- Paid Search Leads Global Online Advertising
Research Brief, Jack Loechner - Thursday, June 17, 2010
According to MAGNAGLOBAL, a division of IPG's Mediabrands, global online advertising wi ...
- Interpublic Ups Global Ad Outlook, Nearly Doubles Previous Growth Rate
MediaDailyNews, Joe Mandese - Wednesday, June 16, 2010
Interpublic's Magna Global unit this morning issued a revised outlook for t ...
- Gannett TV, DataSphere Partner For Local Site Expansion
MediaDailyNews, Fern Siegel - Tuesday, June 15, 2010
Gannett Broadcasting is launching hyper-local Web sites in 10 markets served ...
- Interpublic: Online Poised To Supplant Newspapers As World's No. 2 Ad Medium
Online Media Daily, Joe Mandese - Wednesday, June 16, 2010
Online advertising is now on pace to become the world's second large ...
- Stricter Ad Claim Regulations Supported
Around the Net In Media, Fern Siegel - Sunday, June 13, 2010
While Americans often look askance at "big government" in the abstract, ...
- Drive Thru: TargetSpot Adds Aha Mobile
MediaDailyNews, Erik Sass - Friday, June 11, 2010
This week brought another Internet and mobile audio deal: TargetSpot will n ...
- Judge Allows Harassment Suit Against Craigslist
Online Media Daily, Wendy Davis - Sunday, June 13, 2010
A man who was harassed by people who placed fake ads ...
- TV Wins By Going Back to Lucy's Roots
Online Media Daily, George Simpson - Friday, June 11, 2010
Trying to nail down how much money is spent on advertising ...
- Agency Clients Focused on TV
Research Brief, Jack Loechner - Thursday, June 10, 2010
According to a new STRATA quarterly survey of advertising firms, which sho ...
- Porter Elected To 4A's Chairman, Board of Directors
MediaDailyNews, - Tuesday, June 8, 2010
Chuck Porter, chairman, Crispin Porter + Bogusky, was elected to a two-ye ...
- Zogby Poll: Web Users Troubled By Behavioral Targeting
Online Media Daily, Wendy Davis - Tuesday, June 8, 2010
The vast majority of U.S. residents are concerned about online tracking a ...
- Apple's iPhone Makes A Splash; Advertisers Lining Up For iAd
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 8, 2010
At one point yesterday, Apple CEO Steve Jobs said: "I grew ...
- Ad Groups File Brief In Tobacco Act Appeal
Marketing Daily, Karlene Lukovitz - Monday, June 7, 2010
The advertising groups' amici curiae brief, written by First Amendment attorney Robe ...
- Magna Global: Online Ads To Top $100 Bil By 2015
MediaDailyNews, Wayne Friedman - Monday, June 7, 2010
Worldwide online advertising will continue to outpace traditional advertising revenues this yea ...
- TargetCast Networks Rolls Out Mobile Portal
MediaDailyNews, Erik Sass - Monday, June 7, 2010
TargetCast Networks is introducing a new iPhone app that allows the digital-out-of-ho ...
- WMATA Re-Ups CBS Outdoor Contract
MediaDailyNews, Erik Sass - Monday, June 7, 2010
CBS Outdoor announced that it has won a renewal of its contra ...
- Smoking Mad: ANA Files Briefs To Challenge Tobacco Ad Ruling
MediaDailyNews, Wayne Friedman - Monday, June 7, 2010
The Association of National Advertisers says restrictions on tobacco advertising violate fr ...
- Study: For Stand-Alone Video Ads, Mid-Length Is Best
Online Media Daily, Mark Walsh - Friday, June 4, 2010
For in-stream video ads, 15- or 30-second spots are the standard. B ...
- Ads Up In Q1... Benchmarks for Planning
Research Brief, Jack Loechner - Monday, June 7, 2010
According to data recently released by Kantar Media, total advertising expenditures ...
- Just An Online Minute... THIS Is How You Throw A Party That Keeps People Talking
Just An Online Minute, Kelly Samardak - Friday, June 4, 2010
Frequently, people ask me what party planners should keep in mind wh ...
- Velti Acquires Mobile Ad Firm Media Cannon
Online Media Daily, - Thursday, June 3, 2010
Mobile ad company Velti has acquired Media Cannon to help clients crea ...
- Quick, Name A Medium With The Reach Of TV, But An Ad Market Smaller Than Outdoor
Online Media Daily, Joe Mandese - Friday, June 4, 2010
Imagine a medium with the ubiquitous reach of television, but an advertisi ...
- Toyota, BP: Two Different Takes On Advertising While Under Media Scrutiny
TV Watch, Wayne Friedman - Friday, June 4, 2010
Good news or bad news? When do you stop and start yo ...
- Slick Ad Campaigns Affordable To Small Business
Around the Net In Media, Fern Siegel - Wednesday, June 2, 2010
Hard times in ad and media industries are creating bargains for sma ...
- Judge Rules Against Politician's Ad
Around the Net In Media, Fern Siegel - Wednesday, June 2, 2010
A federal judge has tentatively ruled that California senatorial candidate Chuck DeVo ...
- B2B Ad Revenues Drop Again in 1Q
MediaDailyNews, Erik Sass - Wednesday, June 2, 2010
According to the latest figures from American Business Media, B2B print ...
- Insurance Claim Undermines myTriggers Lawsuit Against Google
Online Media Daily, Wendy Davis - Wednesday, June 2, 2010
Comparison shopping site myTriggers is alleging in a lawsuit against Google th ...
- Internet Bumps Trade Publications
Research Brief, Jack Loechner - Thursday, June 3, 2010
According to the recent Starch Information Sources Study, sponsored by The Canadi ...
- Upfront TV Ad Market Moving Fast, Fox Sells Out A Big Chunk
MediaDailyNews, Wayne Friedman - Tuesday, June 1, 2010
The TV upfront advertising market is moving fast and furious, with F ...
- Radio Results Best in a Decade
Research Brief, Jack Loechner - Wednesday, June 2, 2010
Reflecting growing signs that the U.S. economy is back, radio delivers i ...