- Can Facebook Make Web 'Perfect' Ad Medium?
Around the Net In Online Marketing, Gavin O'Malley - Thursday, September 23, 2010
Unlike AOL, Yahoo, or even Google, Facebook is positioned to turn t ...
- News You Can Booze: Advertisers Want Back Into College Papers
MediaDailyNews, Erik Sass - Wednesday, September 22, 2010
Representatives from several advertising industry groups and student newspaper publishers are aski ...
- Wait, Let Me See That Ad Again...
Mobile Insider, Steve Smith - Thursday, September 23, 2010
A funny thing happened on the way to the focus group resear ...
- Advertising IS Content
Online Spin, Dave Morgan - Thursday, September 23, 2010
I'm going to have some fun today and, hopefully, stir up ...
- Commercials Confuse Many Viewers
Around the Net In Media, Fern Siegel - Wednesday, September 22, 2010
A new AdweekMedia/Harris Poll says significant numbers of viewers
find ... - AdSafe Launches Supply-Side System, Intends To Preempt Brand Friction
Online Media Daily, Joe Mandese - Wednesday, September 22, 2010
Online ad security firm AdSafe Media this morning unveiled "Network Monitor," ...
- Custom Online Video Drives Higher Brand Awareness, Dynamic Logic Study Finds
Online Media Daily, Gavin O'Malley - Monday, September 20, 2010
Which works better: Repurposed TV ads or ads developed specifically for t ...
- Advertising Is NOT Content
Online Spin, Joe Marchese - Tuesday, September 21, 2010
With apologies to soap operas, advertising is not content. How can ...
- CBS: Strong, But Changing Ad Climate, Powerful Retrans Fees
MediaDailyNews, Wayne Friedman - Friday, September 17, 2010
Strong advertising results continue at CBS -- especially at its TV statio ...
- How To Create Truly Memorable Commercials
Marketing Daily, Dan Hill - Friday, September 17, 2010
While the first job of advertising is to get itself noticed, t ...
- Nielsen, ABC's 'Generation' In Sync With iPad
MediaDailyNews, David Goetzl - Thursday, September 16, 2010
ABC and Nielsen have linked on an initiative to make the iP ...
- Movement Marketing: Eat, Pray, Love
MediaDailyNews, Suzana Apelbaum - Thursday, September 16, 2010
Today, a campaign that is not able to open a dialogue wi ...
- TVB Or Not To TVB, Ad Bureau Answers The Question
MediaDailyNews, - Thursday, September 16, 2010
And it is, in fact, the TVB. After more than half ...
- Clear Channel Reorganizes National Outdoor Ad Sales, Breaks Branding Effort
MediaDailyNews, Joe Mandese - Wednesday, September 15, 2010
Clear Channel Outdoor Holdings this morning announced a new business unit ...
- Sex Sells: Report Finds Other Sites Rush To Fill Void Left By Craigslist
Online Media Daily, Joe Mandese - Wednesday, September 15, 2010
The top 10 U.S. sex sites will generate an estimated $63 milli ...
- TidalTV Goes West, Adds More Sales Execs
MediaDailyNews, David Goetzl - Monday, September 13, 2010
TidalTV, which uses proprietary technology to insert targeted spots into online vide ...
- Advertising Is Becoming A Consumer Choice
Online Spin, Joe Marchese - Tuesday, September 14, 2010
All attention that consumers give to advertising comes at a cost. T ...
- TV Scatter Sizzles, Nets Get Double-Digit Increases
MediaDailyNews, Wayne Friedman - Friday, September 10, 2010
TV broadcast and cable networks have been asking for massive double-digit percenta ...
- Blogads Adds Sponsored Posts
Online Media Daily, Mark Walsh - Monday, September 13, 2010
Sponsored posts are nothing new in the world of blog advertising, b ...
- BlackArrow, NDS Push Tech To Bundle Ads, Increase Local Sales
MediaDailyNews, David Goetzl - Thursday, September 9, 2010
BlackArrow and NDS Group, which provide advanced advertising technology, have co-developed ...
- Starch's Galin Weighs In Effective Magazine Advertising
MediaDailyNews, Erik Sass - Thursday, September 9, 2010
The ways in which different types of ad positioning affect magazine readersh ...
- Campbell's Launches $100M Push
Around the Net In Media, Fern Siegel - Wednesday, September 8, 2010
Campbell Soup kicked off the first umbrella campaign for all of i ...
- Tiffany Promotes iPhone App On NYTimes.com, WSJ.com
Online Media Daily, Mark Walsh - Wednesday, September 8, 2010
Tiffany & Co. is no stranger as an advertiser to the pri ...
- SNL Kagan: Estimates 3% Uptick In '10 Ads, Future Brighter
MediaDailyNews, David Goetzl - Tuesday, September 7, 2010
SNL Kagan projects a muted 2.8% growth in the U.S. ad econo ...
- Kantar Nabs Nielsen's Boehme, STB Biz Critical
MediaDailyNews, David Goetzl - Tuesday, September 7, 2010
Jeff Boehme, who was overseeing Nielsen's entrée into the set-top-box data aren ...
- Fox Affil Airs First Medical Marijuana Ad
Around the Net In Media, Fern Siegel - Monday, September 6, 2010
The very first medical marijuana ad airs on a California television networ ...
- BP Triples Ad Spend After Deepwater Disaster, Incurs Political Wrath
MediaDailyNews, David Goetzl - Friday, September 3, 2010
The devastating Gulf Coast oil spill has increased the coffers of med ...
- 'Mad Men' Stars Shill For Brands
Around the Net In Media, Fern Siegel - Tuesday, August 31, 2010
While "Mad Men" has slyly slipped plenty of product placement deals in ...
- Kami Ragsdale Joins Invision As CFO
MediaDailyNews, David Goetzl - Tuesday, August 31, 2010
After going to AOL to grab its CEO late last year, Invisi ...
- Carat Charts Improved Ad Marketplace Cross-Platform
MediaDailyNews, David Goetzl - Friday, August 27, 2010
Globally, Carat now predicts 3.9% growth this year, compared to its previo ...