predicting that retail sales will climb 2. ...
- Salvation Army Steps Up Drive For Cast-Offs
Marketing Daily, Sarah Mahoney - Tuesday, October 5, 2010
California's struggling economy has cut into donations to the Salvation Army, ...
- NPD: iPad Not Cutting Into PC Sales
Marketing Daily, - Tuesday, October 5, 2010
IPad buyers aren't displaying the same buying and ownership patterns of typic ...
- Coach, Luxottica Make Deal On Shades
Marketing Daily, - Tuesday, October 5, 2010
Coach says it has signed a deal with eyewear behemoth Luxottica Gro ...
- Leap Strikes Deal With Acxiom To Offer Segmented TV Spots, Interactive Campaign Features
MediaDailyNews, - Wednesday, October 6, 2010
Digital TV advertising developer Leap Media Group this morning unveiled a de ...
- Consumers Confused By TV Commercials
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 5, 2010
...
- Ad Groups Band Together For Online 'Do Not Track' List
Around the Net In Media, Fern Siegel - Monday, October 4, 2010
In a broad attempt by the online advertising industry to ward o ...
- Cover Me: Mediacy Uses Street Gates As OOH Promos
MediaDailyNews, Fern Siegel - Monday, October 4, 2010
The out-of-home ad market is redefining the concept of lock-and-load -- ...
- Advertising Week: Now New and Improved
Around the Net In Brand Marketing, Thom Forbes - Monday, October 4, 2010
The editors round up all the reasons why Advertising Week was on ...
- Michael Wolff To 'Adweek' Editorial Director
Around the Net In Media, Fern Siegel - Monday, October 4, 2010
Journalist Michael Wolff has been named editorial director of AdweekMedia, the umbrel ...
- Just An Online Minute... Alright Stop! CollADborate And Listen!
Just An Online Minute, Kelly Samardak - Friday, October 1, 2010
This party post brought to you by AdvilPM and G2, the low-calor ...