- Comscore Expands 48-Hour Measurement To All Local TV Markets
Television News Daily, Wayne Friedman - Tuesday, March 28, 2023
The expansion of its 'Pulse' measurement service for all local TV statio ...
- Game On! Game Show Network, Sony Make Upfront Pitches
TVBlog, Adam Buckman - Wednesday, March 29, 2023
Game Show Network has announced four new game shows, including one ...
- Snap Hires Regional Presidents, Including Rob Wilk As President Of Americas
Digital News Daily, Colin Kirkland - Monday, March 27, 2023
Microsoft ad veteran Rob Wilk will be Snap's first ever President ...
- Snap Partners With Kargo To Develop Offerings For Ecommerce, Retail Advertisers
Digital News Daily, Colin Kirkland - Monday, March 27, 2023
The partnership will provide a product catalog, enhanced formats, activation and optimizati ...
- IAS Integrates With Amazon Publisher Services, Enables Seamless Ad Verification
MediaDailyNews, Joe Mandese - Tuesday, March 28, 2023
While IAS has done numerous platform integrations before, this is the fir ...
- SMI Data Shows 8 Of Top 12 Ad Categories Declined In February
MediaDailyNews, Joe Mandese - Tuesday, March 28, 2023
The big gainers were CPG (+19%) and pharma (+14%), while the b ...
- Digital Not Immune From Current Ad Recession, Falls 2% YTD
MediaDailyNews, Joe Mandese - Tuesday, March 28, 2023
"Only ad networks/exchanges showed lift," reads an analysis from Standard Media Inde ...
- Microsoft Audience Network's Manual CPCs Will Transition To Enhanced
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 27, 2023
Microsoft will automatically adjust campaign bids in real-time to increase the chanc ...
- Fox News Networks To See Slowdown In Direct-Response Advertising: Analyst
Television News Daily, Wayne Friedman - Tuesday, March 28, 2023
"[There is] ongoing softness in direct response advertising at the company's F ...
- 32% Of New SVOD Subs Now Ad-Supported, 53% Come Through 3rd-Party Distributors
Video Insider, Karlene Lukovitz - Tuesday, March 28, 2023
The pursuit of better margins is also driving price hikes, with cutbac ...
- Amazon Petitions Court To Throw Out Alexa Privacy Case -- Again
Digital News Daily, Wendy Davis - Friday, March 24, 2023
"Amazon disclosed, and plaintiffs consented to, the very conduct they challenge," t ...
- Magna Downgrades Ad Outlook For 2023
MAD, Steve McClellan - Monday, March 27, 2023
But overall, Magna's chief forecaster Vincent Letang is optimistic about the full-ye ...
- U.S. Ad Market Falls For 8th Consecutive Month In February
MediaDailyNews, Joe Mandese - Friday, March 24, 2023
The decline once again reflects tough comparisons with year-ago results, according ...
- ARF Calls On Industry To Scrap 'TV Households,' Replace Them With 'TV-Accessible' Ones
MediaDailyNews, Joe Mandese - Monday, March 27, 2023
A controversial consequence of the move will likely mean lower average ...
- Magna Revises 2022 For Sixth And Final Time, Calls It 'Decent Year' That Stalled Halfway
MediaDailyNews, Joe Mandese - Monday, March 27, 2023
Citing "recent financial turbulence," Magna's Vincent Letang lowered his outlook for th ...
- Google-Backed Security Startup Riffs 'Scapegoat' Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 24, 2023
Data-security company Veza launched an ad/ marketing campaign riffing off the noti ...
- Ad Media Revenue To Reach $326B In 2023: Magna
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 27, 2023
Magna anticipates all media ad revenues to increase by 3.4% in 20 ...
- Why Social Is The New Search For Gen Z
Search & Performance Marketing Daily, Ottavio Nava - Monday, March 27, 2023
Many Gen Zers are turning to video and image apps, TikTok a ...
- March Madness Sees 22% Ad Gain, Steady Viewing
Television News Daily, Wayne Friedman - Friday, March 24, 2023
The March Madness mens' college basketball tournament has seen double-digit percentage nation ...
- It's The End Of The TV Rating As We Know It
TVBlog, Joe Mandese - Monday, March 27, 2023
The ARF is calling on the TV industry to change the definiti ...
- Utah Restricts Teens From Using Social Media
Digital News Daily, Wendy Davis - Thursday, March 23, 2023
Utah's new social media law is "one of the worst we've seen ...
- The Ethics of Zero-Party Data: Balancing Consumer Privacy and Business Needs
MAD, Mario Carrasco - Thursday, March 23, 2023
Using zero-party data raises ethical questions about how businesses collect, store, a ...
- Digital Media-Buying Data Reveals Surge In Direct, CTV Political Ad Buys
MediaDailyNews, Joe Mandese - Friday, March 24, 2023
The analysis from Basis Technologies shows a precipitous decline in political ...
- Privacy Paradox: Respecting Data Boundaries, Personalizing Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 23, 2023
A study by Razorfish and GWI examines how brands walk a fi ...
- Most CTV Ads Miss The Frequency 'Sweet Spot'
Advanced TV Insider, Karlene Lukovitz - Thursday, March 23, 2023
Streaming ads' pod position, audio, length, context and more also impact attenti ...
- Reddit Continues To Update Ad Platform
Performance Marketing Insider, Laurie Sullivan - Thursday, March 23, 2023
Reddit on Thursday made it easier to set up and run ...
- Gap Reportedly 'Pauses' Ad Business
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Gap has paused its GPS Media business and shifted investments to n ...
- Instagram Rolls Out 'Reminders' Ad Format, Tests Ads In Search
Digital News Daily, Colin Kirkland - Tuesday, March 21, 2023
To help businesses get discovered and be remembered, Instagram is rolling o ...
- Study: Paid AVODs Beat FASTs On Ad Attention, But Just 33% Of All CTV Ads Win 2 Seconds Or More
Digital News Daily, Karlene Lukovitz - Wednesday, March 22, 2023
Viewers also rank FASTs lowest on the advertising experience. ...
- Apple Privacy Changes Lead to Unsold iOS Inventory
Publishers Daily, Ray Schultz - Tuesday, March 21, 2023
Connatix says the problem of unsold iOS can be turned around wi ...