- Google Opens Bard To Some, Says It's Not Search Replacement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 21, 2023
Users in the U.S. and U.K. can join a waitlist to acce ...
- Embracing the "Mobility" of the Lexus Consumer in DOOH
The MediaPost Cases, Lisa Singer - Thursday, March 30, 2023
When consumers step away from "connected experiences," the view into what th ...
- Fox News Media Has Other Content For Big Brand Advertisers: Are You In?
TV Watch, Wayne Friedman - Wednesday, March 22, 2023
Fox News Media wants us to know that 40% of its overa ...
- Beverage Org Will Modify Plastic Recycling Ad Claims Following NARB Challenge
Marketing Daily - Top of the News, Steve Ellwanger - Monday, March 20, 2023
NARB determined that several ad claims overstated "the extent to which plast ...
- Atlas Shrugs: ARF To Release One Mapping 'Attention' Suppliers
MediaDailyNews, Joe Mandese - Tuesday, March 21, 2023
The ARF said the atlas is part of its ongoing "attention validati ...
- Ad-Blocking Consumers Influence Purchase Decisions, Magna Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2023
Google has always been against featuring more ads or paid promotional materi ...
- Integral Ad Science Takes Netflix Verification Program Live
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2023
IAS on Monday launched Viewability and Invalid Traffic verification for Netflix's ad-support ...
- Sam's Club Links Search Ads To Retail Store Purchases To Improve Attribution, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 21, 2023
Sam's Club on Tuesday gave advertisers a way to attribute in-store consum ...
- Netflix's Reality Check: Modest Goals For Ad Tier - And That's Good News
TV Watch, Wayne Friedman - Tuesday, March 21, 2023
Analysts now say Netflix may continue to see modest gains for i ...
- The Future Of Mass Transit Information: More Real-Time Interaction With Mobile
Data & Programmatic Insider, Laurie Sullivan - Monday, March 20, 2023
Intersection is running a pilot with the City of Philadelphia through IxNConne ...
- International Advertising Association Establishes North American Chapter
Mediapsssst, Richard Whitman - Friday, March 17, 2023
Tom Stein, Chairman of global B2B agency Stein IAS, serves as I ...
- Expect More Data In Microsoft's Coffers
Performance Marketing Insider, Laurie Sullivan - Monday, March 20, 2023
Microsoft Gaming CEO Phil Spencer has reaffirmed plans to open an Xb ...
- AT&T's Lily Joins NCAA Stars In March Madness Ad Blitz
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 17, 2023
Featuring NCAA basketball legends, the campaign showcases how AT&T products and servic ...
- Merkle Creative Swings With Grant Thornton On Business-to-Human TV Spots
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2023
Grant Thornton launched PGA television spots in March during the PLAYERS Championshi ...
- National TV Advertising For NBA '22-'23 Regular Season 28% Higher So Far
Television News Daily, Wayne Friedman - Friday, March 17, 2023
National TV advertising is 28% higher to an estimated $656.9 million ...
- Warner Bros. Discovery Chooses Comscore, VideoAmp As Alternative Currency
Television News Daily, Wayne Friedman - Monday, March 20, 2023
Warner Bros. Discovery says it will partner with Comscore and VideoAmp f ...
- Comcast Advertising's Claudio Marcus On Cross-Media Measurement, CIMM's Roles
Advanced TV Insider, Karlene Lukovitz - Friday, March 17, 2023
Marcus, now on CIMM's board, says measurement is "a team sport, a ...
- AI Startup Finds Ads Have Just 920 Milliseconds To Hook You
Digital News Daily, Colin Kirkland - Thursday, March 16, 2023
According to Fractal Analytics' research, most people decide whether to buy somethi ...
- Programmatic Ad Buyers Fear Their Data Flow Will Be Disrupted, Study Finds
Publishers Daily, Ray Schultz - Thursday, March 16, 2023
Programmatic ad buyers are concerned about sudden changes in privacy regulation a ...
- Microsoft Moves Into New Era Of Advertising, Automation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 16, 2023
Microsoft will integrate the technology behind ChatGPT into its workplace software ...
- GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 16, 2023
All impressions running on GumGum's ad exchange will now have enhanced bra ...
- Geico Slashed 2022 Ad Spend 38%, Other Big Insurers Also Down
Digital News Daily, Karlene Lukovitz - Thursday, March 16, 2023
Cutbacks in part reflect the need to offset rising natural disaster cos ...
- '22 Political Ad Spending Revised Down 7.5% To $8.94B
Marketing Politics Weekly, Joe Mandese - Thursday, March 16, 2023
The biggest media beneficiaries of the revised estimates are radio and cab ...
- GEICO Leads Insurance Category In Big Ad-Spending Declines
MediaDailyNews, Joe Mandese - Thursday, March 16, 2023
Just weeks after pulling its massive media account from long-time agency Horizo ...
- Why It's Time To Listen To Mobile's First Anti-Fraud Evangelist
Mobile Insider, Joe Mandese - Thursday, March 16, 2023
Mobile marketing platform AppsFlyer this week named Andreas Naumann its -- a ...
- 72andSunny LA Debuts Sonos Work
Out to Launch, Fern Siegel - Wednesday, March 15, 2023
Era 300 is the first Sonos speaker capable of playing spatial au ...
- FTC Investigates Paid Ad Practices Related To Fraud, Financial Scams, Counterfeit
Performance Marketing Insider, Laurie Sullivan - Thursday, March 16, 2023
The FTC on Thursday put eight social media and video streaming platfor ...
- Uber Launches Self-Serve, Out-Of-Home Cartop Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 15, 2023
Uber's ad division on Wednesday launched a self-serve ad platform on i ...
- Paramount Starts First D2C Ecommerce Platform For Entertainment Brands
Television News Daily, Wayne Friedman - Thursday, March 16, 2023
Paramount Shop will house a range of entertainment-branded products across all t ...
- ESPN Sells Out Women's NCAA Championship Broadcast Inventory
Digital News Daily, Karlene Lukovitz - Wednesday, March 15, 2023
Coverage has drawn 15 broadcast sponsors and nearly 100 advertisers. ...