• by Richard Whitman , Columnist, December 15, 2014

Last month, we reported Canadian Agency, Cossette, was in talks with Chinese agency, BlueFocus Communications Group, to be acquired. That deal has been sealed for $210 million. 

The sale involved the acquisition of a majority stake in Cossette's parent company, Quebec City-based Vision7 International, whose assets also include PR firm Citizen Relations. Of the acquisition, BlueFocus CEO Oscar Zhao said, “Having Vision7 join the BlueFocus family will help us gain better access to the North American market and emphasizes our ‘To Be Global’ strategy."

In its apparent quest for global domination BlueFocus last year acquired London-based social agency We Are Social as well as a 20 percent stake in PR firm Huntsworth.