- National CineMedia Files For Bankruptcy As Slow Growth Of In-Theater Movie Ads Continues
MediaDailyNews, Wayne Friedman - Wednesday, April 12, 2023
Movie theater advertising company National CineMedia has filed for bankruptcy -- ...
- Search-Based Retail Media Accelerates Search Market To $350B, 'Traditional' Still Dominates
Performance Marketing Insider, Laurie Sullivan - Thursday, April 13, 2023
"Traditional search," including paid and SEO, will grow to $256.5 billion ...
- Former Google Search Ads VP Joins Snap To Strengthen Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 12, 2023
Darshan Kantak, former VP of Google Search Ads, has joined Snap, whi ...
- Oracle Can't Shake Advocates' Privacy Lawsuit
Digital News Daily, Wendy Davis - Tuesday, April 11, 2023
Three privacy advocates who brought a class-action complaint against Oracle can proce ...
- IAB: 2022 Internet Ad Growth Slowed To 10.8%, Video Logs Largest Dollar Gain
Digital News Daily, Karlene Lukovitz - Wednesday, April 12, 2023
Social media growth slowed, while mobile and programmatic saw strong gains. ...
- Nielsen Enables 'Market-Wide' View Of Audio Streaming In Radio Markets
MediaDailyNews, Joe Mandese - Wednesday, April 12, 2023
Nielsen estimates audio streaming now accounts for 12% of all radio u ...
- Microsoft Advertising PLA Extensions Extend Ads On And Off Retail Sites
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 12, 2023
PLA Extensions, the first integrated retail media solution from Microsoft, allows bran ...
- Hearst Magazines Hires Rachael Savage As SVP Of Advertising Revenue Operations
Publishers Daily, Ray Schultz - Tuesday, April 11, 2023
Savage is the third key hire since the advertising structure was chang ...
- Alibaba Releases Chatbot As China Proposes Measures For Online Ads, AI
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 11, 2023
Alibaba's chatbot rival to ChatGPT, Tongyi Qianwen, can answer questions in Engli ...
- As Twitter Ad Revenue, User Time On Site Decline, Revenue Forecast Reduced
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 11, 2023
Twitter's ad business and time spent on site by users continues ...
- National TV Faces Tough Linear Ad Market, Especially Disney
Television News Daily, Wayne Friedman - Tuesday, April 11, 2023
Walt Disney may be facing a more difficult linear TV advertising mark ...
- Hulu Leaving Disney? That May Be The Right Call For Disney
TV Watch, Wayne Friedman - Wednesday, April 12, 2023
The longtime premium streaming service could be seeing its days numbered ...
- Senators Urge FCC To Help Accelerate NextGen TV Rollout
Digital News Daily, Karlene Lukovitz - Tuesday, April 11, 2023
The letter from a bipartisan group of 28 senators follows an N ...
- Blake Lively Shakes Up Traditional Cocktails With Betty Buzz Mixers
MAD, Fern Siegel - Monday, April 10, 2023
In the ad, Lively pairs Betty Buzz Tonic Water and Aviation Gi ...
- Despite Massive Concentration Of Seller Power, Brian Wieser Sees No Change In Control Of Ad Biz
MediaDailyNews, Joe Mandese - Tuesday, April 11, 2023
His 20-year analysis shows the Big 4's share of global ad spendi ...
- China's New Ad Requirements To Take Effect In May
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 11, 2023
Marketers considering advertising in China may want to know about censorship. T ...
- TV Stations To See 3% Gain To $14.8B In 2023 Retransmission Revenue: S&P
Television News Daily, Wayne Friedman - Monday, April 10, 2023
S&P estimates gross retransmission fees will rise 3% to $14.83 billion th ...
- How Teads Reduced Carbon Emissions For Ad Media When Working With Scope3
Data & Programmatic Insider, Laurie Sullivan - Monday, April 10, 2023
Global media platform Teads shared the key carbon benefits of working wi ...
- Meta Pushes Court To Reject Class Action Over Inflated Ad Metrics
Digital News Daily, Wendy Davis - Friday, April 7, 2023
"A fraud class where over three million members have seen dramatically differe ...
- ANA Finds 3-to-1 Gap Between Interest And Actual Investment In Diverse Suppliers
MediaDailyNews, Joe Mandese - Monday, April 10, 2023
"One hypothesis about the gap between interest and investment is that ma ...
- How Does Industry Pro Use Of Social Media Influence Media Neutrality?
RTBlog, Joe Mandese - Monday, April 10, 2023
A new report doesn't answer that, but it shows Twitter is t ...
- Sports Gambling/Gaming Continues To Fuel More Sharp National TV Ad Growth
Television News Daily, Wayne Friedman - Friday, April 7, 2023
Through the NFL, NCAA basketball season and NBA pre-playoff action, online gambling/gami ...
- Trump-Backed Super PAC Targets DeSantis With TV Ad
Television News Daily, Wayne Friedman - Friday, April 7, 2023
A Republican-backed TV ad campaign is targeting Florida Governor and potential Presidenti ...
- 'Super Mario Bros.' Posts Biggest Theatrical Opening Of 2023 So Far
Television News Daily, Wayne Friedman - Sunday, April 9, 2023
"The Super Mario Bros. Movie" dominated national TV airwaves for theatrical ...
- SoundCloud Renews AdsWizz Agreement, Expands To 14 European Markets
Digital News Daily, Colin Kirkland - Thursday, April 6, 2023
After renewing an ad-sales agreement with SXM Media in February, SoundCloud ...
- Twitter Launches 'Half-Ads' For Blue Subs Despite Low Adoption Rate
Digital News Daily, Colin Kirkland - Thursday, April 6, 2023
In haphazard attempts to monetize Twitter's blue check mark, CEO Elon Mu ...
- Top CMOs 'Spooked' About Musk's Coming MMA Appearance
Digital News Daily, Karlene Lukovitz - Friday, April 7, 2023
An email string reveals ambivalence, particularly in light of Twitter's Elon Musk ...
- Google Sunsets 4 Attribution Models In Ads And Analytics
Performance Marketing Insider, Laurie Sullivan - Friday, April 7, 2023
Google plans to discontinue four rules-based attribution models in Google Ads a ...
- Google CEO Confirms AI-Chat Bard Integration With Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 6, 2023
The news comes days after Google CEO Pichai hinted to the "Financi ...
- Nielsen Starts Local TV OTT Measurement Service
Television News Daily, Wayne Friedman - Thursday, April 6, 2023
Nielsen is starting up a local TV measurement service for OTT/streaming ap ...