- Forecasts Improve, But Not For Newspapers
MediaDailyNews, Erik Sass - Tuesday, July 20, 2010
ZenithOptimedia and Magna Global may be optimistic about the prospects for tradition ...
- Ad Buyers Miss Daytime Soaps
Around the Net In Media, Fern Siegel - Sunday, July 18, 2010
As daytime soaps move toward extinction, it's not just restless housewives a ...
- Per FTC, Nestlé Healthcare Nutrition Drops Ad Claims
MediaDailyNews, - Friday, July 16, 2010
As part of a settlement with the Federal Trade Commission, Nestlé Healthca ...
- Discovery Taps Vitale To Lead Marketing For Oprah Net
MediaDailyNews, David Goetzl - Friday, July 16, 2010
After bringing in outsiders and enduring a series of rotating execs, Discove ...
- Video Metrix Drills Into Online TV, Ad Data
MediaDailyNews, Wayne Friedman - Friday, July 16, 2010
Video Metrix 2.0, coming from Internet researcher comScore, adds to the compl ...
- Cig Makers Try To Prevent Ban On Menthol Flavoring
Around the Net In Brand Marketing, Thom Forbes - Friday, July 16, 2010
The cigarette industry disputed critics who say that menthol flavoring increases t ...
- Just An Online Minute... Is Your Interactive Advertising Agency M.I.A. Today? Here's Why...
Just An Online Minute, Kelly Samardak - Friday, July 16, 2010
I would bet my first 12 kids that the interactive ad indust ...
- Marans Heads ARF Media Efforts
MediaDailyNews, Wayne Friedman - Thursday, July 15, 2010
Veteran media researcher David Marans has joined the Advertising Research Foundation ...
- Time Warner Inks $300M Unilever Ad Deal
Around the Net In Media, Fern Siegel - Wednesday, July 14, 2010
Time Warner has struck a multiyear advertising pact worth as much ...
- Macy's, Penney Unleash Epic Back-To-School Efforts
Marketing Daily, Sarah Mahoney - Thursday, July 15, 2010
With the nascent retail recovery showing alarming signs of pooping out, exper ...
- BFGoodrich New Work Features Animal Metaphors
Marketing Daily, Karl Greenberg - Wednesday, July 14, 2010
Remember the tiger in your tank? Tiremaker BFGoodrich wants to put ...
- Interpublic Ups U.S. Ad Expansion, Slightly Reduces Online
MediaDailyNews, Joe Mandese - Thursday, July 15, 2010
Interpublic's Magna unit once again upgraded its outlook for U.S. ad spendin ...
- 4As Names Badham, Beato To SVPs
MediaDailyNews, - Wednesday, July 14, 2010
4As has named two new executive hires: Portia E. Badham as seni ...
- Citadel Debuts 10 Radio Ad Networks
MediaDailyNews, Erik Sass - Wednesday, July 14, 2010
Citadel Media has created 10 new radio advertising networks allowing advertisers ...
- Jeep Buys 'USA Today' Cover Wrap
Marketing Daily, Erik Sass - Wednesday, July 14, 2010
Hard times have prompted a number of big newspapers to begin offeri ...
- Meredith Acquires Mobile Marketer Hyperfactory
MediaDailyNews, Erik Sass - Tuesday, July 13, 2010
A slew of acquisitions hasn't satisfied Meredith Corp.'s appetite for marketing companie ...
- Jeep 360: 'USA Today' Debuts First Cover Ad Wrap
MediaDailyNews, Erik Sass - Tuesday, July 13, 2010
Hard times have prompted a number of big newspapers to begin offeri ...
- Gannett Digital Adds VP, Mobile Sales
MediaDailyNews, Fern Siegel - Tuesday, July 13, 2010
Gannett Digital tapped Craig Etheridge as vice president of mobile advertising sale ...
- ESPN Pulls Sardonic LeBron Spot
MediaDailyNews, David Goetzl - Tuesday, July 13, 2010
While ESPN is often tongue in cheek when it runs its "Th ...
- Display Advertising As Guerrilla CRM
MarketingTools: CRM, Chad Little - Tuesday, July 13, 2010
Analytics give us so much data that we can get tunnel visi ...
- Teaching Competitive Advertising, Post-'Mad Men'
MediaDailyNews, Tim Hendrick - Monday, July 12, 2010
The advertising industry is very competitive. Accounts move more frequently, and t ...
- Magazine Ad Pages Rise in 2Q, Food, Sports Spike
MediaDailyNews, Erik Sass - Monday, July 12, 2010
Consumer magazines saw growth in both ad pages and rate card ...
- Sternberg Authors B2B TV Trilogy
MediaDailyNews, David Goetzl - Monday, July 12, 2010
Longtime agency researcher Steve Sternberg will produce a series of reports f ...
- Mobile Display Ads To Hit $1.2 Billion By 2015
MediaDailyNews, Erik Sass - Friday, July 9, 2010
Mobile display advertising is poised to increase fourfold over the next fi ...
- MediaVest Signs Charter For iMonitor: Tracks iAds, App-Based Publications
Online Media Daily, Joe Mandese - Monday, July 12, 2010
First there was the iPad. Then the iAd. Now, to keep tra ...
- 'Spice' Rack: Wieden Gets 3 Emmy Nominations
MediaDailyNews, Wayne Friedman - Thursday, July 8, 2010
Advertising agency Wieden+Kennedy grabbed three Emmy nominations on Thursday -- including o ...
- Chipotle Ads Tell Us Why They're Not The Usual Fast Food Ads
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 8, 2010
...
- Unions Outspend Corps On Ads, Despite Court Ruling
Around the Net In Media, Fern Siegel - Thursday, July 8, 2010
Labor unions have dominated spending on independent campaign ads so far th ...
- AAF Names Constance Cannon Frazier COO
MediaDailyNews, - Wednesday, July 7, 2010
Constance Cannon Frazier has been promoted to chief operating officer. at t ...
- Clear Channel Wraps Seattle Transit
MediaDailyNews, - Wednesday, July 7, 2010
Clear Channel Outdoor Holdings has expanded its ad program on Sound Trans ...