- Shaping Privacy Rules Is 'Priority No. 1' For IAB
Digital News Daily, Wendy Davis - Monday, April 3, 2023
"If we don't get public policy right and regulation right, nothing el ...
- 'Dungeons & Dragons' Fires Up Box Office At $38.5M, Theatrical TV Ad Spend Down 13% Vs. 2022
MediaDailyNews, Wayne Friedman - Sunday, April 2, 2023
Theatrical movie business for the U.S. and Canada theatrical continues to s ...
- Does Olympic Athletic Performance Translate Into Gold Medal Brand Performance?
Performance Marketing Insider, Joe Mandese - Tuesday, April 4, 2023
NBCU and WPP's BAV Group think so -- and they have ju ...
- Lush Slashes Millions Of Ad Dollars Spent On Google
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 3, 2023
Lush will cut its advertising budget on Google as part of i ...
- Brand Influencer Platform Launches Social Media Advertising Via Content Creators
Digital News Daily, Colin Kirkland - Friday, March 31, 2023
Creator-guided shopping platform LTK has launched a new ad solution that invit ...
- IAB Releases New CTV Privacy Compliance Report
Digital News Daily, Karlene Lukovitz - Monday, April 3, 2023
The updated report covers best practices in the shifting state and feder ...
- Saleing Into Summer: Most Consumers Want Email Offers Now
Email Insider, Ray Schultz - Monday, April 3, 2023
Email is the most popular channel, but most people say they g ...
- Fossil Fuel Giant Shell Acquires Ad-Supported EV Charging Network
MediaDailyNews, Joe Mandese - Friday, March 31, 2023
Shell described Volta's ad business as an "early mover advantage" with pri ...
- Mediavine Selects Martin As SVP, Partnerships-Business Strategy
People on the Move, Fern Siegel - Friday, March 31, 2023
Martin will be responsible for managing growing relationships across demand-side and supply-si ...
- Firm Offers Tool For Creating Contextual Audio Ads With Generative AI
Publishers Daily, Ray Schultz - Sunday, April 2, 2023
Instreamatic claims its new contextual product can produce hundreds or thousands ...
- From Blockbuster To Rube Goldberg: The Evolution Of Viewer Privacy
RTBlog, Joe Mandese - Monday, April 3, 2023
As far as I know, no Blockbuster Video store ever listened ...
- IPG's Acxiom Develops Strategy To Protect IP From ChatGPT
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 31, 2023
The Acxiom CEO sees generative AI tech as transformative for advertising, a ...
- Loud And Proud: Streaming TV Services' Quiet Efforts To Make Ad Dollars
TV Watch, Wayne Friedman - Monday, April 3, 2023
Are you concerned that your ad-supported streaming service is bombarding you wi ...
- Prime Time For Netflix As Upfront/NewFront Schedules Take Shape
TVBlog, Adam Buckman - Monday, April 3, 2023
Of the seven companies that have elbowed their way into next month ...
- Meta Rolls Out AI-Powered Brand Suitability Controls
Digital News Daily, Colin Kirkland - Thursday, March 30, 2023
Meta is rolling out the safety controls in English- and Spanish-speaking market ...
- System1 Tool Predicts Audio Ad Impact To Drive Market Share
MAD, Fern Siegel - Thursday, March 30, 2023
Findings are calculated as a Star Rating, helping to predict long-term bra ...
- Fox Partners With Purpose-Driven Ad/Marketing Firm To Make Social Impact
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 30, 2023
Fox has partnered with Givsly, a purpose-led ad and marketing company, usi ...
- 2023 National TV Ad Spending Projected To Sink 4.4%
Television News Daily, Wayne Friedman - Thursday, March 30, 2023
National TV ad revenues will sink 4.4% this year -- a steep ...
- March Madness TV Commercials Post Dramatically Higher Online Engagement
Television News Daily, Wayne Friedman - Thursday, March 30, 2023
Although NCAA's Men's Basketball TV viewing took a hit in Nielsen-measured viewersh ...
- Pinterest Offers Advertisers New Ways To Target Eco-Friendly Users
Digital News Daily, Colin Kirkland - Wednesday, March 29, 2023
Pinterest is offering advertisers new ways to incorporate sustainability messaging into the ...
- Iowa Enacts Privacy Law Praised By Business Group
Digital News Daily, Wendy Davis - Wednesday, March 29, 2023
Iowa's new privacy law allows consumers to wield some control over the ...
- It's Reach, Not Ratings, That Will Determine TV Advertising's Future
Media Insider, Dave Morgan - Thursday, March 30, 2023
American consumers today may spend more time on digital content than th ...
- Microsoft Rolls Out Third-Party Government Services Advertising Pilot
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 29, 2023
Microsoft on Wednesday launched a pilot program to allow advertising by delegat ...
- Google Introduces Ads Transparency Center
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 29, 2023
The searchable hub of all ads served from verified advertisers working wi ...
- Live, Linear TV Viewing Continues To See Declines, While AVOD Shows Modest Gains
Television News Daily, Wayne Friedman - Wednesday, March 29, 2023
Live, linear TV continues to be challenged by viewership declines -- do ...
- Meta Introduces New Video Ad Solutions, Winds Down In-Stream Reserve Program
Digital News Daily, Colin Kirkland - Tuesday, March 28, 2023
On Tuesday, Meta announced new video capabilities for advertisers including a call-to-acti ...
- Danone Exec: Learning To Use Retail Media Networks 'Definitely A Journey'
Marketing Daily, Steve Ellwanger - Tuesday, March 28, 2023
"We've invested incrementally over the past few years, but it's not acro ...
- Biggest Ad Tech Underperforming Smaller Players During Ad Downturn
MediaDailyNews, Joe Mandese - Tuesday, March 28, 2023
"Outside of 'Big AdTech,' bigger was better," reads a Q4 revenue repo ...
- Dentsu: Japan's Internet Ad Market To Expand 12.5% This Year
MediaDailyNews, Joe Mandese - Wednesday, March 29, 2023
After expanding 14.3% in 2022, internet ad spending will continue to gr ...
- Alibaba Splits Into 6 Groups - Will Google Follow?
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 29, 2023
Alibaba, one of China's largest ecommerce companies, this week announced plans ...