- Which Kind Of Ads Do Folks Find Most Helpful?
Around the Net In Brand Marketing, Thom Forbes - Monday, October 18, 2010
Search-engine ads score less well than TV advertising, according to an AdweekMedia/Harr ...
- Even As They Slash Prices, Grocery Chains Increase Ad Spend
Around the Net In Brand Marketing, Thom Forbes - Friday, October 15, 2010
Supermarket chains are increasing their advertising and -- sometimes concurrently -- slashi ...
- Canoe Ventures' iTV Polling Boon To Advertisers
MediaDailyNews, David Goetzl - Thursday, October 14, 2010
After having recently launched its "request-for-information" interactive advertising platform, Canoe Ventures ...
- Screenvision Names Reid New CEO
MediaDailyNews, Fern Siegel - Thursday, October 14, 2010
Shamrock Capital has completed its acquisition of Screenvision, a leading cinema advertise ...
- Mag Bag: Conde Nast Shares iPad Insights
MediaDailyNews, Erik Sass - Thursday, October 14, 2010
As one of the first major publishers to introduce customized digital versio ...
- Ad Industry Generates 15% of U.S. Jobs Post-Great Recession
MediaDailyNews, - Thursday, October 14, 2010
The ad industry may have suffered its greatest dip since the Gre ...
- Oh, I Get IT!
Online Media Daily, George Simpson - Friday, October 15, 2010
A new Harris Poll says that 75% of Americans have found ...
- Koncar To VP, Ad Sales, LogicLab
MediaDailyNews, - Tuesday, October 12, 2010
LogicLab has named Jeannine Antus Koncar vice president of advertiser sales. ...
- Slow and Steady: Ad Rates Up 3.8%
Marketing Daily, - Tuesday, October 12, 2010
Though many advertising categories are down, automotive is one of the f ...
- Magazine Ad Pages Grow 3.6% in 3Q
MediaDailyNews, Erik Sass - Monday, October 11, 2010
Total consumer magazine ad pages increased 3.6% in the third quarter compar ...
- Why Television is Still King
Online Spin, Joe Marchese - Tuesday, October 12, 2010
The Economist has a great overview of the ad industry landscape titl ...
- Outdoor Mixes It Up, Releases New Modeling Data To Prove Impact On Sales
MediaDailyNews, Joe Mandese - Monday, October 11, 2010
In what is likely the most comprehensive study of its kind, n ...
- TiVo Issues Challenge To Advertisers
MediaDailyNews, Wayne Friedman - Monday, October 11, 2010
Looking to push its interactive TV business, TiVo is issuing advertisers ...
- It's Not Just Age; ¾ of Americans Have Found TV Commercials Confusing
Research Brief, Jack Loechner - Friday, October 8, 2010
According to a recent study from the Council for Research Excellence, report ...
- Subway Positions As Athletes' Training Choice
Marketing Daily, Karlene Lukovitz - Wednesday, October 6, 2010
Subway's latest marketing efforts, tied into the ING New York City Maratho ...
- Smart Plans Five-Door Car In U.S.
Marketing Daily, - Wednesday, October 6, 2010
Smart USA, which markets the ultra-diminutive Smart two-seater plans a five-door c ...
- Polaroid Focuses On User Content Sharing
Marketing Daily, Aaron Baar - Wednesday, October 6, 2010
For nearly 75 years, Polaroid has asserted itself as an enabler ...
- Thermador Rebranding Largest To Date
Marketing Daily, Karl Greenberg - Wednesday, October 6, 2010
Premium kitchen major appliance brand Thermador is in the midst of t ...
- Rihanna In New Kodak Campaign
Marketing Daily, - Wednesday, October 6, 2010
Kodak is adding singer Rihanna to the list of artists promoting t ...
- Comcast Spotlight Offers iTV, Local Markets Responsive
MediaDailyNews, David Goetzl - Wednesday, October 6, 2010
Comcast Spotlight, the local ad sales arm of the large cable compan ...
- Film Markets Favor TV, But Costs Continue To Rise
MediaDailyNews, Wayne Friedman - Wednesday, October 6, 2010
Movie media marketing costs keep growing, and will continue with television ...
- National Cinemedia Upgrades, More 3D Ad Options
MediaDailyNews, Erik Sass - Wednesday, October 6, 2010
National CineMedia, the nation's largest cinema advertising company, announced it will ...
- Undertone Networks Launches DirectConnect
Online Media Daily, Gavin O'Malley - Wednesday, October 6, 2010
Premium ad network Undertone Networks on Wednesday debuted a new product th ...
- Amex Shows How 'Change' Works For It
Marketing Daily, Nina Lentini - Tuesday, October 5, 2010
Mark Neirick, VP/GM of prepaid interactive with Amex, told attendees at Tuesday ...
- New HP Marketing SVP Says It's All About The Connection
Marketing Daily, Karl Greenberg - Tuesday, October 5, 2010
Richard Gerstein, HP marketing SVP, sees the future of HP in i ...
- Smirnoff Creates Own Reality TV Show
Marketing Daily, Karlene Lukovitz - Tuesday, October 5, 2010
Exemplifying both greater focus on multicultural marketing and spirit makers' increasing propensi ...
- Honda Supports 'Dreams' With Social Media
Marketing Daily, Karl Greenberg - Tuesday, October 5, 2010
Honda is launching a month-long social media campaign designed to drive peop ...
- EA Viral Campaign Features Suns' Nash
Marketing Daily, Aaron Baar - Tuesday, October 5, 2010
Steve Nash is known to many as a star basketball player. B ...
- Retail Group Forecasts 2.3% Rise In Holiday Sales
Marketing Daily, Sarah Mahoney - Wednesday, October 6, 2010
The National Retail Federation is predicting that retail sales will climb 2. ...
- Salvation Army Steps Up Drive For Cast-Offs
Marketing Daily, Sarah Mahoney - Tuesday, October 5, 2010
California's struggling economy has cut into donations to the Salvation Army, ...