- Bot Fraud Seizes One-Third Of Publisher Revenues
Publishers Daily, Erik Sass - Friday, October 23, 2015
Online publishing is growing fast, and fraudulent advertising schemes are growing rig ...
- AOL: Programmatic Rises In Popularity, Digital Video Ad Buying To Increase
Real-Time Daily, Felicia Greiff - Friday, October 23, 2015
Programmatic advertising is everywhere, a digital video report from AOL confirms, wi ...
- Dish Deploys Programmatic Linear TV Platform, Enables RTB For Addressable TV Ads
Real-Time Daily, Wayne Friedman, Joe Mandese - Monday, October 26, 2015
Satellite TV operator DISH this morning said it is rolling out ...
- How Much TV Advertising Necessary For New 'Star Wars,' Perhaps Best-Known Movie Franchises Ever?
TV Watch, Wayne Friedman - Monday, October 26, 2015
Big end-of-the-season theatrical box office results are coming -- thanks at lea ...
- NCAA Bans Ads For Fantasy Leagues In March Madness, TV College Sports
MediaDailyNews, Wayne Friedman - Thursday, October 22, 2015
Don't expect to see daily fantasy sports leagues posting wall-to-wall advertising ...
- AerServ, Telerik Team To Access Premium Mobile, Video Ad Inventory
Mobile Marketing Daily, Ben Frederick - Thursday, October 22, 2015
Mobile video mediation platform AerServ teamed with Telerik, a company that mak ...
- To Stop The Ad-Blockers, Forget About The Ads
Online Spin, Kaila Colbin - Friday, October 23, 2015
So we have established that the ad-blocking thing is a bit ...
- RevJet's Creative Side Platform Empowers Digital Marketers
Real-Time Daily, Felicia Greiff - Thursday, October 22, 2015
RevJet is rolling out Creative Side Platform or CSP, a "self-optimizing" to ...
- Higher Retrans Dollars, Weak Ad Money: Where Is The Tipping Point?
TV Watch, Wayne Friedman - Friday, October 23, 2015
TV network executives are worried about the long-term weakening of advertising revenue ...
- 4X More Ad Supported YouTube Channels In 2015
Around the Net in Video, P.J. Bednarski - Thursday, October 22, 2015
Over the past year the number of ad-supported channels on YouTube increas ...
- Social Media To Become Bigger Tool For TV Marketers
MediaDailyNews, Wayne Friedman - Wednesday, October 21, 2015
TV networks are increasing the use of social media to supplement the ...
- U.S. Online Ad Revenues Hit $27.5B In First Half Of 2015
MediaDailyNews, Laurie Sullivan - Wednesday, October 21, 2015
U.S. Internet ad revenue rose 19% to $27.5 billion in the fir ...
- Media Trading Volume Expands, Reaches Highest September Yet
MediaDailyNews, Joe Mandese - Thursday, October 22, 2015
Madison Avenue's trading volume climbed nearly 17% in September -- reaching i ...
- Words Can Save The Day
Publishing Insider, Ari Rosenberg - Thursday, October 22, 2015
There is a lot of angst in the online ad business. It ...
- Hulu Opens Doors To Programmatic Advertising
Real-Time Daily, Felicia Greiff - Wednesday, October 21, 2015
The wait is over -- Hulu's programmatic advertising went live. An ...
- YuMe Aims At Outstreaming; So Does Unruly, For News Corp., Others
VidBlog, P.J. Bednarski - Thursday, October 22, 2015
Ad tech firms YuMe and Unruly today will introduce new products offeri ...
- Native Mobile Ad Co. Uses $15M Funding To Develop Software
Mobile Marketing Daily, Ben Frederick - Tuesday, October 20, 2015
Red Ventures, a marketing and sales company, announced a $15 million investme ...
- Rakuten Tarad.com and Google Thailand Ink Search Deal
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 20, 2015
Tokyo-based emarketplace Rakuten Tarad.com and Google Thailand have inked a deal ...
- Havas, TD Ameritrade Seek Dismissal Of 'Dirty Dancing' Copyright Suit
MAD, Steve McClellan - Monday, October 19, 2015
The motions to dismiss the case, filed last Tuesday, come just wee ...
- Flipboard Enhances Ad Targeting
Mobile Marketing Daily, Ben Frederick - Monday, October 19, 2015
Flipboard, a social magazine that curates content from around the Web, announc ...
- Digital Bill Of Rights (Proposed)
Real-Time Daily, Mike Donahue - Tuesday, October 20, 2015
I'm glad Randall Rothenberg and Scott Cunningham at the IAB have decid ...
- Constant Contact Converts Emails To Facebook Ads
Email Marketing Daily, Jess Nelson - Friday, October 16, 2015
Facebook has joined forces with Constant Contact and AdRoll for its n ...
- NFL Scores Higher Ad Revenues, Ratings
MediaDailyNews, Wayne Friedman - Friday, October 16, 2015
After five weeks of the season, total national TV advertising revenue a ...
- Mobile Researcher NinthDecimal Strikes Location-Based TiVo Deal
MediaDailyNews, Wayne Friedman - Friday, October 16, 2015
NinthDecimal has entered a partnership with TiVo to determine whether exposure ...
- Oracle Data Cloud, Tapad Expand Partnership For Better Cross-Device Targeting
Mobile Marketing Daily, Ben Frederick - Friday, October 16, 2015
Tapad, a cross-device tech company, announced that they were deepening their relationsh ...
- Mobile Platform Taptica Expands Into Europe With MNG
Mobile Marketing Daily, Ben Frederick - Friday, October 16, 2015
Taptica, a mobile demand-side platform (DSP), is expanding into Europe with ...
- Kinetic Worldwide To Launch Programmatic For OOH Media
Real-Time Daily, Sara Guaglione - Friday, October 16, 2015
Kinetic Worldwide, an audience-based out-of-home (OOH) media agency, plans to launch ...
- UPDATE: Digital's Future Run Faster Than Authors
VidBlog, P.J. Bednarski - Monday, October 19, 2015
Deep thinkers who try to write about the future of digital med ...
- If You Can't Handle The Truth: The Third Steve Jobs Movie
Mad Blog, - Friday, October 16, 2015
Aaron Sorkin, the man responsible for the line "You can't handle t ...
- When Roll Is Called Up Yonder, Will Ad Data Collection Fall On Side Of Angels?
MediaDailyNews, George Simpson - Thursday, October 15, 2015
On the same day Gartner forecast that "by 2018, half of busine ...