- O&M Chicago Wins Corona Light, Modelo Especial Assignments
MAD, Steve McClellan - Friday, December 5, 2014
The beer brands are part of Constellation Brands, which said that ...
- Ohio Seeks New Tourism Branding/Advertising Agency
MAD, Larissa Faw - Friday, December 5, 2014
The TourismOhio RFP is broken into three parts: (1) Brand architecture a ...
- Global Advertising To Grow 4.8% In 2015, According To Magna Global
MAD, Steve McClellan - Monday, December 8, 2014
That's down just a tick from the shop's June forecast of 4. ...
- TV Ad Gains For 2014 Modest, Slight Improvement Forecast For 2015
MediaDailyNews, Wayne Friedman - Friday, December 5, 2014
U.S. advertising will see a slight improvement in 2015 from 2014 ...
- Interactive Kate Spade Ad Shows Up In Email Holiday Messages
MediaDailyNews, Laurie Sullivan - Friday, December 5, 2014
Interactive video has become a building block for content. Kate Spade h ...
- Lowe Campbell Ewald Better Off Without Cadillac's 'Schizophrenic Behavior'
Mediapsssst, Richard Whitman - Sunday, December 7, 2014
It's never a great time when a client decides to pull i ...
- Boston Ad Club Teams With Agency Spotter For Boston Ad Agency Directory
Mediapsssst, Richard Whitman - Sunday, December 7, 2014
The Boston Ad Club has launched an online Boston agency directory, power ...
- Ad Exec Says Award Fixation is Misplaced
Mediapsssst, Richard Whitman - Sunday, December 7, 2014
Yet another ad exec has chimed in on the industry's fixation wi ...
- Black Ops
Real MAD, Stan Mack - Monday, December 8, 2014
...
- Viewbix's New Wrap Ads Gets Investors' Attention
Around the Net in Video, P.J. Bednarski - Friday, December 5, 2014
Viewbix has raised $3 million in additional funding for a new ...
- Publicis Groupe's Latest Strategic Plan
MAD, Larissa Faw - Thursday, December 4, 2014
With an emphasis on enabling technology, the new plan centers on consultin ...
- Cadillac Selects Publicis Worldwide As Global Creative AOR
MAD, Steve McClellan - Thursday, December 4, 2014
The shift to Publicis Worldwide comes just three months after Interpublic Group ...
- KBS Sets Up Shop In China
MAD, Larissa Faw - Thursday, December 4, 2014
KBS has appointed Douglas Lin as partner and CEO and Jonathan ...
- DigitasLBi Poaches Scott Donaton For New Chief Content Officer Post
MAD, Larissa Faw - Thursday, December 11, 2014
Donaton was most recently Chief Content Officer at Interpublic Group's UM a ...
- U.S. Media Companies Register Big Uptick In Global Deals
MediaDailyNews, Wayne Friedman - Thursday, December 4, 2014
A surge in foreign acquisitions of U.S. entertainment and media companies ...
- 'Atlantic' Taps TripleLift For Native Ad Tech
MediaDailyNews, Erik Sass - Thursday, December 4, 2014
"The Atlantic' has struck a deal with native advertising firm TripleLift enabli ...
- Martin Agency Intern Tracks Down Wrong Ad Person of the Year
Mediapsssst, Richard Whitman - Thursday, December 4, 2014
So what's an agency do when it's asked to honor the 20 ...
- GSD&M Teams With Austin Artist Daniel Johnston In Cancer Awareness Effort
Mediapsssst, Richard Whitman - Thursday, December 4, 2014
As I may have mentioned before, it's ad agency holiday card seaso ...
- Ogilvy & Mather and UPS Launched #WishesDelivered
Mediapsssst, Richard Whitman - Thursday, December 4, 2014
So not exactly an agency effort in and of itself, this team ...
- Jordan Zimmerman Wins Horatio Alger Award
Mediapsssst, Richard Whitman - Thursday, December 4, 2014
How can you not love Jordan Zimmerman? The Florida man with ...
- LiveRail Helps Fox Television Sites Run Video Ads
Online Video Daily, Gavin O'Malley - Thursday, December 4, 2014
Fox Television Stations has tapped LiveRail, the video ad supply-side platform (SS ...
- Will Native Advertising Kill Google And The Banner Ad?
Search & Performance Marketing Daily, Jason Lehmbeck - Friday, December 5, 2014
Just when you thought the hype couldn't get any louder, the bu ...
- Online Advertising Start Making Sense: What Lies Ahead
VidBlog, P.J. Bednarski - Friday, December 5, 2014
The founder and COO of Wywy envisions a year ahead in whi ...
- Engineering The Customer Experience
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 4, 2014
Research determines the ads consumers see, the scents and sounds encountered ...
- TubeMogul Now Going To Sell TV Advertising, Too
Around the Net in Video, P.J. Bednarski - Thursday, December 4, 2014
TubeMogul is announce a new software product, TubeMogul PTV, designed to help markete ...
- If You Need A Good Infographic About Impact Of Online Video...
Around the Net in Video, P.J. Bednarski - Thursday, December 4, 2014
Well, here's one that is succinct and relevant, from AudioNetwork.com. If y ...
- MRY Seeks Pitches Through Snapchat
MAD, Larissa Faw - Wednesday, December 3, 2014
Through the landing page, clients submit briefs for taglines, logos, and small-sca ...
- Fitness Junkies Are Like Cult Members
MAD, Larissa Faw - Wednesday, December 3, 2014
A new report from Upshot takes a deep dive into the wor ...
- Managing Client Expectations
MAD, Heather Engard - Wednesday, December 3, 2014
Clients are customers too. Trusting partnerships begin with customer service. Think ...
- What If We Reimagined Advertising?
MediaDailyNews, Tom Goodwin - Thursday, December 4, 2014
Reimagination happens when we forget all known constraints and start anew. It ...