- NBA Scores Strong Ratings, Ad Deals Vs. Year Ago
Television News Daily, Wayne Friedman - Friday, April 21, 2023
Viewing for early rounds of the NBA playoffs is up 12% v ...
- Twitter's Hate Speech With Ad Messages Nearby?
TV Watch, Wayne Friedman - Friday, April 21, 2023
Musk says he will work with advertisers on ad placement. These safeguar ...
- The Media Industry Has Trust Issues - It's Time to Solve Them
MediaDailyNews, Karthik Rao - Thursday, April 20, 2023
Everyone wants data they can be confident in. By 2025, the wor ...
- Reddit Creates Amsterdam Hub For Engineering, Sales, Part Of EMEA Expansion
Performance Marketing Insider, Laurie Sullivan - Thursday, April 20, 2023
Susanne Mostertman, Reddit EMEA head of mid-market and small business, will le ...
- Firm Adds Predictive Models To Its Programmatic Platform
Publishers Daily, Ray Schultz - Wednesday, April 19, 2023
AudienceX builds new capability on historical and log-level data and behavioral scie ...
- How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply Chain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 19, 2023
Publishers and advertisers working to launch ad inventory that emits less carb ...
- Microsoft Windows May See More Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 19, 2023
Microsoft is testing ads on the Start menu in Windows 11 ...
- U.S. 'JIC' Plans Upfront-Style Event, Will Unveil Baseline Standards Update
Television News Daily, Wayne Friedman - Thursday, April 20, 2023
Looking to address the demand for cross-media platform measurement needs for th ...
- Nine More U.S. States Join Google Ad Antitrust Action
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 19, 2023
The U.S. Justice Department and 17 states have now joined sued Alphabet ...
- Jo Muse, 'Father of Multicultural Advertising,' Dies At 72
MAD, Steve McClellan - Tuesday, April 18, 2023
Muse co-founded Muse Cordero Chen, considered by many to be the fir ...
- Magna, Yahoo Analyze How Ad Creative Impacts 61 Metrics
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2023
The study examined how ad creative impacts 61 metrics including lift, sear ...
- Sales And Marketing Want Better Collaboration, CMO Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2023
Some 60% of marketing and sales professionals participating in a CMO Counc ...
- Fashion Label Uses AI Merchandising To Improve Site Search By 25%
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 17, 2023
Urban streetwear brand SikSilk experienced a 25% increase in ecommerce purchases fr ...
- Google Tests AI To Optimize Ad Targeting Without Third-Party Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2023
Developers of Google Ads and Display & Video 360 have been experimenti ...
- On The Eve Of Her Upfront, AMCN's Kelleher On Upfronts Vs. Newfronts
Television News Daily, Adam Buckman - Tuesday, April 18, 2023
In a pre-upfront interview leading up to AMC Network's annual ad pit ...
- Affix To Twitter: Free-Spirited, Devil-May-Care Labeling By Social Media
TV Watch, Wayne Friedman - Tuesday, April 18, 2023
What if a lot of other media organizations follow the lead ...
- TikTok Faces New Questions About Targeted Advertising
Digital News Daily, Wendy Davis - Friday, April 14, 2023
"TikTok embodies concerns that platforms are monetizing their users' data to dri ...
- News Publishers' Twitter Ad Spend Down 83%, Study Finds
Digital News Daily, Colin Kirkland - Friday, April 14, 2023
An analysis of ad spend from 17 U.S. news outlets by MediaRad ...
- 'Super Mario Bros.' Continues To Win Big In Movie Domestic Box-Office Revenue Game
MediaDailyNews, Wayne Friedman - Monday, April 17, 2023
"The Super Mario Bros. Movie" keeps rolling, earning another $87 million ...
- MRC Re-Accredits Nielsen's National TV Ratings
MediaDailyNews, Joe Mandese - Monday, April 17, 2023
The move, which comes 19 months after the MRC pulled Nielsen's accreditati ...
- Origin Story: 'Live' At The Newfronts
MediaPost Live, Joe Mandese - Monday, April 17, 2023
How do you publish 20 days of live coverage about a seri ...
- All Roads Lead To New Fronts
MediaPost Live, Joe Mandese - Monday, April 17, 2023
For me, the road to the newfronts began 40 years ago wh ...
- Google Working On Experimental Text-To-Video AI
Performance Marketing Insider, Laurie Sullivan - Monday, April 17, 2023
Fake news and fake images will become some of the biggest challeng ...
- Premium Streamers See Sharp Q1 Slowdown In Paid TV, Marketing/Media Value
Television News Daily, Wayne Friedman - Friday, April 14, 2023
National TV paid ad spend for video streaming was projected at $291 ...
- AMC+ Unveils Ad-Supported Option In Time For The Upfront
Television News Daily, Wayne Friedman - Monday, April 17, 2023
Joining the growing crowd of streaming platforms, AMC Networks is starting ...
- New AVOD Tier, Data Platform To Take Center Stage At AMC Networks Upfront
TVBlog, Adam Buckman - Monday, April 17, 2023
AMC Networks Chief Commercial Officer Kim Kelleher says AMCN's new AVOD streami ...
- Libsyn Renews Ad Deals With Top Podcasters
MAD, Fern Siegel - Thursday, April 13, 2023
The platform taps into both U.S. and international advertisers for maximum reven ...
- 'Madtech' Platform Rebid Launches GPT-Based AI Campaign Analytics Tool
Mediapsssst, Richard Whitman - Thursday, April 13, 2023
The man behind it is serial entrepreneur Rajiv Dingra, who built a ...
- Microsoft Ground-Breaking Insights Reveal How Integration Of Search Advertising, CTV Drives Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 13, 2023
Microsoft has partnered with Roku since 2022. Microsoft's analysis of how C ...
- Reddit Expands Independent Ad Agency Program With Horizon Media, PMG, Wpromote
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 13, 2023
Reddit is taking steps to expand its ad business. On Thursday t ...