- Basis, Peer39 Partner To Help Marketers Break The Addiction Of User IDs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 26, 2023
The idea is to help marketers "break the addition of user ID ...
- U.S. GDP Slows, Only 23% Of SMBs Feel Confident In Marketing Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 27, 2023
Despite slowing growth, small and midsize businesses in the U.S. have ...
- Fox Starts Digital Media Unit Under Tubi Media Group Banner
Television News Daily, Wayne Friedman - Thursday, April 27, 2023
The new unit will include Tubi and the entire Fox Digital Platfor ...
- Tennessee Lawmakers Pass Privacy Bill Viewed As Weak
Digital News Daily, Wendy Davis - Tuesday, April 25, 2023
Lawmakers in Tennessee have passed a privacy bill that doesn't appear ...
- Spotify Surpasses Half A Billion MAUs, But Loses Premium Subscribers
Digital News Daily, Colin Kirkland - Tuesday, April 25, 2023
The music-streaming platform, which says it has 515 million monthly active user ...
- Could Fox News Advertising Actually Benefit From Carlson's Exit?
Digital News Daily, Karlene Lukovitz - Wednesday, April 26, 2023
While Fox has lost $500M in value since Monday's ouster of Tuck ...
- RNC Uses 100%-AI Dystopian Ad To Attack Biden
Digital News Daily, Karlene Lukovitz - Tuesday, April 25, 2023
The 100%-AI ad from the official Republican campaign body appears to sign ...
- Paramount's Fahey Rush: We're Halfway Through Our Upfront - Dinners, That Is
MediaPost Live, Joe Mandese - Tuesday, April 25, 2023
How do you NOT get to Carnegie Hall, if you're Paramount's upfro ...
- Alphabet Slows, But Search Shows Resilience
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 25, 2023
"Google's ad business is under threat," said Insider Intelligence senior analyst M ...
- Verizon's Scrooge Ad Okayed As Puffery
Digital News Daily, Wendy Davis - Monday, April 24, 2023
A recent ad featuring Paul Giamatti as Scrooge didn't convey that Verizon ...
- System Glitch Causes Significant Facebook Advertising Overspend
Digital News Daily, Colin Kirkland - Monday, April 24, 2023
Some larger brands lost hundreds of thousands, at least temporarily, with f ...
- There's A Silver Lining In Pacvue's Ad Spend/Performance Report
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 25, 2023
Ad spend slowed on retail media sites in Q1 2023 vs. t ...
- Digital Media Entrepreneur Creates Search, Measurement Podcast Company
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 24, 2023
Tree Goat Media, which uses AI and machine learning to identify momen ...
- Nearly Half Of New Subs Find Netflix's Ad Load 'Heavy'
Television News Daily, Wayne Friedman - Tuesday, April 25, 2023
The study also found 17% of Netflix's 'Basic with Ads' new subscribe ...
- VAB Uncovers The 'Truth' About CTV Ad Fraud (Hint: 'TV Off' Isn't Fraud)
Video Insider, Karlene Lukovitz - Tuesday, April 25, 2023
Will ad buyers be tickled to hear that CTV ad fraud's $1 ...
- Google Instates New Validations For Ad Account Names
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 24, 2023
Google Ads accounts will no longer have the ability to include ...
- How Many Ad Trackers Load With A Page And Slow Browsers On Average?
Data & Programmatic Insider, Laurie Sullivan - Monday, April 24, 2023
On average, one in five domain-name system requests from a browser a ...
- Twitter Mandates That Advertisers Pay For Verification
Digital News Daily, Colin Kirkland - Friday, April 21, 2023
All advertisers on Twitter reportedly will now have to pay for ...
- Montana Passes Right To Opt Out Of Targeted Advertising
Digital News Daily, Wendy Davis - Friday, April 21, 2023
Montana lawmakers on Friday passed a privacy bill that gives state residen ...
- 'Super Mario' Outgames Box-Office Competition
MediaDailyNews, Wayne Friedman - Sunday, April 23, 2023
"The Super Mario Bros. Movie" continues to beat the competition with anoth ...
- IAE Explores Consortium For Greenwashing Prevention
MediaDailyNews, Joe Mandese - Monday, April 24, 2023
In a letter sent to the FTC this morning, the Institute f ...
- Generative AI Most Transformative Technology On Par With The Internet
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 21, 2023
Moves by Google and Microsoft to integrate generative AI into their respecti ...
- Microsoft Drops Twitter From Ad Platform As Elon Musk Files Lawsuit
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, April 22, 2023
Elon Musk accused Microsoft of using data from Twitter without permission ...
- 42 Years Of Upfront History: Expect - What Else? - Price Hikes This Season
TV Watch, Wayne Friedman - Monday, April 24, 2023
Marketplace and upfront media agency analyst Brian Wieser says there is ...
- For Your Consideration: New 'Front' Names Inspired by Upfronts, NewFronts
TVBlog, Adam Buckman - Monday, April 24, 2023
Until now, no one has come up with any other new "Fron ...
- Exclaimer's Email Signature Tool Now Available in Microsoft Azure Marketplace
Email Marketing Daily, Ray Schultz - Friday, April 21, 2023
Businesses can use Exclaimer's Signature Management Cloud solution to design and mana ...
- The Evolution Of Transformative Search Engine Experiences
Performance Marketing Insider, Laurie Sullivan - Friday, April 21, 2023
The evolution of search engine experiences, what it means for SEO a ...
- Advertisers, Broadcasters And Others Blast FTC Proposal To Ban Noncompetes
PolicyBlog, Wendy Davis - Thursday, April 20, 2023
"Noncompetes serve vital business and employee interests," the ANA, NetChoice, Chamber ...
- Lundberg Farms Quits Earth Day In Ad Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 20, 2023
Lundberg Family Farms has launched a campaign to convey that every d ...
- Microsoft Advertising Expands Latin America Presence Through Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 20, 2023
Microsoft Advertising will expand its presence in the Latin America region throu ...