"I’m as mad as hell.. and I'm not going to take this anymore!"I'm glad Randall Rothenberg and Scott Cunningham at the IAB have decided to take action to recognize that consumers have the right to block digital ads… as part of what I believe is The Digital Bill of Rights.
The Digital Bill of Rights is premised on this overarching right:
Consumers and marketers deserve an ecosystem that puts marketers and brand users FIRST.
Both constituencies have the right to:
Ads that are served to humans, not bots;
Ads that are served without infecting people's digital devices.. not those that do;
Ads people can see.. not those they can't;
Ads that, if people choose, they can opt out of... persistently.. not ads that can reappear even after they disable their cookies;
Ads people want.. not retargeted ads that can make people feel they are being "stalked"
Ads that are "skinny" and load quickly.. not those that are "fat" and slow down page content;
Ads that are few but visible.. not the current overload.
Hopefully, if the digital ecosystem can come to respect all these rights, people will be less interested in blocking the ads that marketers buy to drive their businesses and increase the value of their brands.
Working together, the community can make all this common sense… common practice.