- CBS, MediaMind Partner on Video Ad Tool
Around the Net In Media, Fern Siegel - Wednesday, July 7, 2010
Display ads are often too small, or too tucked away to t ...
- Facebook, Twitter Battle For Billions In TV Ads
MediaDailyNews, Wayne Friedman - Tuesday, July 6, 2010
Social networks, such as Facebook and Twitter, are now going after t ...
- Katz Predicts Radio Ad Upswing
MediaDailyNews, Erik Sass - Tuesday, July 6, 2010
The strong momentum enjoyed by national spot radio in the first ha ...
- Nissan Drives iAd Deal
MediaDailyNews, Karl Greenberg - Friday, July 2, 2010
Nissan has signed with Apple's advertising platform iAd to promote its zero-emissi ...
- Report: News Corp. In MySpace Talks With Microsoft, Yahoo And Incumbent Google
Online Media Daily, - Tuesday, July 6, 2010
News Corp. has entered discussions with Microsoft, Yahoo and incumbent Google abo ...
- Bogusky Resignation Highlights Holding Company Challenges
Around the Net In Brand Marketing, Nina Lentini - Friday, July 2, 2010
Alex Bogusky's resignation from MDC Partners and its flagship agency, Crispin Port ...
- Telemundo Pulls Online Video Satirizing Toyota; Toyota Yanks Ads From Site
MediaDailyNews, David Goetzl - Thursday, July 1, 2010
NBC Universal's Telemundo group has pulled a satiric video suggesting recent Toyo ...
- Free Ride Almost Over? Hulu Plus Launches Subscription Service
MediaDailyNews, Wayne Friedman - Tuesday, June 29, 2010
Pressed to start making real money, Hulu -- the big premium ...
- National CineMedia Adds Affiliate, Expands OOH Reach
MediaDailyNews, Erik Sass - Tuesday, June 29, 2010
National CineMedia, one of the leading cinema advertising companies, has added anoth ...
- Madison Ave.'s Next Killer App May Be, Well, An App
Online Media Daily, Joe Mandese - Wednesday, June 30, 2010
As the ad industry waits with anticipation for Apple to unleash ...
- WPP Slackens Its Seat Belts, Global Ad Ride Gets A Little Less Bumpy
MediaDailyNews, Joe Mandese - Tuesday, June 29, 2010
Noting that the "bumpy ride" of the global economic recession is "n ...
- WGN Pushes Ad Messages With 'Entourage in Context'
MediaDailyNews, Wayne Friedman - Monday, June 28, 2010
WGN America, the widely distributed entertainment and sports cable and satellite networ ...
- Hearst Raids Conde Nast's Carey, Reorganizes Magazine Group
MediaDailyNews, Joe Mandese - Monday, June 28, 2010
Conde Nast publishing star David Carey is joining Hearst Magazines as presiden ...
- Ex-Magna Exec Joins 3GTv Networks
MediaDailyNews, David Goetzl - Monday, June 28, 2010
Larry Blasius, a one-time Madison Avenue mandarin now running a consulting fir ...
- ESPN Launches Summer X Games Campaign
MediaDailyNews, Karl Greenberg - Monday, June 28, 2010
ESPN is launching a new campaign today as it prepares for t ...
- Zoove Expands Mobile Marketing Platform
Online Media Daily, Mark Walsh - Monday, June 28, 2010
Direct mobile marketing company Zoove has launched its dialing system for runni ...
- Will IAB Networks And Exchanges Guidelines Live Up To Promise?
Online Media Daily, Jim Ewel - Thursday, June 24, 2010
The IAB recently released the final version of their
Networks a ... - Just An Online Minute... Cannes In A Kabin, Feel The Wrath!
Just An Online Minute, Kelly Samardak - Thursday, June 24, 2010
In May, when Mother Nature finally cranked up the heat, I r ...
- Canoe Achieves Some Success, Smoother Tech Will Enhance Output
MediaDailyNews, David Goetzl - Wednesday, June 23, 2010
Forget about paddling a canoe upstream. David Verklin suggested Wednesday that Can ...
- MediaCom Names Pyne Chief Client Strategy Officer
MediaDailyNews, Fern Siegel - Wednesday, June 23, 2010
Chris Pyne is joining WPP's MediaCom as managing partner, chief client strate ...
- More-Eager Buyers Researching Products Online
Marketing Daily, Aaron Baar - Tuesday, June 22, 2010
"Whereas last year they were in hold-back mode, now consumers are thinki ...
- Chevrolet Charges Volt Ad Campaign Using Microsoft Kinect's Gesture Interface
Online Media Daily, Laurie Sullivan - Tuesday, June 22, 2010
Reach out to an image on the television screen and wrap bo ...
- Impulse Vs. Considered Purchase Strategy
Online Spin, Cory Treffiletti - Wednesday, June 23, 2010
Much of Internet marketing is intended to sell products. What's most interesti ...
- Cali Considers Digital License Plate Ads
Around the Net In Online Marketing, Gavin O'Malley - Monday, June 21, 2010
The cash-strapped California Legislature is considering a bill that would allow t ...
- MovingScam.com Sued For False Advertising, Allegedly Endorsing Affiliates
Online Media Daily, Wendy Davis - Sunday, June 20, 2010
The moving company broker Budget Van Lines has sued the proprietor ...
- After the Popcorn, Before the Show
Research Brief, Jack Loechner - Friday, June 18, 2010
According to The Cinema Advertising Council (CAC), total cinema advertising industry revenu ...
- A New TV Ad Marketplace: Add $30 billion?
TV Watch, Wayne Friedman - Friday, June 18, 2010
Now that the TV upfront is over, we can focus on t ...
- Advertisers Target Too Narrow An Audience
MediaDailyNews, Wayne Friedman - Wednesday, June 16, 2010
Las Vegas, NV - Which half of your advertising is working? Whatev ...
- TV Stations Without HD Spots Miss Opportunity
MediaDailyNews, David Goetzl - Wednesday, June 16, 2010
Advertising in high definition may impact consumers more than a traditional fee ...
- TV Ratings Insurance?
Online Spin, Dave Morgan - Thursday, June 17, 2010
What will the next generation of TV advertising look like, and w ...