- Local TV Continues to Engage, Inform, Inspire
Research Brief, Jack Loechner - Wednesday, December 8, 2010
A recently released a study Hearst Television shows that local television ne ...
- Arkitektive Builds New Agency Model, But You Won't Find It On Madison Avenue
Online Media Daily, Joe Mandese - Tuesday, December 7, 2010
At a time when advertising seems as if it is becoming consolidat ...
- Congress Addresses Loud TV Ads
Around the Net In Media, Fern Siegel - Sunday, December 5, 2010
Here's a message TV viewers may not want to mute: The da ...
- When Advertising Critics Tried Harder
MediaDailyNews, The Riff - Monday, December 6, 2010
In case you're not familiar with it, that headline is an allusi ...
- Americans Ignore Internet Ads Far More Than TV
MediaDailyNews, Wayne Friedman - Friday, December 3, 2010
A majority of Americans say they ignore Internet ads -- far mo ...
- Balance Tech With Ethics, Industry Standards
Marketing Daily, Gary McCormick - Friday, December 3, 2010
It's imperative that we take a step back to ensure we understa ...
- Obit: Madison Avenue Fixture/Chronicler Larry Dobrow
MediaDailyNews, - Friday, December 3, 2010
Larry Dobrow. a long-time fixture on and chronicler of Madison Avenue, di ...
- Newspapers' Ad Revs Dip 5.4%, Digital Ad Projections Upbeat
MediaDailyNews, Erik Sass - Thursday, December 2, 2010
While other media appear to be embarking on a tentative recovery, t ...
- Clear Channel Airports Take To The Rails
MediaDailyNews, Karl Greenberg - Wednesday, December 1, 2010
Clear Channel Airports has begun experimenting with out-of-home marketer AdRail USA ...
- Banner Ads Ignored Cross-Demo
Around the Net In Media, Fern Siegel - Tuesday, November 30, 2010
AdweekMedia/Harris Poll asked consumers to cite the kind of advertising they're mo ...
- Prime-Time Spots Steady, Long-Term Costs To Drop
MediaDailyNews, Wayne Friedman - Monday, November 29, 2010
Media agency TargetCast tcm says the four networks' average cost for ...
- Comcast NBCU: Ways To Drop-Kick Advertising into Interactive Age
On Media, Diane Mermigas - Friday, November 26, 2010
Although it is clearly fixed on preserving the cable lifeline to hom ...
- How Advertisers End Up With 'That Guy'
Around the Net In Brand Marketing, Nina Lentini - Monday, November 29, 2010
Every so often, advertisers all look at one actor and decide ...
- Is Ari Emanuel An Agency Killer?
MediaDailyNews, - Monday, November 29, 2010
With the launch of Lverage, WME Entertainment's latest venture into brand marketin ...
- Automotive Gaining on Communications For Top Radio Ad Category
Research Brief, Jack Loechner - Monday, November 29, 2010
Building on strong first and second quarters, Radio continued its upward trajecto ...
- Mobile Ad Rev To Hit $24B By 2015
Around the Net In Media, Fern Siegel - Thursday, November 25, 2010
Mobile advertising revenue will rise tenfold to about $24.1 billion by 201 ...
- Clicks Are Just A Part Of The Picture
Research Brief, Jack Loechner - Thursday, November 25, 2010
One of online marketers' simplest metrics to keep track of, the clickthrou ...
- Rainbow Shuffles Sales Suite
Around the Net In Media, Fern Siegel - Wednesday, November 24, 2010
Rainbow Media is shuffling the deck at its ad sales unit, appointi ...
- Mobile Advertising To Hit $1 Billion in 2011
Research Brief, Jack Loechner - Wednesday, November 24, 2010
A whitepaper from Smaato, utilizing consumer research for mobileSQUARED by Lightspeed Researc ...
- Viacom Fights Back, Blocks Google TV
MediaDailyNews, Wayne Friedman - Monday, November 22, 2010
It's almost a clean sweep against Google TV: Now Viacom joins ...
- That's Entertainment; The Hispanic Expectation of Online Advertising
Research Brief, Jack Loechner - Tuesday, November 23, 2010
Findings presented by comScore chief research officer Josh Chasin, "A Closer Lo ...
- Mpire Poised To Announce Partnership With AOL's ADTECH
Online Media Daily, Gavin O'Malley - Monday, November 22, 2010
Ad verification and optimization technology provider Mpire on Monday is expected ...
- Do Brands Really Know Where Ads Appear?
Online Media Daily, Laurie Sullivan - Saturday, November 20, 2010
The advertising industry needs to step up and create more transparency arou ...
- Euro RSCG N.Y. Names Al Kelly CCO
Around the Net In Media, Fern Siegel - Friday, November 19, 2010
The New York office of Euro RSCG has hired Al Kelly ...
- Hispanics More Receptive To Online Advertising
MediaDailyNews, Wayne Friedman - Thursday, November 18, 2010
Online Hispanic consumers tend to be younger than non-Hispanic consumers -- a ...
- Display Ad Impressions Climb
Research Brief, Jack Loechner - Friday, November 19, 2010
According to an overview of the U.S. online display advertising market f ...
- Just An Online Minute... Balls Beat Bed Bugs At The 2010 Ad Council Public Service Award Dinner
Just An Online Minute, Kelly Samardak - Thursday, November 18, 2010
Last night I covered one of my absolute favorite events every yea ...
- Online Political Ads In California Must Disclose Financial Support
Online Media Daily, Wendy Davis - Wednesday, November 17, 2010
California's election authorities have approved new regulations requiring that ads in n ...
- Trust Is A Must
Research Brief, Jack Loechner - Thursday, November 18, 2010
If advertising is created to sell a product, service or even ...
- Are Media Brands Ready To Be Brands?
MediaDailyNews, Ellen Oppenheim - Tuesday, November 16, 2010
For most of their existence, media companies defined themselves based on h ...