- More Than Ever Before, TV -- And Now Video -- Is Ads First, Content Second
MediaPost Live, Adam Buckman - Thursday, May 4, 2023
My takeaway after a week of newfront presentations: video of all kin ...
- Microsoft Bing Enters Next Generation Of AI-Powered Search, Text, Video, Images
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 4, 2023
The newest version of Bing Search combines text, video, images and ch ...
- FuboTV Sees Strong Q1 Revenue Despite Ad-Market Pressures, Stock Rises Sharply
Television News Daily, Wayne Friedman - Friday, May 5, 2023
FuboTV delivered $22.5 million in Q1 ad revenues for North America ...
- Amazon Defeats Alexa Privacy Claims
Digital News Daily, Wendy Davis - Wednesday, May 3, 2023
Handing Amazon a victory, a judge on Tuesday threw out a lawsu ...
- FTC Seeks To Prohibit Facebook From Harnessing Minors' Data
Digital News Daily, Wendy Davis - Wednesday, May 3, 2023
Meta Platforms violated prior privacy settlements, and as a result should st ...
- TikTok Expands Pulse Ad Ecosystem With 'Premiere' Option
Digital News Daily, Colin Kirkland - Thursday, May 4, 2023
Pulse Premiere will invite advertisers to place branded videos alongside premium publish ...
- DoubleVerify Tumbles On Report, Hopes To Get Attention With New 'Alt Currency' Product
MediaDailyNews, Joe Mandese - Thursday, May 4, 2023
Shares of ad fraud and brand-safety firm DoubleVerify have fallen at double-dig ...
- AccuWeather Partners With The Trade Desk For Personalization, Data
Performance Marketing Insider, Laurie Sullivan - Thursday, May 4, 2023
The first-of-its-kind partnership gives The Trade Desk's DSP the first access ...
- Most Podcast Listeners Like Or Don't Mind Ads: Study
Publishers Daily, Ray Schultz - Wednesday, May 3, 2023
Younger people are most likely to pay attention to podcast ads, DIS ...
- Social Media Ads Have Biggest Effect On Gen Z Consumers
Research Intelligencer, Robert Williams - Thursday, May 4, 2023
Younger consumers favor ads that are entertaining rather than educational. About 7 ...
- Instacart Signs Sprouts Farmers Market To Its Ad Platform, Retail Media Grows 30% YoY
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 3, 2023
Instacart is building out its retail network initially by adding retailers ...
- The Frozen Tech Market Stagnates
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 3, 2023
CB Insights data shows the tech IPO market has stalled, with ...
- Sinclair's Q1 Revenues Plummet 40%, Ad Revenue Down 17%
Television News Daily, Wayne Friedman - Wednesday, May 3, 2023
Continuing challenges with its Diamond Sports Group drove an expected 40% decli ...
- NBCU Expands Content, Ad Deal With Twitter, Starting With Paris Olympics
Television News Daily, Wayne Friedman - Wednesday, May 3, 2023
From Feb. 2024 to the start of the Summer Olympics, Twitter wi ...
- Trump, DeSantis SuperPACs Ramp Up National TV Campaigns
Television News Daily, Wayne Friedman - Wednesday, May 3, 2023
Trump's SuperPAC has spent $1.97 million since March 31, coming from 5 ...
- Bonanni To Head Outdoor Media's South Region
MAD, Fern Siegel - Tuesday, May 2, 2023
Bonanni will have oversight for the region's 14 market, business operations, sal ...
- Samsung Unveils Viewer Panel For Advertisers, Says It's Not Getting Into 'Currency' Space
MediaDailyNews, Joe Mandese - Tuesday, May 2, 2023
"We've already begun working with four pilot advertisers and IPG Mediabrands," Samsung ...
- Nielsen Deploys 'Nielsen One' Content Alpha
MediaDailyNews, Joe Mandese - Wednesday, May 3, 2023
The new content ratings alpha clients include Interpublic's Mediahub, Horizon Media, A ...
- Dentsu's Rozen On What We're Not Seeing At The Newfronts (The Metaverse)
MediaPost Live, Joe Mandese - Wednesday, May 3, 2023
Asked what has been most interesting to see at the newfronts ...
- 'The Washington Post' To Launch Free Streaming TV Channel On Amazon Freevee
Publishers Daily, Ray Schultz - Tuesday, May 2, 2023
The channel debuts on Saturday with coverage of King Charles III's Coronat ...
- How Cookie Deprecation Sentiment Shifted For Advertisers, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 2, 2023
DoubleVerify released findings from its research examining evolving cookie deprecation strategies a ...
- At 'Attention' For This Next TV Ad -- During A Writers' Strike
TV Watch, Wayne Friedman - Wednesday, May 3, 2023
Attention metrics help ensure that ads are in the top 10% ...
- Thousand Items From Ad Biz And TV History Up For Auction Next Month
TVBlog, Adam Buckman - Wednesday, May 3, 2023
Advertising items up for auction in June are part of a sprawli ...
- YouTube Announces New Ad Formats On Shorts
Digital News Daily, Colin Kirkland - Monday, May 1, 2023
YouTube announced a series of new ad formats rolling out to t ...
- Instagram's New Ad Policies Expand UGC Brand Partnership Opportunities
Digital News Daily, Colin Kirkland - Tuesday, May 2, 2023
Instagram announced on Tuesday that it is renaming Branded Content Ads ...
- Conan To Samsung Ads Media Buyers: 'It's Free!'
MediaPost Live, Joe Mandese - Tuesday, May 2, 2023
By that, he meant his new Samsung TV Plus "Conan O'Brien T ...
- Snap Pitches Authentic Human Connections, Unveils Generative AI Assistant
MediaPost Live, Joe Mandese - Tuesday, May 2, 2023
After spending an hour pitching newfront attendees on its ability to crea ...
- Google Breaks Promise To Defund Climate-Change Lies, Research
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 2, 2023
Google announced two years ago it would stop running ads alongside vide ...
- Amazon Unveils Streaming TV, Live Sports Content, Ad Tech, Measurement At NewFronts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
Amazon unveiled a slate of streaming content and ad capabilities at t ...
- Amazon Prime Video TV Ad Spend Up 72%, Industry-Wide Streaming TV Drops 21%
Television News Daily, Wayne Friedman - Monday, May 1, 2023
Video streaming services' paid TV spending fell 21% to a projected $1 ...