- Demystifying Location Tech: It's Not Just About Location
Mobile Marketing Daily, Ryan Golden - Friday, October 16, 2015
If location is going to have a real impact in mobile advertisin ...
- Ad-Blocking Horse Leaves; IAB Closes Barn Door
Online Spin, Kaila Colbin - Friday, October 16, 2015
People are installing ad-blockers at an epidemic rate. It's a crisis n ...
- Former NBCU Exec Curtis Becomes Quantcast's First Global Partnerships Director
Real-Time Daily, Sara Guaglione - Thursday, October 15, 2015
Paul Curtis has taken on the newly created global partnerships director positi ...
- Programmatic Advertising Gaining B2B Marketers' Support
Real-Time Daily, Sara Guaglione - Thursday, October 15, 2015
Programmatic is gaining in popularity. The majority of B2B marketers said th ...
- Google's Spinoff Niantic Raises $20 Million, Expands Augmented Reality Gaming Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 15, 2015
Google, Nintendo, Pokemon Co., and other investors have infused $20 million ...
- I Read This At Starbucks: Product Placement In Decline
Around the Net in Video, P.J. Bednarski - Thursday, October 15, 2015
Product placement is declining, possibly because there are so many other plac ...
- Multiscreen Users Favor Live TV Ads, Funny Spots
MediaDailyNews, Wayne Friedman - Wednesday, October 14, 2015
U.S. multi-screen media users are more receptive to live TV ads, ...
- Digital Publishers Cite Need For Improved Cross-Device Visitor Tech, Real-Time Signals
Real-Time Daily, Sara Guaglione - Wednesday, October 14, 2015
Some 88% of digital publishers say they want better cross-device visitor identi ...
- Ryanair Wants Google To Prevent Other Companies' Use Of Its Name In Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 14, 2015
Ryanair wants Google to stop companies from running misleading paid-search advertisements aft ...
- Newspapers Reach Record Numbers Online -- But Revenues Don't Follow
The Daily Blog, Erik Sass - Thursday, October 15, 2015
Newspapers' total online audience is not only bigger than ever, it's growi ...
- The Online Ad Biz Heads For Rehab
VidBlog, P.J. Bednarski - Thursday, October 15, 2015
"We messed up," writes the IAB's vice president of technology and ...
- So Now Your Agency Needs to Become A Software Company
Mediapsssst, Richard Whitman - Tuesday, October 13, 2015
For more than a few years we've been hearing an endless lita ...
- Mobile App Consumers Want Advertisers To Know Them
Mobile Marketing Daily, - Wednesday, October 14, 2015
If you want to win in these new mobile channels, delivering ...
- PubMatic Reports On Key Mobile Ad Trends
Mobile Marketing Daily, Ben Frederick - Tuesday, October 13, 2015
Advertisers are learning how to use the wealth of data that mobi ...
- Magazine Industry Guarantees Ad Effectiveness
Publishers Daily, Erik Sass - Tuesday, October 13, 2015
Major magazine publishers are mounting an ambitious industry-wide initiative to guarantee retu ...
- Millward Brown Study Shows Pitfalls Of Targeting
VidBlog, P.J. Bednarski - Wednesday, October 14, 2015
Online users are less antagonistic toward ads that target their interests th ...
- Moving Beyond Branding: Holding TV Accountable For ROI
MediaDailyNews, Boaz Cohen - Tuesday, October 13, 2015
Advertisers want and need results that can be tied directly to R ...
- DraftKings, FanDuel Enjoy Higher Entry Revs, Some TV Ad Cuts
MediaDailyNews, Wayne Friedman - Monday, October 12, 2015
Top TV marketers in the daily fantasy sports category, DraftKings and FanDue ...
- Nielsen Expands Mobile Measurement
Mobile Marketing Daily, Gavin O'Malley - Monday, October 12, 2015
Nielsen has expanded mobile measurement for its Digital Ad Ratings to s ...
- Lack Of Transparency Causes $10 Billion Loss In Mobile
Mobile Marketing Daily, Ben Frederick - Tuesday, October 13, 2015
S4M (Solutions for Mobile, a mobile-focused ad-tech platform), released the findings ...
- Facebook Goes After mCommerce With Canvas
Social Media & Marketing Daily, Ben Frederick - Monday, October 12, 2015
After dipping its toes in the mCommerce waters for the past sever ...
- BuzzFeed To Create Native Video Ads For Politicians
Around the Net in Video, Gavin O'Malley - Monday, October 12, 2015
BuzzFeed is expected to soon begin creating native video ads for politicia ...
- Nature
Garfield at Large, Bob Garfield - Monday, October 12, 2015
Fraud. Non-viewability. Low CTRs. Banner blindness. For years they were treated ...
- Mobile Spend By Local Advertisers Forecast To Hit $6.5B By 2019
Mobile Marketing Daily, Ben Frederick - Friday, October 9, 2015
Advertisers need to leverage local digital into an omnichannel model in ord ...
- Dissin' Data
Real MAD, Stan Mack - Tuesday, October 13, 2015
...
- Twitter Encourages Advertisers To Run Video Ads
Social Media & Marketing Daily, Gavin O'Malley - Friday, October 9, 2015
Without the need for formal partnerships, Twitter is now inviting advertisers ...
- At Publishers' Confab, Viewability and Ad Blockers Are Front And Center
VidBlog, P.J. Bednarski - Monday, October 12, 2015
Both of those hot-button items came up early and often during t ...
- Twitter Brings Pre-Roll To Amplify
Around the Net in Video, P.J. Bednarski - Friday, October 9, 2015
Twitter's Amplify product will insert advertising into relevant videos based on categori ...
- Advertisers Expect To Spend More On Advanced TV
MediaDailyNews, Wayne Friedman - Thursday, October 8, 2015
A majority of advertisers already use some form of advanced TV ...
- $3B In Programmatic Video Spend in 2015, Says EMarketer
VidBlog, P.J. Bednarski - Friday, October 9, 2015
Altogether programmatic ad buying of display ads will surpass traditional direct sal ...