- Longtime 'NYT' Ad Columnist Stuart Elliott Retires, Successor TBD
MediaDailyNews, Joe Mandese - Wednesday, December 3, 2014
Stuart Elliott has covered many record-breaking stories during his 23-plus years ...
- It's Time! Time For the Ad Agency Christmas Card! First Up? Yoke Design
Mediapsssst, Richard Whitman - Wednesday, December 3, 2014
It's getting to be that time. That special time of year wh ...
- Boom In OTT Devices May Be Big Boost To Small Providers Like Popcornflix
VidBlog, P.J. Bednarski - Thursday, December 4, 2014
When you get past the formidable YouTube and Hulu, the ad-supported onli ...
- Havas WW Has Aggressive Expansion Plans For Canada
Around the Net In MediaPost's Agency News, Staff Report - Tuesday, December 2, 2014
The flagship Havas Group agency plans to double its size in Cana ...
- How Facebook Is Expanding Its Ad Offerings
Around the Net in Video, P.J. Bednarski - Wednesday, December 3, 2014
Facebook expanded its video advertising offerings Tuesday, making a bigger push into autopl ...
- Bollore Group Stock Split Approved; Havas Tender Offer Is Now Open
MAD, Steve McClellan - Tuesday, December 2, 2014
Bollore has proposed a stock offering through two of its subsidiaries th ...
- Weak Upfront Sees Loss In Dollar Share For Broadcast, Cable
MediaDailyNews, Wayne Friedman - Tuesday, December 2, 2014
A softer-than-usual TV upfront market continues to hamper both broadcast and cab ...
- MRY Now Accepts RFPs Through SnapChat
Mediapsssst, Richard Whitman - Tuesday, December 2, 2014
In a move that is both trendy stunt and brilliant self-promotion, M ...
- Shrinking Ad Sales Staffs Should Check Their 'Marketability' Scores
TV Watch, Wayne Friedman - Wednesday, December 3, 2014
End-of-the-year predictions are nice fodder for growing TV/media executives. A recent Borre ...
- Shakira's Activia Video Shared A La-La-La-Lot
VidBlog, P.J. Bednarski - Wednesday, December 3, 2014
It tops Unruly's list of the most shared video ad of 201 ...
- Ad Industry To Contribute GBP12bn To UK Economy By 2018
Around the Net In MAD London, Sean Hargrave - Tuesday, December 2, 2014
The advertising industry is expected to add GBP12.1 billion to the ...
- The Rise Of The Mobile App Ad
Around the Net in Mobile, Gavin O'Malley - Tuesday, December 2, 2014
TechCrunch's Josh Constine explores the rise of mobile app ads, which ha ...
- Some Big Thoughts About Streaming And Advertising From Hulu's Naylor
Around the Net in Video, P.J. Bednarski - Tuesday, December 2, 2014
Peter Naylor, Hulu’s SVP of ad sales, says services like Hulu ne ...
- KBS, Hinge Digital Use Humorous Family Situations To Encourage Adoption
MAD, Larissa Faw - Monday, December 1, 2014
The campaign supports the multi-year advocacy effort backed by the U.S. Departme ...
- Kal Liebowitz Files For Personal Bankruptcy
MAD, Steve McClellan - Monday, December 1, 2014
The filing comes a little more than a year after KSL, t ...
- Rapp To Oversee UK's Open University's Marketing
MAD, Larissa Faw - Monday, December 1, 2014
UK's Open University (OU) is expanding its relationship with the Omnicom-owned agen ...
- Investor Funded Content Firms are Eating Ad Agencies' Lunch
Mediapsssst, Richard Whitman - Monday, December 1, 2014
Content, content, content! It's a familiar refrain. One that we've all hea ...
- $1.65B Spent On YouTube Multichannel Networks, New Report Says
VidBlog, P.J. Bednarski - Tuesday, December 2, 2014
Investors have plunked down $1.65 billion on multichannel networks in the la ...
- Seymour, Stomach Less
Garfield at Large, Bob Garfield - Monday, December 1, 2014
This is about a very, very special commercial from a very, ve ...
- Eggs Ahoy
Real MAD, Stan Mack - Monday, December 1, 2014
...
- Holiday Online Searches, Purchases Attracting Consumers
SearchBlog, Laurie Sullivan - Monday, December 1, 2014
Retail stores capitalized on higher online searches this Thanksgiving holiday season. Bloomingdale ...