• by Richard Whitman , Columnist, December 9, 2014

This ad agency Christmas video takes an entirely different direction from the norm. Okay -- well, maybe not completely different since it features a hipster Santa and, generally, no agency can do any form of self-promo without invoking at least a little bit of hipster.

In a two minute video entitled "Hipster Santa Goes South," created by Austin-based Door Number 3, the agency celebrates its 20th anniversary with Bill Wise, a wisecrackin' Santa sporting a plaid scarf, matching sneakers and the usual hipster facial hair. As Wise makes his way through Austin on -- what else -- a pedicab, he drops witty one-liners and receives back up from three guys dressed in plaid shirts singing "hipster Santa" over and over and over. 

And Wise's Santa's got advice. He suggests, "if you're leaving milk and cookies, I'm lactose intolerant -- make it soy, gluten free. And as far as fruitcake bars are concerned, I'm into cleanses, but just not this time of year." Yup, only in Austin. A health nut Santa. Watch the craziness here.