- NPD: iPad Not Cutting Into PC Sales
Marketing Daily, - Tuesday, October 5, 2010
IPad buyers aren't displaying the same buying and ownership patterns of typic ...
- Coach, Luxottica Make Deal On Shades
Marketing Daily, - Tuesday, October 5, 2010
Coach says it has signed a deal with eyewear behemoth Luxottica Gro ...
- Leap Strikes Deal With Acxiom To Offer Segmented TV Spots, Interactive Campaign Features
MediaDailyNews, - Wednesday, October 6, 2010
Digital TV advertising developer Leap Media Group this morning unveiled a de ...
- Consumers Confused By TV Commercials
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 5, 2010
...
- Ad Groups Band Together For Online 'Do Not Track' List
Around the Net In Media, Fern Siegel - Monday, October 4, 2010
In a broad attempt by the online advertising industry to ward o ...
- Cover Me: Mediacy Uses Street Gates As OOH Promos
MediaDailyNews, Fern Siegel - Monday, October 4, 2010
The out-of-home ad market is redefining the concept of lock-and-load -- ...
- Advertising Week: Now New and Improved
Around the Net In Brand Marketing, Thom Forbes - Monday, October 4, 2010
The editors round up all the reasons why Advertising Week was on ...
- Michael Wolff To 'Adweek' Editorial Director
Around the Net In Media, Fern Siegel - Monday, October 4, 2010
Journalist Michael Wolff has been named editorial director of AdweekMedia, the umbrel ...
- Just An Online Minute... Alright Stop! CollADborate And Listen!
Just An Online Minute, Kelly Samardak - Friday, October 1, 2010
This party post brought to you by AdvilPM and G2, the low-calor ...
- FCC To Advertisers: Turn The Volume Down!
MediaDailyNews, David Goetzl - Thursday, September 30, 2010
Advertisers may soon have the volume turned down. The Senate has pass ...
- 'Boston Globe' To Erect Pay Wall For News Site, Ad Platform Remains Free
MediaDailyNews, Gavin O'Malley - Thursday, September 30, 2010
Following in The New York Times' footsteps, The Boston Globe announced pla ...
- NBCU Honcho Likens New Content Model To Pushing Drugs To Addicted Kids
MediaDailyNews, Joe Mandese - Thursday, September 30, 2010
On the eve of its merger with cable and broadband giant Comca ...
- ABC Creates New Local Ad Inventory Exchange System
MediaDailyNews, Wayne Friedman - Wednesday, September 29, 2010
For the first time, ABC Television Network is creating a new loc ...
- Rainbow Media Taps BlackArrow For VOD Ad Trial
MediaDailyNews, Fern Siegel - Wednesday, September 29, 2010
Rainbow Media, which operates various cable channels, including AMC, IFC, Sundance, Weddi ...
- New Devices Mean New Ad Models For Demanding Consumers
MediaDailyNews, David Goetzl - Wednesday, September 29, 2010
With content on wireless devices growing exponentially, marketers have a chance ...
- VivaKi 'Pool' Finds Users Also Like To Select Ads For Short-Form Video
Online Media Daily, Joe Mandese - Thursday, September 30, 2010
The Pool, the new advertising research and development think tank created ...
- Don Draper Goes to TED: 'Ads Worth Spreading' Challenge to Video Advertisers Announced
VidBlog, Steve Smith - Thursday, September 30, 2010
Okay vid-dweebs. We know you are pretty smart. Codecs, player design, ...
- You Can't Have It Both Ways, It Seems
Marketing Daily, Vanessa Horwell - Wednesday, September 29, 2010
Why is it okay to publicize men's sexual needs, but not wome ...
- LogicLab Taps Mendelson As Ad Sales VP
MediaDailyNews, - Tuesday, September 28, 2010
LogicLab, a marketing analytics company, has hired Vicki Mendelson as vice presiden ...
- Why Advertising's Future Might Be Too Futuristic For Advertisers
SearchBlog, Laurie Sullivan - Wednesday, September 29, 2010
I'm not convinced advertisers are ready for the future of advertising, whe ...
- Top Marketers Preach Rewarding Creativity
MediaDailyNews, David Goetzl - Monday, September 27, 2010
Russ Klein, former global marketing chief at Burger King, has bottom-line advi ...
- Internet Users Want Free, Ad-Supported Music
MediaDailyNews, Erik Sass - Monday, September 27, 2010
Most consumers don't want to pay for music they listen to usi ...
- Nielsen: IPad Users More Open To Ads
MoBlog, Mark Walsh - Tuesday, September 28, 2010
The iPad certainly hasn't lacked for hype, starting with Apple CEO Ste ...
- Why Advertising Is Really NOT Content
Online Spin, Joe Marchese - Tuesday, September 28, 2010
Dave, Dave, Dave, you got me all wrong with your rebuttal colu ...
- Vote For The Worst Ad In America 2010
Around the Net In Brand Marketing, Thom Forbes - Monday, September 27, 2010
...
- Online's Ad Challenge: Branding on The Web
Around the Net In Media, Fern Siegel - Sunday, September 26, 2010
The Web generated $22 billion in 2009 in the U.S. alone, accordi ...
- Commercial Confusion Across Demos, 21% Always Stumped
MediaDailyNews, Wayne Friedman - Friday, September 24, 2010
Marketers may have bigger issues than TV viewers who fast-forward through commercial ...
- Advertising at the College Level
Notes from the Digital Frontier, Chris - Thursday, September 16, 2010
One online campaign I remember vividly from last year was the Victoria ...
- Local Ad Revenues Showing 19.6% CAGR Through 2014
Research Brief, Jack Loechner - Monday, September 27, 2010
According to the BIA/Kelsey U.S. Local Media Annual Forecast (2009-2014), the U. ...
- Silverman's Electus Creates Shows For BET, MTV
Around the Net In Media, Fern Siegel - Friday, September 24, 2010
Ben Silverman's new production company Electus will be creating a reality conte ...