- U.S. Paid-Search Spend Forecast To Reach $110B In 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, May 18, 2023
Marketers are expected to spend $110 billion in 2023 on paid sear ...
- MediaWallah Releases Configurable, Transparent Identity Management Suite
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 17, 2023
MediaWallah, a woman-founded identity by design provider, plans to announce the laun ...
- Google Reportedly Will Let Advertisers Generate AI Media Assets With PaLM 2
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 17, 2023
The company will use generative AI with support from large language mode ...
- Warner Bros. Discovery Starts Programmatic/Direct Deal Digital Video Ad Platform
Television News Daily, Wayne Friedman - Wednesday, May 17, 2023
WBD is starting up an in-house, programmatic and direct deal-making platform call ...
- Netflix Has 5M 'Basic With Ads' Users, But Still 'A Long Way To Go': Sarandos
Television News Daily, Wayne Friedman - Wednesday, May 17, 2023
"We have a long way to go to build scale in advertising ...
- MTV News, Vice Media: Troubled Times For Attracting Younger Viewers, Ad Partners?
TV Watch, Wayne Friedman - Thursday, May 18, 2023
MTV News and Vice Media have both suffered losses -- although f ...
- Braze Unveils Tools To Eliminate Redundancy In Tech Stack
Email Marketing Daily, Ray Schultz - Wednesday, May 17, 2023
Brands can use Braze Audience Sync to include or exclude audiences fr ...
- Barometer, ArtsAI Team To Increase In-Campaign Visibility For Podcast Advertisers
MAD, Fern Siegel - Tuesday, May 16, 2023
The new product, AB Daily, mean metrics and brand suitability are measur ...
- We Are, Er, TNN?
Marketing Politics Weekly, Joe Mandese - Wednesday, May 17, 2023
On the morning of parent Warner Bros. Discovery's upfront, CNN has be ...
- TelevisaUnivision: First-Party Data Graph Grows, Under-Representation Issues Remain
Television News Daily, Wayne Friedman - Tuesday, May 16, 2023
Donna Speciale, TelevisaUnivision president, ad sales & marketing, now has more concre ...
- Comcast 'More Likely' To Sell Hulu Stake Back To Disney: Roberts
Television News Daily, Wayne Friedman - Tuesday, May 16, 2023
Comcast CEO Brian Roberts believes it is "more likely" than not th ...
- Maximizing ROI with Programmatic Data: Best Practices for Advertisers
MAD, Mario Carrasco - Monday, May 15, 2023
By using audience segmentation, lookalike audiences, dynamic creative optimization, and data analysi ...
- Why Fox News' Upfront Ad Pitch Is 40% Full (Of It)
Red, White & Blog, Joe Mandese - Tuesday, May 16, 2023
"Lifestyle content," Fox News sales chief Jeff Collins said, "now comprises ov ...
- Former Yahoo CEO Marissa Mayer's Start-Up Adopts OpenAI's GPT-4
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 15, 2023
Marissa Mayer, former Yahoo CEO, now has her own startup, Sunshine, th ...
- NBCU's Marshall: 'Fragmentation Is A Good Thing,' Ads Should Be 'Welcomed'
Television News Daily, Wayne Friedman - Monday, May 15, 2023
The NBCU interim chairman, ad sales & global partnerships, reminded execs ...
- Meta Bows AI Sandbox, New Advantage+ Features For Advertisers
Digital News Daily, Colin Kirkland - Friday, May 12, 2023
New generative AI tools in Meta's Advantage ad platform let advertisers crea ...
- TikTok Launches AI-Powered Video Shopping Ads With Smartly.io
Digital News Daily, Colin Kirkland - Friday, May 12, 2023
TikTok has introduced a new video shopping ads feature to its Marketi ...
- Google To Pay $8M To Settle Texas Deceptive Ads Charges
Digital News Daily, Karlene Lukovitz - Monday, May 15, 2023
The FTC and six other states also settled separately with Google ov ...
- Yelp Guest Manager Propped Up By Google And Toast
Performance Marketing Insider, Laurie Sullivan - Monday, May 15, 2023
Yelp on Monday announced a series of integrations and features for Ye ...
- Upfront Guru Barry Fischer Explains Why The More It Changes, The More It Remains The Same
RTBlog, Joe Mandese - Monday, May 15, 2023
I've had a running bet with Barry Fischer about when the upfro ...
- Floor & Decor On How Contractors, Installers Create Strong Campaign Results
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 12, 2023
People First created a campaign with help from contractors and installers aft ...
- TV Advertising Ups And Downs: Linear Sinks 8%, CTV Rises 21%
Television News Daily, Wayne Friedman - Monday, May 15, 2023
Total advertising for live, linear TV is forecast to drop 8% ...
- YouTube Restricts Content For Viewers Using Ad-Blocking Tools In New Experiment
Digital News Daily, Colin Kirkland - Thursday, May 11, 2023
To promote its ad-free Premium subscription option, YouTube is running an experime ...
- NBCU: We're Ready To Transact Locally On Comscore, Innovid
MediaDailyNews, Joe Mandese - Thursday, May 11, 2023
Following years of conditioning national advertisers to do business via "alternative currencies ...
- NBCU Names Marshall To Succeed Yaccarino As Interim Chairman Of Ad Group
MediaDailyNews, Joe Mandese - Friday, May 12, 2023
The company confirmed Yaccarino's departure, but did not comment on her joini ...
- How The Upfronts Took A Backseat
MediaPost Live, Adam Buckman - Friday, May 12, 2023
If the recent past is any indication, the broadcast networks will g ...
- When Upfronts Took No Prisoners
MediaPost Live, Joe Mandese - Friday, May 12, 2023
The faded logo adorns a threadbare t-shirt then NBC Entertainment chief Brand ...
- Pre-Upfront Action: Disney Ballyhoos Ad Strength, Netflix Cancels In-Person Pitch
MediaPost Live, Adam Buckman - Friday, May 12, 2023
'Twas the days before Upfront Week, and plenty of news was alrea ...
- NHL Salutes A Mother's Commitment To Players
Out to Launch, Fern Siegel - Thursday, May 11, 2023
The tag says it all: "You don't raise the Cup without t ...
- Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
Performance Marketing Insider, Laurie Sullivan - Friday, May 12, 2023
More than half of executives in a recent survey by IDC agre ...