- InPowered Guarantees Native Ad Engagement
MediaDailyNews, Erik Sass - Wednesday, December 10, 2014
With advertisers demanding more accountability from digital ads around issues like viewabili ...
- Global Ad Spend Forecast To Increase Nearly 5% In 2015
MediaDailyNews, Wayne Friedman - Wednesday, December 10, 2014
In line with other downward global ad estimates, London-based ad service/publishing compa ...
- Clarification: Sharethrough's Ad Viewability
MediaDailyNews, Erik Sass - Thursday, December 11, 2014
An article in the Dec. 10 Media Daily News referring to n ...
- In India, It's Still Okay to Call A Creative 'Hot'
Mediapsssst, Richard Whitman - Wednesday, December 10, 2014
So Cannes has Young Lions. Jonge Honden has Dutch Young Creatives. A ...
- Square Hires Former JWT and Visa Executive to Handle Marketing
Mediapsssst, Richard Whitman - Wednesday, December 10, 2014
Former JWT San Francisco and Visa marketing executive Kevin Burke has join ...
- Amazon Launches Program to Train Agencies About Its Ad Products
Mediapsssst, Richard Whitman - Wednesday, December 10, 2014
Launching with a select list of agencies including Arc Worldwide, DDB Californi ...
- Publicis Groupe Extends Sapient Tender Offer, Prices $1.6B Bond Offering To Fund It
MAD, Steve McClellan - Tuesday, December 9, 2014
The company has extended its tender offer until Dec. 23. As ...
- Omnicom's Zimmerman Wins $180 Million Michaels Account
MAD, Steve McClellan - Tuesday, December 9, 2014
The agency confirmed that it would provide a range of services, includi ...
- Click 3X Builds Four-Ton Rube Goldberg Contraption For Nat Geo Ad
MAD, Larissa Faw - Tuesday, December 9, 2014
The ad pays homage to big gadgets that perform simple tasks ...
- Discovery Touts Global TV As Key To Fiscal Health
MediaDailyNews, Wayne Friedman - Tuesday, December 9, 2014
While the U.S. advertising marketplace remains weak for TV networks overall, Discove ...
- Can You Hear Me Now?
MediaDailyNews, Patrick Reynolds - Wednesday, December 10, 2014
Whether radio has "too many" ads is a matter of taste a ...
- Piolin Returns To Broadcast Radio
MediaDailyNews, Erik Sass - Tuesday, December 9, 2014
Tweetie Bird is back. On Tuesday, Entravision Communications announced that Eddie "Pioli ...
- Agency Brings On Christmas Cheer With Anti-Christmas, One-Shot Video
Mediapsssst, Richard Whitman - Tuesday, December 9, 2014
And the ad agency holiday cards keep rolling in. Mostly in vid ...
- Austin Agency Gives Us Wisecrackin' Hipster Santa For Christmas
Mediapsssst, Richard Whitman - Tuesday, December 9, 2014
This ad agency Christmas video takes an entirely different direction from t ...
- Agency Pits Gen Xers Against Millennials In Holiday Smackdown
Mediapsssst, Richard Whitman - Tuesday, December 9, 2014
This ad agency "holiday card" from Boston-based Winsper pits the old again ...
- Forrester Just Gave T3 A Really Big Christmas Present
Mediapsssst, Richard Whitman - Tuesday, December 9, 2014
Austin-based independent agency T3 is feeling quite cheerful this week. But t ...
- The Real 'Reason For The Season': Buying And Selling Stuff
TVBlog, Adam Buckman - Wednesday, December 10, 2014
Although I am well aware of the importance of this season ...
- AOL Concocts A 'Distraction' Metric
Around the Net in Video, P.J. Bednarski - Tuesday, December 9, 2014
According to AOL's research 100 ad impressions from short online videos equa ...
- One Out of 4 Video Ad Views Is Bogus, White Ops Says
Around the Net in Video, P.J. Bednarski - Tuesday, December 9, 2014
White Ops, a New York-based web security investigator which compiled the repo ...
- Sorrell: Competitors Should Clarify Their Revenue Pictures
MAD, Larissa Faw - Monday, December 8, 2014
WPP CEO Martin Sorrell is urging analysts and investors to force competi ...
- JWT Acquires Indie Digital Shop Heyday
MAD, Steve McClellan - Monday, December 8, 2014
Founded in 2000, by Luke Pierson, Heyday's services include digital strategy, visu ...
- MDC Partners: We Don't Acquire, We Partner
MAD, Larissa Faw - Monday, December 8, 2014
MDC Partners attributes its success to its nimble business model. "We ha ...
- Outfront Creating Digital Platform For Outdoor Ads
MediaDailyNews, Erik Sass - Monday, December 8, 2014
Outfront Media, formerly known as CBS Outdoor, has joined forces with Vider ...
- CBS' Poltrack Forecasts Flat Growth For Broadcast Ads
MediaDailyNews, Wayne Friedman - Monday, December 8, 2014
CBS' David Poltrack says the broadcast TV advertising market will continue ...
- CBS/Dish Deal: No Skipping Ads With AutoHop
MediaDailyNews, Wayne Friedman - Monday, December 8, 2014
A major component of the CBS/Dish Network carriage agreement struck over t ...
- Are Digital Production Companies Yet Another Thorn in Agencies' Sides?
Mediapsssst, Richard Whitman - Monday, December 8, 2014
As if there weren't already enough reasons that most agencies should ju ...
- MediaVest Will No Longer Accept Tablet Circulation As Part of Magazine Buy
Mediapsssst, Richard Whitman - Monday, December 8, 2014
Media-buying firm MediaVest has told publishers it will no longer accept tabl ...
- Facebook Tweaks Graph Search, Ups Mobile Functions
Social Media & Marketing Daily, Gavin O'Malley - Monday, December 8, 2014
Still officially in beta, Facebook just made several changes to its Gra ...
- Google: Less Than Half Of Display Ads Are "Viewable"
Around the Net In Media, Gavin O'Malley - Monday, December 8, 2014
Of all the display ads Google serves, more than half (56.1%) ...
- Tip For Career Day: Stay Home
Garfield at Large, Bob Garfield - Sunday, December 7, 2014
As a professional observer of the passing scene, I thought I mig ...