- CBS Makes Bold TV Ad Predictions
TV Watch, Wayne Friedman - Tuesday, December 8, 2015
The warning signs are here: Digital media will shift and give so ...
- Ted Cruz Campaign Airs Ad During Big 10 Championship Game
Around the Net In Marketing Politics, Philip Rosenstein - Monday, December 7, 2015
Ted Cruz began airing a new ad in Iowa over the weeken ...
- Many More Publishers Are Discovering Snapchat
Around the Net in Video, P.J. Bednarski - Monday, December 7, 2015
What started as a group of 11 publishers almost a year a ...
- Mozilla Ends 'Sponsored Tiles' Ad Program
Daily Online Examiner, Wendy Davis - Monday, December 7, 2015
Mozilla is ending its "sponsored tiles" ad initiative, which allowed marketers ...
- TV Forecast: Slow Growth For 2 Years
MediaDailyNews, Wayne Friedman - Friday, December 4, 2015
One advertising forecast says TV advertising will grow by a much slow ...
- Google Debuts Trial Run Ads To Up App Use
Mobile Marketing Daily, Gavin O'Malley - Friday, December 4, 2015
Google this week rolled out Trial Run Ads -- an app ...
- It's The End Of The World, And We Blissfully Ignore All The Warning Signs
Online Spin, Maarten Albarda - Monday, December 7, 2015
When I was studying marketing, I was fascinated to learn about cogniti ...
- There Are More Places For Video Ads Than Facebook, YouTube
Online Video Daily, Matt Brummett - Monday, December 7, 2015
It's easy to forget there is a significant long tail out ther ...
- Time Inc. Taps GumGum For In-Image Online Ads
Publishers Daily, Erik Sass - Friday, December 4, 2015
Time Inc. readers may notice something a little different about photos appeari ...
- Ve Interactive Acquires eBay Enterprise Marketing Solutions' Display Retargeting Business
Real-Time Daily, Tobi Elkin - Monday, December 7, 2015
Ve Interactive acquires eBay Enterprise Marketing Solutions' display retargeting business for ...
- Pro-Bush Super-PAC To Release 15-Minute Documentary
Around the Net In Marketing Politics, Philip Rosenstein - Friday, December 4, 2015
The Right to Rise super-PAC, which supports Jeb Bush’s candidacy, has produc ...
- Google Turns App Streaming Into Ad Tool
Around the Net in Mobile, Gavin O'Malley - Friday, December 4, 2015
Google is turning the ability to stream Android apps into an advertisi ...
- Yahoo Struggles As An Afterthought To Advertisers
Around the Net in Real-Time, Tobi Elkin - Friday, December 4, 2015
A great read from the New York Times on Yahoo's struggles wi ...
- Toyota, Mazda Celebrate Causes In Q4
Marketing Daily, Karl Greenberg - Thursday, December 3, 2015
Mazda touted the program, and called for nominations this fall, with advertisi ...
- A+E, AOL Strike Cross-Screen Partnership Deal
MediaDailyNews, Wayne Friedman - Thursday, December 3, 2015
Calling the agreement the first of its kind, A+E will use AOL ...
- OOH Industry To Keep Better TAB On Consumers, Will Add Seasonal Ratings
MediaDailyNews, Joe Mandese - Friday, December 4, 2015
The U.S. out-of-home ad industry's Traffic Audit Bureau this morning unveiled pla ...
- 'Wine Spectator' Runs TV Ads
Publishers Daily, Erik Sass - Thursday, December 3, 2015
'Wine Spectator' is looking to reach new audiences with its first-ever televisi ...
- Campaigns Move Toward Radio Keep Ad Costs Low
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, December 3, 2015
Campaigns and PACs have starting increasing their use of radio ads. O ...
- GroupM's Modi And Cablevision Forge Addressable TV Pact
MAD, Steve McClellan - Wednesday, December 2, 2015
The partnership provides Modi and its clients access to Cablevision's Total Audien ...
- 2016: Mobile Will Show Its Value To Brands
Mobile Marketing Daily, Djamel Agaoua - Thursday, December 3, 2015
In order for mobile technology to become ubiquitous in a commercial sens ...
- Constant Bearing, Decreasing Range
Online Spin, Ted McConnell - Thursday, December 3, 2015
This is the formula for a collision. Ask any navigator. It's h ...
- Investing In Our Industry Is Crazy, Because We're Insane
Publishing Insider, Ari Rosenberg - Thursday, December 3, 2015
Hatred doesn't just show up one day - it brews over tim ...
- Newspapers Warned On Pot Ads
The Daily Blog, Erik Sass - Thursday, December 3, 2015
While the spreading legalization of marijuana for medical and recreational uses stan ...
- Watch Commercials Like Everyone Else? TV Critics Are Exempt From That
TVBlog, Adam Buckman - Thursday, December 3, 2015
TV critics have long done what everyone else is now doing ...
- Here Are the Best 20 Ads of the 21st Century...So Far
Mediapsssst, Richard Whitman - Tuesday, December 1, 2015
There isn't anything everyone in the ad business loves more than awar ...
- Data Saver Updated On Google Chrome Android
Mobile Marketing Daily, Ben Frederick - Tuesday, December 1, 2015
Google has updated the data saver mode in Google Chrome on Andro ...
- OpenRTB Vs. Social APIs: The Upcoming Mobile AdTech Divide
Mobile Marketing Daily, Tim Koschella - Wednesday, December 2, 2015
Today, there are essentially two ways in which mobile advertisers can programmatical ...
- The Upside Of Adblocking: How 200M Blockers & $22B In Lost Revenue Could Actually Be Good
MediaDailyNews, Peter Hamilton - Tuesday, December 1, 2015
If ad blocking represents short-term harm for ad networks, publishers, and a ...
- It's About Time, Literally: Ad Industry Eyes Temporal Planning
MediaDailyNews, Joe Mandese - Tuesday, December 1, 2015
In a move that signals a potential shift in the way t ...
- Marketron Delivers Mobile Ads To Sinclair's TV Stations
Mobile Marketing Daily, Gavin O'Malley - Tuesday, December 1, 2015
Sinclair Broadcast Group has tapped Marketron to help monetize the mobile sit ...