- Snap Q1 Revenue Miss Drives Stock Down 20%
Digital News Daily, Colin Kirkland - Friday, April 28, 2023
Snap Inc.'s Q1 earnings missed Wall Street revenue estimates, causing its sto ...
- Meta Tests New Automated Tools For Shops Ads, Implements Required In-App Checkouts
Digital News Daily, Colin Kirkland - Friday, April 28, 2023
Meta has announced its further investment in AI ad targeting through Sho ...
- ARF Audience X Science Day Two: Media Currency Battle Lines Drawn
MediaDailyNews, Tony Jarvis - Friday, April 28, 2023
The focus on media currencies continued on Day Two of the A ...
- Media Measurement Has A Big Problem: The Deprecation Of Big Data
MediaDailyNews, Joe Mandese - Monday, May 1, 2023
A funny thing happened on the ad industry's way to a B ...
- IAB's Cohen To NewFront Attendees: 'This Is Not Your Parents' Prime-Time'
MediaPost Live, Joe Mandese - Monday, May 1, 2023
Cohen cited findings from a soon-to-be-released media-buyer survey that 64% say "soci ...
- Google Expands Media Buying With Real-Time Bidding Integrations
Performance Marketing Insider, Laurie Sullivan - Monday, May 1, 2023
AppLovin MAX (Mobile Ad eXchange), Chartboost Mediation, Digital Turbine FairBid, and Uni ...
- MRC (WMD?)
RTBlog, Joe Mandese - Monday, May 1, 2023
The answer depends on what you believe the role of the M ...
- IAS, Lumen Research Form First-Of-A-Kind Collaboration To Measure Attention
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
IAS and Lumen Research believe the partnership will change the way digit ...
- YouTube Builds Shorts Into New Awareness Models
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
YouTube will demonstrate new strategies at the IAB NewFronts that incorporate Shor ...
- Charter Stock Gains Driven By Strong Q1 Mobile Biz, Advertising Sinks 7%
Television News Daily, Wayne Friedman - Friday, April 28, 2023
Despite the loss of 241,000 video customers and a slowdown in subscrib ...
- Writers' Strike Coming Amidst Uncertain Upfront Market
TV Watch, Wayne Friedman - Monday, May 1, 2023
TV marketers buying into what would be an unusual upcoming fall seas ...
- Meta's YoY Revenue Soars As Ad Platform Experiences 'Renaissance'
Digital News Daily, Colin Kirkland - Thursday, April 27, 2023
Following three consecutive quarters of revenue declines, Meta's YoY revenue grew ...
- Teads Expands CTV Programmatic Internationally
Digital News Daily, Karlene Lukovitz - Friday, April 28, 2023
The CTV offering is now available in Canada, the U.K., Brazil a ...
- Comscore Sides With Nielsen, Supports MRC Accreditation
MediaDailyNews, Joe Mandese - Thursday, April 27, 2023
The Nielsen rival made its announcement minutes before OpenAP's upfront-style "JIC" pit ...
- ANA Wins President's Award For Inclusion
Mediapsssst, Richard Whitman - Thursday, April 27, 2023
The award was bestowed by the World Federation of Advertisers at i ...
- Washington State Enacts Broad Health Privacy Law
PolicyBlog, Wendy Davis - Thursday, April 27, 2023
Washington Governor Jay Inslee on Thursday signed what may be the country ...
- Firm Integrates Google Web Stories Into Platform To Help Publishers
Publishers Daily, Ray Schultz - Thursday, April 27, 2023
MGID says move will allow publishers to deliver advertisements and monetize cont ...
- Yahoo's Readiness To Transform Business Tested By Acquisitions, Partnerships
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 27, 2023
Yahoo has made announcements that span from its ad division to i ...
- Amazon Ads Advances DSP Machine-Learning Models
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 28, 2023
On the heels of its earnings report Thursday, Amazon Ads has develop ...
- Pinterest Integrates With Amazon In Multiyear Ad Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 28, 2023
Pinterest's ad partnership with Amazon aims to bring more brands and releva ...
- NBCU Q1 Ad Revenue Sinks 6.1%, Peacock Adds 2M Subscribers
Television News Daily, Wayne Friedman - Thursday, April 27, 2023
NBCU's core domestic advertising dropped 6.1% in Q1 to $2.03 billion ...
- Carlson's Show Generated 7% Of Total Fox News Ad Revenue In Q1
Digital News Daily, Karlene Lukovitz - Wednesday, April 26, 2023
Ad spend by 215 companies on now-defunct "Tucker Carlson Show" ctotaled $ ...
- Advertisers Advised To Pursue Meta For Refunds For Delivery, Overspend Glitch
Digital News Daily, Karlene Lukovitz - Thursday, April 27, 2023
Meta says it's doing an analysis to assess refund "opportunities." ...
- Acast Debuts Audience Segments, Aids Media Buyers With Smaller Budgets
MAD, Fern Siegel - Wednesday, April 26, 2023
Media buyers on any budget can now access professional-level features. Campaigns ...
- Allen Media Certifies VideoAmp, Will Roll Out With Weather Channel Upfront Deals
MediaDailyNews, Joe Mandese - Thursday, April 27, 2023
Add Allen Media Group to the list of networks certifying VideoAmp ...
- On Morning Of 'JIC Upfront,' Nielsen Endorses MRC: Calls For 'Trust And Transparency'
MediaDailyNews, Joe Mandese - Thursday, April 27, 2023
"Trust and transparency throughout the buying and selling process is paramount," begi ...
- U.S. Ad Index Falls For 9th Consecutive Month In March
MediaDailyNews, Joe Mandese - Thursday, April 27, 2023
The U.S. Ad Market Tracker fell for the ninth consecutive month ...
- ARF Audience X Science Day One: 'Frequency Is Crabgrass'
MediaDailyNews, Tony Jarvis - Wednesday, April 26, 2023
This year's ARF Erwin Ephron Demystification Awards recipient Artie Bulgrin recalled "ou ...
- Initiative's Bosetti: This Could Be The Year We Shift From Linear To Finding Audiences Where They Are
MediaPost Live, Joe Mandese - Thursday, April 27, 2023
The 2023-24 upfront will be the most bifurcated yet, with some clien ...
- Outfront Panel Predicts Emergence Of 'Trust Upfront'
MediaPost Live, Joe Mandese - Thursday, April 27, 2023
"We would have to re-plumb our entire industry," Stagwell Chief Media Offic ...