- Ad-On: Motorola Invests In BlackArrow
MediaDailyNews, David Goetzl - Tuesday, November 16, 2010
A Motorola subsidiary has made an investment in BlackArrow, a firm th ...
- Online Video Advertising Takes The Lead
Research Brief, Jack Loechner - Wednesday, November 17, 2010
According to the results of its inaugural survey of leading U.S.-based onli ...
- The Bull's Back! Meeker Sees $50 Bil Ad Market
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, November 16, 2010
Morgan Stanley analyst Mary Meeker -- who achieved fame (and infamy) duri ...
- Card for a Card: AmEx Hires Conan
Around the Net In Media, Fern Siegel - Monday, November 15, 2010
In an effort to tap into the buzz surrounding Conan O'Brien's retu ...
- What's Cookin'
Research Brief, Jack Loechner - Monday, November 15, 2010
A unique segment of active online users within the ranks of ho ...
- Deflation Data Bursts Media's Bubble: Reveals Average Ad Costs Declining For Online Display, TV Nets
MediaDailyNews, Joe Mandese - Thursday, November 11, 2010
At a time when the value of ad-supported media should be acceleratin ...
- Yahoo Taps Time Inc.'s Powers To Head Ad Sales
Online Media Daily, Joe Mandese - Thursday, November 11, 2010
Yahoo, the top seller of online display advertising, Wednesday named Time In ...
- Google's Recent Changes: Here There Be Monsters
Performance Marketing Insider, Gord Hotchkiss - Thursday, November 11, 2010
Something's brewing in Mountain View. Google's geared up the SAR (Screwing Arou ...
- Kids Watch More Fast-Food Ads Than Ever
MediaDailyNews, Erik Sass - Monday, November 8, 2010
U.S. youth is being targeted by more fast-food marketing than ever befor ...
- Since Digital CPMs Are Meaningless, News Corp. Paywall A Sign Of Things To Come
Online Spin, Joe Marchese - Tuesday, November 9, 2010
When News Corp. put The Times of London and Sunday Times behi ...
- MXenergy Utilizes Cablevision's Interactive Ads
MediaDailyNews, David Goetzl - Monday, November 8, 2010
Cablevision said it has signed MXenergy, a natural gas and electricity supplie ...
- New Software Erases Brands And Logos From Your View
Online Spin, dave.b , Max Kalehoff - Friday, November 5, 2010
It's been nearly four years since the city of São Paulo, Brazi ...
- Time Warner Raises Outlook; Ad Rev Up 9%
Around the Net In Media, Fern Siegel - Wednesday, November 3, 2010
Time Warner raised its full year outlook after quarterly revenue rose ...
- Location Agencies Look For Just The Right Image
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 3, 2010
Greg Spielberg reports on location agencies, a tiny, informal industry of abo ...
- Ad-Free: ESPN On TV Everywhere
MediaDailyNews, Wayne Friedman - Tuesday, November 2, 2010
Looking for a commercial on ESPN through Time Warner's new TV Everywhe ...
- Toshiba Names goodness Mfg. AOR
MediaDailyNews, - Monday, November 1, 2010
Toshiba USA has named Hollywood, CA.-based goodness Mfg. AOR for its consum ...
- Belo Up 17%, LIN Posts 27% Rev Gains
MediaDailyNews, Wayne Friedman - Thursday, October 28, 2010
Two TV station groups -- Belo Corp. and LIN TV -- post ...
- 15 Seconds That Piss Me Off
Online Media Daily, George Simpson - Friday, October 29, 2010
According to the AP this week, the 15-second ad is increasingly commo ...
- Kantar's Touts Online Track Star: Videolytics
MediaDailyNews, Wayne Friedman - Wednesday, October 27, 2010
Rocketing growth of online video has pushed companies to offer new resear ...
- Irwin Gotlieb: No More ARPU Available From Digital Goods
Online Spin, Dave Morgan - Thursday, October 28, 2010
If you work around the media industry, you certainly hear the te ...
- Just An Online Minute... Glenfiddich Tests Sea Legs, Battles Hudson River Chop
Just An Online Minute, Kelly Samardak - Wednesday, October 27, 2010
Imagine if you will, a grey Manhattan afternoon/early evening. And in th ...
- A Review of Google TV Interface, Advertising, Distribution
MediaDailyNews, Chris Pizzurro - Tuesday, October 26, 2010
The real showstoppers here are the Applications from the independent professional broadba ...
- Mobile: All Things To All People
On Media, Diane Mermigas - Tuesday, October 26, 2010
Mobile ad spending is ramping faster than predicted, growing more than six-fo ...
- The Really Mad Men
VidBlog, Steve Smith - Tuesday, October 26, 2010
Last year's entertaining if not especially critical paean to '60s advertising "A ...
- TBS Fills Extra HD Ad Space With Promos
MediaDailyNews, David Goetzl - Friday, October 22, 2010
It's unlike a network to pass on a chance to promote high-profi ...
- HDTV Sets Abound, HD Commercials Lag
MediaDailyNews, Wayne Friedman - Thursday, October 21, 2010
Though a majority of all U.S. TV homes have at least o ...
- Taxi! CIMM Creates New Ad, Content Tracker
MediaDailyNews, Wayne Friedman - Tuesday, October 19, 2010
The Coalition for Innovative Media Measurement wants to create an industry standa ...
- Cablevision's 'NYT' Ad Imagery Mimics '60s Controversy
MediaDailyNews, David Goetzl - Tuesday, October 19, 2010
Is Cablevision borrowing from the famed "Daisy" ad in its campaign again ...
- Hoaxers Target New Chevron Ad
Around the Net In Media, Fern Siegel - Tuesday, October 19, 2010
Chevron Corp launched a new ad campaign on Monday to address negati ...
- Millennial: Android Ad Revenue Tops iPhone In September
Online Media Daily, Mark Walsh - Tuesday, October 19, 2010
Ad revenue generated by Android devices in September for the first ti ...