- Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 15, 2023
Microsoft Advertising will change the way broad-match modifier (BMM) keywords are serv ...
- Criteo Digs Deeper Into Retail Through Partnership, Acquisition
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 14, 2023
Criteo on Tuesday announced a retail media advertising agreement to become t ...
- Netflix To Grow To 10M Ad-Supported Global Subscribers, 3.1M In U.S., Canada: Analyst
Television News Daily, Wayne Friedman - Tuesday, March 14, 2023
Netflix will reach 10 million ad-supported subscribers globally by the end ...
- The Upfront Isn't Dying: Station Groups Want In, Push National TV Ad Businesses
TV Watch, Wayne Friedman - Wednesday, March 15, 2023
How can we resolve local TV stations' "core" advertising challenges? How abo ...
- Twitter Announces Video Marketing Course, Despite Lack of Advertisers
Digital News Daily, Colin Kirkland - Monday, March 13, 2023
In an effort to help advertisers boost content, Twitter has developed "Unskippable ...
- Conformis Talks Personalized Knee Replacement In New Ad
MAD, Fern Siegel - Monday, March 13, 2023
Eicoff created a linear TV and radio campaign to heighten awareness ...
- Harder Times Shift Advertiser Focus From Harmful Content To Performance
MediaDailyNews, Joe Mandese - Tuesday, March 14, 2023
"My feeling is it's a blip and we'll see that stabilize ...
- Danny DeVito Promotes Jersey Mike's Subs
Out to Launch, Fern Siegel - Monday, March 13, 2023
The 30-second spot was created by Highdive and running in most spor ...
- ABC's 'Oscars' Up 12%, Ad Spend Hits $106M
Television News Daily, Wayne Friedman - Monday, March 13, 2023
This year's "Oscars" saw a 12% gain vs. 2022 to 18.7 milli ...
- Analysis: User Spending Plateau Is Bad Omen For 'Non-Essential' SVODs
Video Insider, Karlene Lukovitz - Tuesday, March 14, 2023
A new survey shows Peacock and Apple TV+ rank low in subscrib ...
- GroupM: China's Ad Market Rebounds Following Easement Of COVID-19 Restrictions
MediaDailyNews, Joe Mandese - Monday, March 13, 2023
Ad spending by Chinese marketers in the U.S. and other overseas marke ...
- All Ego Aside, Who Should Get Credit For The VID?
RTBlog, Joe Mandese - Monday, March 13, 2023
It's not the MRC, because the council will be the ones validati ...
- 78% Of Consumers Engaged With An OOH Ad In Past 60 Days: Study
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 10, 2023
Some 88% of adults say they notice OOH ads and nearly 8 ...
- 'Scream VI' Scores Its Best Franchise Box Office, With Modest 2.9M In TV Spend
Television News Daily, Wayne Friedman - Sunday, March 12, 2023
The latest edition of the "Scream" franchise had its best opening weeke ...
- Hulu: Caught Between FAST Platforms And A Wannabe Netflix?
TV Watch, Wayne Friedman - Monday, March 13, 2023
Walt Disney's Bob Iger says Hulu is in a "very tricky" busine ...
- Roku To 'Pair' First-Party Data With Best Buy For Retail, Streaming Media Platforms
Television News Daily, Wayne Friedman - Saturday, March 11, 2023
Roku will work with Best Buy to "pair" the retailer's first-party da ...
- Court Wants FTC Input On Children's Privacy Battle With YouTube
Digital News Daily, Wendy Davis - Thursday, March 9, 2023
A federal appeals court has asked the FTC to opine on wheth ...
- Survey: 40% Of Upfront Budgets Pegged For CTV, 29% Of Buys To Use Alternate Currencies
Digital News Daily, Karlene Lukovitz - Thursday, March 9, 2023
Economic uncertainty has made investment flexibility and ROI bigger priorities than eve ...
- 5% Solutions
MediaDailyNews, Joe Mandese - Thursday, March 9, 2023
What is it about the problem-solving power of the number 5%? T ...
- Google Ads: How Much Companies Spend
Performance Marketing Insider, Laurie Sullivan - Friday, March 10, 2023
Go Fish Digital during the past years has worked with many softwa ...
- FTC Eyes Social Platforms Over Scam Ads
PolicyBlog, Wendy Davis - Thursday, March 9, 2023
The FTC will vote next week on whether to demand information abo ...
- TikTok Pushes Harder Into Search Ad Market
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 9, 2023
TikTok has been testing search ads by invite only since March 202 ...
- Microsoft Ad Chief Wilk Steps Down, Sainsbury-Carter Steps In
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 9, 2023
Global head of Microsoft Advertising Wilk announced he would step down Thursda ...
- 'Oscars' Promos Drive Less Impressions Vs. 2022
Television News Daily, Wayne Friedman - Thursday, March 9, 2023
1,531 promo airings for this year's "Oscars" have yielded an estimated 662 ...
- Less Than Half Of Marketers' TV/Video Ad Budgets Going To Upfront Deals
Television News Daily, Wayne Friedman - Thursday, March 9, 2023
Advertiser Perceptions projects "upfront spending will be softer in 2023." Just 4 ...
- In Search Of Health On Social
Digital News Daily, Pete Levin - Thursday, March 9, 2023
When following a health-related handle or searching for a brand name ...
- Dentsu Acquires Global Production Powerhouse TAG Worldwide
MAD, Steve McClellan - Wednesday, March 8, 2023
The production house will remain based in London under its existing bra ...
- The Future Of Advertising Is Ethics
MAD, Tom Denford - Wednesday, March 8, 2023
The way agencies conduct their business and how the media supply cha ...
- GroupM Pledges 5% Share Of Ad Spending To Diverse-Owned Media Outlets
MediaDailyNews, Joe Mandese - Thursday, March 9, 2023
The agency also hired Dentsu's Cynthia Morgan Jenkins as head of suppli ...
- Cannes Combats Ad Industry Ageism, Unveils Senior Lions
MediaDailyNews, Joe Mandese - Thursday, March 9, 2023
"By today's advertising practices, all these people would be without jobs," t ...