- NBCU To Start Local TV Ad Deal-Making Guarantees Using Comscore In 31 Markets
Television News Daily, Wayne Friedman - Thursday, May 11, 2023
NBCU says it will transact with local advertisers using Comscore across ...
- Meta Tests Revenue Sharing For More Reels Creators
Digital News Daily, Colin Kirkland - Wednesday, May 10, 2023
Meta is testing a new way to pay creators on Reels, givi ...
- Most Marketers Plan Increases In Retail Media Spend
Email Marketing Daily, Ray Schultz - Thursday, May 11, 2023
First-party email data contributes to rising adoption levels, LiveIntent reports. ...
- Netflix Cancels In-Person Upfront For Next Week, Will Be Streaming-Only
MediaPost Live, Joe Mandese - Thursday, May 11, 2023
The Hollywood Reporter reported that the presentation, which originally was slated ...
- Google Debuts Fold Phone Spots Following I/O 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, May 11, 2023
The Google Fold announcement with video spots is the next chapter ...
- Google Remains Committed To Search Ads Powered By Generative AI
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 10, 2023
As Google brings generative AI into Search through its Search Generative Experien ...
- TV Station Group Tegna's Ad Revenue Declines 13% In Q1 - 5% Lower Vs. 2021
Television News Daily, Wayne Friedman - Wednesday, May 10, 2023
TV station group Tegna posted subscription revenue gains of 6% year-over-year ...
- Disney+, Hulu Offered As A Single Platform, Disney+ Streaming Subscribers Slip
Television News Daily, Wayne Friedman - Wednesday, May 10, 2023
A single Disney+/Hulu platform will give advertisers and users more options, Disn ...
- Among Streamers, Netflix, YouTube Tops In U.S. Household Reach: TVision
Television News Daily, Wayne Friedman - Thursday, May 11, 2023
Netflix and YouTube offer the best TV U.S household reach for potenti ...
- A Lesson From Linear TV: Does Twitter Want The Older TV News Crowd?
TV Watch, Wayne Friedman - Thursday, May 11, 2023
So Twitter now wants not just Tucker Carlson -- but CNN's D ...
- Meta Elevates Alvin Bowles To Ad Sales Lead For U.S./Americas
Digital News Daily, Colin Kirkland - Tuesday, May 9, 2023
Alvin Bowles will be replacing Nada Stirratt, who left the company ...
- AdGreen Selects Fleischer As U.S. Director To Support Sustainability
MAD, Fern Siegel - Tuesday, May 9, 2023
"I've seen first-hand that you don't have to compromise quality to redu ...
- Podcast Ad Study Finds Consumers Prefer Single-Brand Sponsorships
MediaPost Live, Joe Mandese - Wednesday, May 10, 2023
The Magna/Vox Media study was released today on the eve of tomorrow ...
- Digital Revenue Declined At Dotdash Meredith In Q1, But Is Climbing Back
Publishers Daily, Ray Schultz - Tuesday, May 9, 2023
Dotdash Meredith is about to unveil an advertising product that targets witho ...
- MediaVillage Becomes Nonprofit, Places Focus On Educating Media's 'Next-Generation'
Publishers Daily, Joe Mandese - Wednesday, May 10, 2023
MyersBizNet, publisher of The Myers Report and MediaVillage.com, is converting MediaVillage ...
- Fox Cable Ad Sales Sink 6%, Takes $50M Loss From Dominion
Television News Daily, Wayne Friedman - Tuesday, May 9, 2023
Fox News Media witnessed an "elevated supply in the direct response marketplac ...
- Vizio Grows Smart TV Business In Q1, But TV Set Sales Fall
Television News Daily, Wayne Friedman - Wednesday, May 10, 2023
Vizio saw Q1 growth in its "platform" business from ad and subscripti ...
- MRC Continues MRI-Simmons Accreditation, Grants New One For 'Insights Platform'
MediaDailyNews, Joe Mandese - Monday, May 8, 2023
As the ad industry debates the merits of certifying new audience "currencies ...
- CMO Moves SmileDirectClub Into AI
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 9, 2023
Using AI in the app, the platform scans the person's teeth a ...
- 'Nighttime In America'
Red, White & Blog, Joe Mandese - Tuesday, May 9, 2023
That's what ad industry vet Donny Deutsch told his "Morning Joe" colleagu ...
- Microsoft Develops Way To Monetize AI Chat, Expand Ad Network
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 8, 2023
Microsoft has designed a way to give publishers, apps, and online servic ...
- Study Finds Male Actors, Voices Dominate Video Ads Globally
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 8, 2023
The study by Extreme Reach leveraged AI and machine-learning models to analy ...
- Maryland Supreme Court Urged To Strike Down Digital Ad Tax
Digital News Daily, Wendy Davis - Friday, May 5, 2023
A 2021 Maryland law that imposes a tax on some digital a ...
- Local Radio's Over-The Air, Digital Revs Hit $13.6 Billion in 2022
MAD, Fern Siegel - Friday, May 5, 2023
The 2022 revenue hike will be harder to achieve this year, sin ...
- Summer Movies Rising: Disney's 'Guardians Of The Galaxy' Sees Strong $114M Debut
MediaDailyNews, Wayne Friedman - Sunday, May 7, 2023
'Guardians of the Galaxy, Vol. 3' had the second-highest box-office total f ...
- Study Finds Only 19% Of Ad Execs Still Working From Home
MediaDailyNews, Joe Mandese - Monday, May 8, 2023
However, more than half (55%) of them have no plans to ev ...
- Meta Pitches Reach At NewFronts: Unveils New AR, Shopping Ads
MediaPost Live, Colin Kirkland - Friday, May 5, 2023
With new AR ad features for Instagram Reels and Facebook Stories a ...
- Skai Readies Generative AI Features, As Google Search Becomes More Visual
Performance Marketing Insider, Laurie Sullivan - Monday, May 8, 2023
Google's I/O developer conference Wednesday is expected to reveal many announcements relat ...
- Conde Nast And Other Big Publishers Adopt TikTok's New Pulse Premiere
Publishers Daily, Ray Schultz - Friday, May 5, 2023
Service allows advertisers to place ads adjacent to premium publishing content. ...
- Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 5, 2023
Intent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and rea ...