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Rainbow Shuffles Sales Suite

  • Mediaweek, Wednesday, November 24, 2010 12:20 AM
Rainbow Media is shuffling the deck at its ad sales unit, appointing Bill Rosolie to oversee all digital business, while adding AMC to Scott Collins' portfolio of cable networks. Rosolie, who previously served as AMC's senior vice president, advertising sales, has been named executive vice president, ad sales, Rainbow National Services. The new position incorporates oversight of all digital ad sales efforts for Rainbow's five national networks--AMC, IFC, Sundance Channel, WE tv and Wedding Central--as well as direct response.

Since Rosolie took the reins in 2006, AMC has increased its ad sales revenue 71%. His tenure at the network coincides with the launch of AMC's original programming strategy, which has borne fruit in the hit series Mad Men, Breaking Bad and The Walking Dead. Per SNL Kagan data, AMC in 2009 boosted its ad sales take by 8% versus the prior-year period, netting $204.6 million.



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