- Facebook Face Off With YouTube For Ads Has Nuances
Around the Net in Video, P.J. Bednarski - Tuesday, December 16, 2014
A look inside the numbers shows that while Facebook appears to ha ...
- AD Club, Google Seek Young Innovators
MAD, Larissa Faw - Monday, December 15, 2014
The AD Club and Google are hosting the 3rd annual Young Innovato ...
- Posterscope Acquires OOH Plus, Launches Posterscope Latin America
MAD, Steve McClellan - Monday, December 15, 2014
Dentsu Aegis Network is expanding its already sizeable presence in Brazil wi ...
- Local Ads Propel Uptick Of Outdoor Revenue
MediaDailyNews, Erik Sass - Monday, December 15, 2014
Outdoor advertising revenue grew 1.5% from $1.62 billion in the third quart ...
- Ad Viewability: Verify It's Human, Not Fraud
MediaDailyNews, Ari Jacoby - Tuesday, December 16, 2014
Publishers frequently argue that viewability is an imperfect metric for advertisers a ...
- IDG TechNetwork Expands Programmatic Media Buying Into China
MediaDailyNews, Laurie Sullivan - Monday, December 15, 2014
The IDG TechNetwork has expanded its global online advertising network into Chin ...
- Naked Santa Poses For San Francisco Creatives In Effort to Raise Money For Charity
Mediapsssst, Richard Whitman - Monday, December 15, 2014
Last Wednesday, at an event that would either bring you a gre ...
- Charitable Toy Drive Leverages Ad Agency Staffers' Lazy Selfishness
Mediapsssst, Richard Whitman - Monday, December 15, 2014
Okay -- so this charity effort from 360i is both generously charitab ...
- UK Agency Creates Designer Holiday Cards And Gift 'Rap'
Mediapsssst, Richard Whitman - Monday, December 15, 2014
U.K agency Joint London understands that Christmas is all about giving. A ...
- Cossette Seals Deal With BlueFocus Communications
Mediapsssst, Richard Whitman - Monday, December 15, 2014
Last month, we reported Canadian Agency, Cossette, was in talks with Chine ...
- Let's Shoot For 70% Viewability In 2015, IAB Says
VidBlog, P.J. Bednarski - Tuesday, December 16, 2014
The Interactive Advertising Bureau says in a new report that achieving 10 ...
- Chick-Fil-A Loses Trademark Fight Versus 'Eat More Kale'
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 15, 2014
The Vermont “Eat More Kale” dude has beat the big guy. ...
- Dad Knows Best As Josh Cellars Launches New Ad Campaign
MAD, Larissa Faw - Friday, December 12, 2014
Napa Valley and Sonoma Vintner and Winemaker Joseph Carr created Josh Cella ...
- Tee-Totaling Millennials, Dinner Dressed As Road Kill And Other Trends To Look For In 2015
MAD, Steve McClellan - Friday, December 12, 2014
JWTIntelligence is out with a new report highlighting 100 trends and developmen ...
- McKinney Launches Super-Cool GingerbreadBNB, An Airbnb-Like Holiday Charity Effort
Mediapsssst, Richard Whitman - Sunday, December 14, 2014
So what's McKinney up to this holiday season? Agency employees put the ...
- That Morning-After Pill Agency Prescribed Itself Some Witty Elf On The Shelf Medication
Mediapsssst, Richard Whitman - Sunday, December 14, 2014
Over at the questionably named Plan B, a wisecrackin', snarky life-sized E ...
- JWT Cites 2015 Trends and Cultural Shifts to Watch in New Report
Mediapsssst, Richard Whitman - Sunday, December 14, 2014
JWT is out with a new report entitled The Future 100, ...
- This Ad Agency Is Getting (Rightly So) the Shaft From the FTC
Mediapsssst, Richard Whitman - Sunday, December 14, 2014
The Federal Trade Commission is taking action against two auto dealer grou ...
- Hi, My Name Is Digital Marketing -- And I Have A Problem
Online Spin, Maarten Albarda - Monday, December 15, 2014
Google says 56% of all ads the company serves are never se ...
- Hipster to Hickster
Real MAD, Stan Mack - Monday, December 15, 2014
...
- Hearst Buys Itself A Little Awesomeness
Around the Net in Video, P.J. Bednarski - Friday, December 12, 2014
DreamWorks Animation's acquisition of Awesomeness TV has a partner in Hearst Corp ...
- Why Do People Use Ad Blocking Tech?
Around the Net in Video, P.J. Bednarski - Friday, December 12, 2014
AdBlock Plus and others major adblock providers provide some insight into the ...
- VML Promotes Eric Campbell To President
MAD, Steve McClellan - Thursday, December 11, 2014
He succeeds Jon Cook in the role. Cook will continue as Glob ...
- Macy's Taps Walton Isaacson For Multicultural Ad And Marketing Duties
MAD, Steve McClellan - Thursday, December 11, 2014
Effective immediately, Walton Isaacson will have responsibility for thought leadership and strateg ...
- Outdoor Ads Boost Mobile Connectivity
MediaDailyNews, Erik Sass - Thursday, December 11, 2014
Outdoor advertising and mobile devices are overlapping more and more, but n ...
- This Ad Exec Is Going to Spend 48 Hours in A Kennel With A Live-Tweeting Dog
Mediapsssst, Richard Whitman - Thursday, December 11, 2014
Bizarre. It's really the only word I can come up with f ...
- Grey London Creatives Introduce 'Beard Ornaments'
Mediapsssst, Richard Whitman - Thursday, December 11, 2014
Facial hair. It's had a long and ever changing history within t ...
- Nicely Done (But Pointless?) Lincoln MKC Short Films From Vimeo
VidBlog, P.J. Bednarski - Friday, December 12, 2014
In a collaboration between the Lincoln Motor Company and Vimeo comes t ...
- MRM//McCann Wins OppenheimerFunds AOR
MAD, Steve McClellan - Wednesday, December 10, 2014
The client said that MRM, part of McCann Worldgroup would serve ...
- StrawberryFrog Names Agency Vet Chris Perkins Managing Director
MAD, Larissa Faw - Wednesday, December 10, 2014
Perkins succeeds Founder Scott Goodson in the day-to-day management of the agenc ...